Branding Basics: How to Create a Catchy Slogan for your Brand
We all know the phrases Redbull gives you wings, Nike’s Just Do It, or M&M’s Melts in your mouth, not in your handsright? But what is it about these brands that make it so easy to recall? And more importantly how can you create something just as memorable for your own brand? Your brand’s slogan […]
10 Effective Ways to Keep Shoppers from Abandoning your Cart
So close, yet so far. It’s the conversion that slipped through the shopping cart. Despite the popularity of online shopping, customers abandon their shopping carts all the time. If you run an ecommerce site you would know this all too well. Good news is, there are simple ways you can improve the shopping experience to […]
Top 5 WordPress Plugins for your Business Website
Your website never closes for business, which is why you should always be looking for ways to improve your site and give your business the competitive edge. If you’re running a WordPress site, you have over 56,000 plugins (which keeps on growing) atyour disposal to enhance the functionality and features of your website. And to […]
Why a 404 page shouldn’t spell ‘dead end’ for your website visitors
In an ideal digital world, visitors to your website would find what they want straight away with ease and not encounter any errors. The reality is, no matter how spick and span your website is, it will come across issues from time to time. And when this happens, you’ll want to make sure you have […]
5 tips to increase average spend time on your website
How much do users love your website? You probably monitor the number of visits you get on a regular basis, but do you check how long they’re sticking around for? Visits don’t mean much if you don’t get the desired action you’re after, which is why you need to do everything you can to make […]
Time for a Refresh? Why you Should Update your Logo Design
Is your brand feeling a little stale? Getting tired of your look? Not attracting much attention? Then it might be time to consider a brand refresh. Just like you would update your own look to stay on trend, so too should you maintain the look of your brand. One easy and impactful way to do […]
Website development: What’s your strategy?
Great websites don’t just happen. They require a well thought out plan long before your website designer and developer even reach for the keypad. And while it’s easy to get lost in all the pretty and cool aesthetics, you firstly need to make sure your website is developed with your business goals in mind. This […]
When Will my Website Rank #1 on Google?
Have you been told before by shady search companies or SEO specialists that they can guarantee you a top Google ranking for your website in just 7 days? Of course, it’s what we’d all love to believe, but the reality is it’s not going to happen overnight. So how long does it really take to […]
7 Quick Tips for Improving Your Website Conversions
Been monitoring your website traffic lately? How much of it has actually resulted in conversions? One of the metrics digital marketers bang on about all the time is the number of visitors they attract to their site, but what good is that if those users aren’t doing what the website is intended for? There are […]
The Basics of Measuring Your Digital Marketing Success
You’re spending so much time, effort and resources in executing your digital marketing strategy, but are you keeping tabs on how well you’re performing? Unlike traditional forms of marketing and advertising, there’s no need to predict your success. Digital marketing provides you with endless valuable metrics to measure the performance of your campaigns and presence […]
