Branding

Cloud Cartel’s Guide to Branding for Small Business

Small businesses depend on their brands to attract customers and achieve long-term profitability, but many are confused about what a brand is and, more importantly, why they should have one. It’s clear that being a small business is not a disadvantage when it comes to branding. In fact, many larger companies will deliberately position some …

The Fundamentals of Search Engine Optimisation

If you want your business website to be a success, ranking well on Google is paramount. By now, you’ll probably know that SEO (search engine optimisation) is the key to getting it right. The real struggle, however, comes from understanding the finer details. Let’s take a closer look at the fundamental features that can be …

The Fundamentals – Creating The Perfect Brand Strategy

Planning is a given when it comes to starting up a business, but far too many people overlook just how crucial it is to have a brand strategy to accompany your business. It’s one of the most technical and challenging aspects to overcome, but it’s also one of the most important because it helps to …

Branding Basics: How to Create a Catchy Slogan for your Brand

We all know the phrases Redbull gives you wings, Nike’s Just Do It,  or M&M’s Melts in your mouth, not in your handsright? But what is it about these brands that make it so easy to recall? And more importantly how can you create something just as memorable for your own brand? Your brand’s slogan …

Developing your brand identity: 5 tips for designing the perfect logo

A brand is more than just your logo, but let’s not discount it as a cleverly designed logo is essential to creating a strong brand identity for your business. Everyday we’re exposed to an infinite number of logos that are subconsciously creating positive or negative associations in our mind about the brand. You literally only …

How to Develop an Effective Brand Strategy for Your Business

Creating an effective brand strategy is one of the most important things a business can do. A strong brand promotes recognition, builds trust with the consumer, and ultimately drives long-term success. It also differentiates you from the competition, helping you to stand out in your industry. No matter how great your product or service is, …

How the cookie got its crunch: The power of a strong brand identity

If you’re a small business owner you may think branding is only for big businesses with big budgets. Wrong. A strong brand identity can make your business (big or small) stand out and create a unique impression on all who lay eyes on you. Why bother with brand development? You care about the reputation of …