Who needs SEO? If you’re a small business owner, chances are you might not have given SEO much thought, especially if you’re constantly trying to juggle different aspects of your business. Well, we’re here to say it’s worth paying attention to, if you want your business to thrive online. And who doesn’t these days? Investing …
Continue reading “SEO Fundamentals: 10 things you should be doing right now”
Go mobile or go bust. Are we overplaying it here? It may sound a tad dramatic, but the reality is that if your digital strategy isn’t focusing on the mobile user experience, you’re losing out. We’ve seen the progression of daily mobile usage taking over desktop usage. Today, more than half of all Google searches …
Continue reading “Why you need a mobile first digital strategy”
Once upon a time, producing a video to market your business required big bucks and was something of a ‘nice to have’. Today, rich media content is the norm and one of the most cost-effective ways to promote your business online. It’s easily become the preferred medium online and by 2019 will make up 80% …
Continue reading “5 Simple Ways to Start Using Video Content”
Everything in the digital space is accelerated. What’s trending one day, quickly becomes obsolete the next. Website design is no different. Recent figures have shown mobile browsing now officially eclipses desktop usage. If your website isn’t providing a satisfactory mobile experience for your audience in 2018, you’re falling behind the pack. Above everything, your website …
Continue reading “What makes a great website design in 2018?”
Creating an effective brand strategy is one of the most important things a business can do. A strong brand promotes recognition, builds trust with the consumer, and ultimately drives long-term success. It also differentiates you from the competition, helping you to stand out in your industry. No matter how great your product or service is, …
Continue reading “How to Develop an Effective Brand Strategy for Your Business”
Let’s talk strategy. It’s not essential as a business to have a digital marketing strategy. As digital consultants in Perth, we’ve worked with some clients who have carried out campaigns without a strategic approach. We’ve also helped businesses develop their digital strategies, and seen the difference it makes in the long run for harnessing a …
How important is having a website to you? If you’re a small business owner you may not immediately see the value in it, or you’re too busy with your day to day operations to even consider having one. Perhaps you think you can’t afford it? The fact is, these days you can’t afford not to! …
Continue reading “Cloud Cartel Top 5: Why every small business needs a website”
If you’re a small business owner you may think branding is only for big businesses with big budgets. Wrong. A strong brand identity can make your business (big or small) stand out and create a unique impression on all who lay eyes on you. Why bother with brand development? You care about the reputation of …
Continue reading “How the cookie got its crunch: The power of a strong brand identity”
Do you really know where your marketing dollars are being spent when it comes to working with digital marketing agencies? Do you understand how Google AdWords, search engine optimisation (SEO) or building a social media presence can help shape your digital presence, to ultimately achieve your business goals? And do the results reflect this? Having …
Continue reading “Digital Consulting: Are you getting the most out of your agency?”
The way we do business and the marketplace we operate in is becoming more digital at an ever expanding rate. If you’re not up to speed with your digital marketing your business could be left behind. Here we explain the benefits of having a Digital Consultant on your team. Firstly, what is a Digital Consultant? …
