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Digital Marketing

7 quick wins to grow your business in 20/21

By | SEO, Digital Marketing

New financial year. Time to refocus. If you haven’t pushed the reset button on your business yet, consider this a little friendly reminder from us.

We know it can be hard to break away from the day to day (especially if you’re a small business). If you’re a hands on business owner, you’re probably spending more time working in your business not on it. But, setting aside time to review and lock in some new goals, and streamline your processes all helps in the long run if you want your business to thrive.

Let’s explore a few things you might want to tackle this financial year.

Review your business financials

Are things looking up or down? Maintaining a stable and healthy business starts with getting on top of your financials and making sure everything is up to date. Forecasting can help you determine when might be the right time to consider expanding into new products/ services or growing your team. If the numbers don’t seem to be adding up, reach out to your accountant or financial advisor to assess your situation and the strategies you can put in place to bounce back.

Update your marketing plan

Where are you getting the most bang for your buck? If it’s been awhile since you reviewed your marketing activities, now would be a good time to revisit them in this current climate. Allocate more of your marketing budget to the areas that are getting you results. If you’re not investing much in digital marketing, consider shifting more of your focus in this space.

Redesign your website

Your digital presence has never been more important. You can never stop improving the quality and user experience of your website design, especially for mobile. A well-designed site will ensure visitors can find what they want quickly. You only have a few seconds to capture their attention before they’re likely to abandon you and move on, so it pays to get it right.

If you haven’t been optimising your site regularly, then you’re well overdue to give Perth’s website design experts a call!

Increase your web traffic with SEO

You can’t have a website these days and not put some focus on search engine optimisation (SEO). Who doesn’t want to increase their website’s traffic – the right kind of traffic that is. SEO takes time and a lot of effort we won’t lie, but it does give results!

Unless you have someone within your team dedicated to SEO, we recommend outsourcing this to an SEO expert. They can focus purely on growing your search engine presence and further enhance your website, while you get on with the more important stuff (not that SEO isn’t important!).

Keep your content fresh and updated by posting regular blogs. Blog content contributes to increasing your SEO and driving more traffic to your site.

You should also consider complementing your SEO efforts with paid advertising campaigns, to increase your exposure further and get some quick conversion wins under your belt.

Be present across other platforms

Today, it’s not enough to just have a website, it’s important to also have a positive social media presence, no matter what industry you’re in. It’s another way you can increase your profile online, build authority for your brand and create loyalty with customers. A solid social media strategy will ensure you’re on the right channels and targeting the right audience with relevant content.

Create high-quality videos – all the time!

It’s an area of digital marketing that is becoming more of an essential medium, not just a nice to have. It’s so easy to do these days and it’s no longer going to eat away at your budget. Having a regular stream of video content is a great way to promote your business and get instant gratification from those who consume your content.

Save time with automation

Now more than ever you should be looking at ways to streamline your processes to save time and money. Do you have a lot of administrative tasks that are manual and labour intensive? By adopting new technology and automating these processes, you’ll increase your efficiencies and productivity.

How we can help

Of course, we’re not saying you should to do it all on your own. Delegate and outsource the work that will chew up the majority of your time or require a certain level of expertise such as web design, SEO, digital marketing and content writing. This will free up your time to focus on the business strategy side of things and not get bogged down with the day to day.


Ready to put a reset on 2020 and put your business back into control? Get in touch with us.

 

Google’s May 2020 Core SEO Update explained

By | SEO, Digital Marketing

The last time we touched on Google’s SEO algorithm updates was back in March, and as usual some sites were worse hit than others. The May 2020 Core Update announced on 4 May is no different.

Dubbed by many as the ‘Force Update’, ‘Corona Update’ or ‘Pandemic Update’, Google’s latest update has copped a lot of criticism around its timing, particularly when user search is down and businesses are being forced to shut up shop as a result of COVID-19. We’ve noticed SERP volatility go through the roof and there are more notable SEO casualties this time around. 

So, which industries were hit the hardest?

The biggest changes in rankings can be seen across travel, real estate, health, pets & animals, and people & society.

If you’ve noticed the performance drop in some of your pages, it doesn’t mean you’re being targeted, or that there’s anything wrong with your site. As we’ve mentioned before, Google’s algorithm changes are about improving how their systems assess content holistically. 

Google explains it like this:

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realise they deserved a higher place on the list than they had before.

The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them.”

Makes sense. But then how do you strengthen your position to avoid a potential slip in rankings next time a core update comes around? 

It’s no secret. It’s all about producing quality content on your site and updating it regularly. Sounds simple and it is, if you invest the time in it.

In the case of SEO guru Neil Patel, he publishes around 4 articles a month to keep his site fresh. But then he also reviews his old content too, to make sure it’s still relevant for his audience – and it makes a difference. 

Let’s put some stats against this to further illustrate how important your content is. Neil Patel tracked 641 sites that update their old content regularly. Of these only 38 saw a dip in their organic search traffic of less than 10%. While on the flip side 187 sites saw an increase of at least 10% in their search traffic.

So it’s not necessarily about producing new content often. Making sure your existing content is constantly updated and relevant can go a long way. 

Now, Neil’s lucky enough to have a content team that looks after updating his old content. For many businesses that would be a dream, but that’s where outsourcing your content is always an easy option. And it could mean the difference between losing your SERP ranking or maintaining it.

Here’s a few things to think about when it comes to producing quality SEO content on your site:

  • Does your content provide original info about your products or services?
  • Is your content insightful beyond just the obvious content your competitors may already have on their websites?
  • Are your headings a true indication of what each page is about?
  • Is your content worthy of being shared? 

Have you checked your rankings lately? If you need to get on top of your SEO give Perth’s SEO experts a call today.

Top 10 digital marketing tools

How to make your marketing work during the COVID crisis

By | Digital Marketing, Cartel Related

The past couple of months has changed how we work, live and interact with one another. COVID-19 has put all us out of our comfort zone, with the domino effect being felt all over the world.

While businesses delivering essential services are flourishing, for many others it has meant physically closing their doors. With social distancing playing a huge impact, businesses have had to scramble and find new ways to keep their lights on.

Like many, you may have already put the brakes on your marketing and advertising spend in Q2. But don’t pack it all in. Now more than ever your digital presence needs to be felt and being socially proactive will make all the difference. 

The NBN reports data demand has increased by up to 80% during the daytime compared to February. Whether it’s for work or staying connected, everyone is jumping online. 

And that’s where you need to concentrate your efforts. 63% of marketers are changing up their messaging to be more brand and cause related. Because when all of this is over you still want to be remembered right?

So, how can you adapt to the current market and better serve your customers? Here’s a few ways.

Seize new opportunities

Get a little creative and think outside the box. Don’t be afraid to reinvent yourself to stay relevant.

Is there a new way you can deliver your service or product? If you’ve never offered your services online, now is the time to do so and potentially open up a new market for yourself.

Many fitness companies are evolving and moving their physical classes to virtual. Restaurants and cafes are thinking differently and offering online ordering, with one local café now serving up home delivered DIY pizza bases. They’ve also partnered up with supermarkets and bottle shops nearby. And it’s proving a hit!

Update your website 

Make sure your website homepage clearly communicates how your business is operating right now. Whether that’s making a booking online, having your phone number visible or installing a chat function, make it as easy as possible for customers to get in touch.

Review your brand messages and enhance your call to action. Creating new offers is a great way to provide added value and inspire confidence. And it doesn’t have to be big. For example, Toys “R” Us are offering free shipping to grandparents who buy toys for their grandchildren online.

Do you have a Google My Business listing, and if you do is it up to date? Not only will a listing help with your SEO it also gives users what they want to know.

We helped Pinjarra Bakery have launched an online store and they’ve have teamed up with local suppliers to offer a range of different products, from their award winning pPies to your everyday food essentials like milk and bread. 

Ramp up your social talk

Everyone’s staying connected via social media at the moment with people spending 20% more time on apps during lockdown. So whatever social channels you’re on, up your game to make the most impact.

Give live streaming a go with demos or a Q&A session to expand your reach. If you already sell products on your website, create a Facebook or Instagram shop and connect that to your online store for an easy shopping experience. 

Boost your email campaigns

Keeping in touch with customers via email is affordable and goes a long way. Be empathetic in your approach and send regular updates about changes to your business. Don’t do the hard sell, instead let your subscribers know how you can help them during this time and make your content click-worthy. Use your website or social media to encourage users to sign up to your mailing list.

Don’t drop the ball on SEO

You might be seeing your performance dropping as overall search demand has slowed down, but SEO is one area you shouldn’t stop concentrating on right now.

Search Engine Land reports Google Search Console has seen a significant drop in search impressions despite rankings remaining unchanged. The data confirms this isn’t an SEO ranking issue but a drop in search demand due to COVID-19.

With this in mind, consider carefully whether you pull the pin on your SEO, as it could impact on your organic rankings when search demand does return.

Push or pull your paid advertising?

Pausing your paid search campaigns for the time being could be a good move if you’re failing to get a positive return on ad spend (ROAS). Especially if your products and services aren’t high on the agenda for consumers right now. Instead, direct your marketing efforts to different channels where you’ll get more bang for your buck.

However, there is still potential in paid advertising. With advertisers bidding less, the bids in many industries are the lowest they’ve ever been, so if you can, take advantage and strike while the iron’s hot – if it’s worth your ROAS.


Not sure what to focus on to see you through these times? Get in touch with Perth’s digital marketing experts at Cloud Cartel – we’re here to help.

New Strategies to Utilise in Your Digital Marketing Plan

By | Digital Marketing, Digital Consulting

In a digital marketing plan, it’s so important to figure out different ways to engage with customers and become more visible online. You should be continuously honing and streamlining your marketing plan to get better results. You should never have the same plan for more than a few months at a time, as things change very quickly.

Things in the digital marketing industry evolve fast, so your strategies must evolve with it if you’re going to stay ahead of your competitors. Below, we have some new strategies that you should consider utilising in your digital marketing plan. Take a look and see what you can do this year to get better results:

Create Targeted Content

Content will always be king, and creating targeted content will ensure you’re reaching the people who are actually looking at your pages. You should put a lot more emphasis on quality, and make sure you target the age groups, industries, interests, and demographics of the people you want to attract. Posting lots of information that just isn’t targeted to your audience won’t do. Quality over quantity. Ask yourself, what will your audience find interesting? What questions are they likely asking?

When your content is more relevant, you will get much better results overall.

Start Video Marketing

Videos help to tell your brand story far more effectively, and they are an extremely popular way for brands to get their message across today. If you’re not using videos in your marketing plan, you’re already behind! YouTube isn’t the only way to watch them – brands with a brand video on their social media channels will get more engagement, too. These videos are also effective on channels like Instagram and on your own website. You just need to figure out how you’re going to put up more videos in a way that will suit your audience and align with your brand. Will you go live, do them with your smartphone, or have them professionally produced? A good strategy is key to getting this right!

Focus On Personalised Emails

Generic emails are a huge no-no in this day and age; customers want to feel special, so you have to personalise your communications with them. Personalising emails should be a priority to you in 2019, so make sure you find out as much about your audience as you can. Sending a reward on their birthday, for example, can go a long way! If you make a mistake – for example, call them by the wrong name, make sure you own up to it and apologise. This does happen, especially when you’re using software to email lots of people at once.

Use Facebook Marketing Strategies

There’s a lot to be gained from Facebook marketing. You can use live video, or even use the new advertising platform created by Facebook. Businesses can use this platform to direct their paid traffic to a lead generation form!

Incorporate Customer Reviews

Search results pages are already reflecting customer rankings, so asking for customer reviews is a must if you want to let everybody know how fantastic your business is. Bear in mind that your audience probably won’t give you a review unless you actually ask for it, so be polite. 68% of customers were more likely to leave a review if they were asked. You shouldn’t offer an incentive though, as this is a conflict of interest. Make sure you implement a process to gather feedback and figure out which review system works best for your business, as there are multiple options that could potentially work. Make sure you reach out so you can gain new reviews regularly. Don’t expect people just to leave them.

Make Sure You Have The Option To Live Chat

Live chat allows you to connect with customers as soon as they are ready to speak to you. Chatbots can make it easier to provide answers, and you can integrate chatbots with your website, and then program and customise them so they will fit your brand perfectly. They have to suit your brand image and the message you are trying to convey. Make sure your chatbots are customised to provide the information that your audience wants in seconds – live chat is even better, but this may not be possible all the time, for whatever reason. Your audience should be able to find the answers that they want as quickly as possible.


Will you be incorporating these new strategies into your digital marketing plan this year? You should be! Don’t wait; start using these strategies and get better results almost immediately.

SEO vs SEM vs PPC – The Bedrocks of Digital Marketing

By | Digital Marketing, SEO

In the 21st century, the success of a firm depends on its ability to market its products and services online. But the digital marketing landscape is by no means simple. There are all kinds of concepts that companies, both new and old, must learn if they want to have success.

As with anything, it’s best to start with the basics. In this article, we’re going to discuss some of the key terms that people use to describe marketing online – namely, SEM, SEO and PPC. Once you know what these acronyms mean, you’ll be in a much better position to decipher articles on the subject that you read in the future. So without further ado, let’s get started.

SEM – Search Engine Marketing

Search engine marketing, or SEM, is a term which covers a broad swathe of online marketing strategies. Search engine marketing can involve paid advertising, where companies pay search engines like Bing, Yahoo, Google and Duckduckgo to appear in search results, and “free” marketing, where firms generate content designed to rank highly in search results.

There are other forms of online marketing that do not fall under the umbrella of SEM, but they are few and far between. The vast majority of digital marketing dollars go on SEM-related activities, whether they cost money directly or not.

PPC – Pay-Per-Click Advertising

Pay-per-click marketing most closely resembles the marketing most companies are familiar with – advertising activities where the firm pays for the space they need directly. In the case of PPC marketing, the business pays for advertising to appear at the top or bottom of the page in search engine results, or to appear in banners on websites that are members of the advert network. PPC marketing makes it much more likely that your advert appears at the top of search results and is particularly useful for companies just starting that don’t have an established digital presence.

Of course, none of this is free. The “pay” part of PPC tells you that much. But how payment in PPC works is a little complicated. Essentially, you pay for advertising space related to specific keywords. Most PPC marketing platforms, like Google’s Adwords, allow you to select the keywords that you’d like to target with advertising and create advertisements around them. Other people may also want to advertise for those keywords, and so businesses must engage in competitive bidding against each other to secure the space. The firm that bids the most wins the right to appear in the advertising results and the others get relegated to subsequent pages or out of the results entirely.

PPC advertising is good in the sense that you don’t have to build up an online presence to benefit. If you’re a new business and you’ve got the money, you can pay to get to the top of search results without having to go through the much longer process of getting there “organically” – a concept we’ll explore next. But the downside is that you must pay each time a person clicks an advert, whether they ultimately decide to buy something from you or not.

SEO – Search Engine Optimisation

The aim of search engine optimisation, or SEO, is to boost the visibility of the pages of your site without paying advertising dollars directly to a search engine. Companies with effective SEO can climb the ranks in search results without paying for every click and eventually reach the first page, generating leads for free.

SEO involves many specific strategies designed to convince search engines that the content on your pages is more useful for users than the content on other sites. Google and others evaluate the merit of your web pages based on links from other websites, whether they contain useful content, images and videos, and the amount of traffic they receive from social media. Search engines take this information and use it to infer the quality of your web pages and how high up in the ranks they should appear for a given keyword.

The benefit of SEO is that by the end of the process, you should be able to generate traffic to your website organically, without paying every time a person clicks on an advertisement. Prospects will see your pages at the top of search results and then simply click through, no payment required.

The cost of SEO is that it can be both expensive and time-consuming. Rarely do new companies get to the top of search results for particular keywords in less than six months. What’s more, SEO is not free: you have to dedicate time, writers, and SEO professionals to the task.

How to Make your PPC & SEO Campaigns Work Together

By | Digital Marketing, SEO

PPC (or pay-per-click) and SEO are often characterised as two mutually exclusive digital marketing strategies. Businesses either use PPC, or they use SEO: they don’t use both.

But, with a little thought, it’s easy to see that SEO and PPC can work together, boosting the overall effectiveness of your marketing budget.

Both SEO and PPC cost money. It doesn’t make sense, therefore, to focus on one or the other. What firms care about is the effectiveness of their marginal marketing dollar: how much bang for the buck can they get from their digital marketing for each additional dollar they spend? Managers and entrepreneurs shouldn’t commit to one strategy or the other; they should choose to use both in a way that maximises their return.

There are many ways in which SEO and PPC synergise. Take a look at some of these ideas to get your PPC and SEO campaigns working together.

Gain Shared Insights

Although search engine optimisation and pay-per-click advertising are treated as separate entities, smart businesses know that they can use data derived from one to enhance the other. For instance, companies can collect data from their PPC advertising, see what works, and then implement similar strategies, keywords or H1 and H2 in their SEO content.

Use Landing Page Data

Companies can use their landing pages in a similar way by collecting data on the preferences of PPC-derived prospects. Firms can track which content, CTAs, and images are effective for PPC prospects and then utilise these insights in their organic SEO content.

Achieve Search Results Dominance

Some companies find that there are advantages of being both at the top of the advertising results and the organic search results. Being at the top of both signals to the customer that you’re a leader for their particular search query, making it more likely that they’ll trust you and click through to your site.

Build Customer Confidence In Your Brand

One of the best ways to build trust with your customers is through repeated exposure. People tend to trust what they see as familiar, and so businesses who can get their message in front of customers regularly are more likely to convert. Combining SEO and PPC is one of the best ways to do this because both can be used during different stages of the customer journey.

Most customers do not convert the first time they interact with your firm. Instead, they come into contact with your digital marketing content on several occasions before committing to buy. The first time they encounter you, they may click a PPC advertisement at the top of search results and get forwarded to a landing page. Next, they might do another search and click one of your blog posts high up in the rankings, thanks to effective SEO.

Then they may make several more visits, viewing product pages or making additional searchers and consuming more SEO-related high-ranking content, before finally converting. Using SEO and PPC together helps you attract and retain customer interest through multiple channels.

Use Competitor SEO Analysis In PPC

Competitor SEO analysis is fast becoming the norm for companies wanting to boost the effectiveness of their SEO. What’s the point of starting from scratch when somebody has already found a strategy which works? But what most firms don’t realise is that they can use competitor insights to drive better PPC. Competitors may be drawing people in using specific keywords or targeting a particular audience.

Use PPC Search Intent Data

Although certain keywords might be related to your business (and they may be popular), they still might not be associated with sales and conversions. People searching for “history of plumbing,” for example, may be more interested in researching plumbing than hiring a plumber. As a business, you want to target customers who have “intent to buy.” Tools like Google’s search query report can tell you the rate at which people converted after typing in specific keywords compared to others. Not only do you want to design your PPC around these particular keywords, but also use them in your SEO too. SEO content build around keywords that prospects use before converting are likely to yield higher returns than generic keywords

Leverage Your Display Network

Not all websites in your display network offer the same rates of conversion. Some sites will be popular among your customers, while others not. As a business, it’s in your interest to use your PPC data to find out which websites bring the most traffic to your site and generate the most conversions. Once you’ve got these data, you can pass them on to your SEO team who can approach these sites and offer to create lead-generating content.

How your Social Media can Improve your SEO

By | SEO, Digital Marketing, Social Media

In the world of digital marketing, achieving a strong ranking on Google is one of the most important challenges of all. Search engine optimisation, otherwise known as SEO, is the key ingredient in the recipe for success. While there are many ways to increase your SEO ranking, a strong social media game could be the secret weapon that leads you to success.

Here are just five ways in which social media marketing can actively influence your SEO in a positive manner.

#1. Content promotion

Publishing links to your blogs, videos, and content can have a minor impact on your SEO through those direct links. Significantly, though, the fact that the content will be optimised on keywords will mean that the content reaches the right audience. As they click the links and read the on-site content, the associated traffic statistics will have a very positive impact as search engines will see this as confirmation that your site brings value to the visitors.

#2. Social link building

Links to your website work wonders for the overall SEO strategy, and posting via your social media channels is a great way to do it. When other websites link to your site and content through social media, it can give the SEO a serious boost while also winning over new audiences. Getting this type of link from influencers is almost impossible without strong and active social media channels. On a separate note, it’s an ideal way to diversify the types of links you gain.

#3. Increased engagement

Social media thrives on the engagement between users, and this includes the relationship between company and client. While the shares themselves won’t influence your SEO, the added engagement certainly will. As the engagement and leads from the content grow, it will make your content (and, therefore, website) become a voice of authority in the chosen topic and keyword. This is something that the search engines algorithm will love, which will result in a better ranking.

#4. The Google-Twitter bond

Google is now partnered to Twitter, which means that popular Tweets are now displayed as a part of the search results. This makes posting relevant content on Twitter a particularly good way to cheat your way to the top of page one. When added to the impact of the added engagement and retweets, a strong Twitter account can be a very useful asset to possess. Given that the partnership is still quite new, it’s likely that the influence will continue to grow over the coming months.

#5. Brand awareness

When consumers search for your brand on search engines, it will slowly but surely increase the presence when dealing with non-branded keywords too. A strong social media game will lead to far greater awareness, not least because consumers spend so much time on social media platforms. Getting the brand known on social media ultimately has a snowballing effect that will subsequently start to recruit new clients thanks to the actions of your existing clients.

Social media helps the business grow in many other ways, but the SEO influences are certainly among the best.

 

Approaching the Customer Journey in the Digital Age

By | Digital Marketing, SEO

Digital marketing is an essential feature for any modern business as the online arena is where millions of consumer interactions take place every single day. When handled in the correct fashion, this environment promises to generate some truly fantastic results. However, this is only made possible when you approach it in the right way.

Here’s how to ensure that your online marketing strategies are met with the right responses time and time again.

Leaving the traditional route behind

In years gone by, there was a linear route. The consumer would first be exposed to the brand before becoming familiar with it thanks to regular marketing. The consideration stage would hopefully be followed by a purchase and a repeat customer.

Nowadays, consumers have greater expectations while they additionally interact with brands in a completely different manner – this includes where they shop and how they make consumer decisions. With a more sophisticated and customer-centric approach, however, it is possible to win over the online audience.

Marketing teams must now embrace two-way conversations, find innovative ways of pushing the brand as well as the products, and know how to strike at the moment where consumers are most likely to complete an impulse buy.

Approaching the customer journey in the digital age

It’s also worth noting that consumers now follow a four-stage cycle. After creating an ‘initial consideration set’ of brands, the consumer gathers information in the ‘active evaluation’ stage before choosing a brand with what is known as the ‘moment of purchase. Finally, their ‘post-purchase experience’ is where their future decisions will be influenced one way or the other.

Following the four steps below should put you on the pathway to success.

#1. Consumer-driven marketing

Modern consumers are influenced heavily by the views of their friends and family. When dealing with the online audience, this can extend to strangers that are past customers too.

User-generated content (including testimonials, customer reviews, and blogs) from impartial third parties carry a lot of weight due to their authenticity. In truth, those reviews and responses are likely to have an even greater impact than any marketing campaign.

While the user-generated content is important at every phase of the journey, the impacts are heightened during the active evaluation phase. The reviews and testimonials can make all the difference by confirming or contesting those initial first impressions.

Google My Business is a particularly good solution for local businesses, not least because it boosts the SEO status too. Other platforms including Trustpilot are very useful too.

Still, you will need to give your customers a reason to provide positive reviews. The last thing you want to do is let them down. So, set realistic expectations and surpass them. When customers gain a quality service that is even better than promised, the positive reactions will lead to great results.

#2. Engaging content

As a modern business, you don’t merely want customers to love your products. You need them to become loyal to the brand too. Thanks to digital marketing, this can be achieved before a product has even been purchased. You’d be a fool not to take advantage.

People buy into people. Even without face-to-face interactions, the use of engaging online content can make prospective clients feel closer to the brand than you ever thought possible. Blogs, behind the scenes videos, and opinion pieces are all great options. Essentially, you need the content to bring value to the consumer’s life while getting them familiar to the brand.

When a consumer loves the brand, they will be far more likely to look at its products with a positive outlook. In turn, this can lead to instinct purchases. Furthermore, the fresh content is a great way to keep the brand relevant – especially for existing clients.

Engaging and entertaining content is also the perfect way to celebrate the personality of your brand. The fact that you’ll enjoy it too should spread to the customers. Given how their mindsets can alter everything, the value of engaging content cannot be emphasised enough. Be sure to embrace it.

#3. Mobile strategies

The exponential growth of smartphone and mobile technology has changed the game forever as clients can now access valuable information at any time, any place, anywhere. In fact, over 50% of all online interactions now take place via handheld screens. Targeting this marketplace is no longer merely an option; it is essential.

Media consumption through mobile devices is an amazing thing, not least because it offers a real-time interaction between client and company while consumers can interact with each other too. Over 7 in 10 customers use their smartphone during the research phases of the purchasing journey. Therefore, your business needs to incorporate mobile strategies into its marketing endeavours.

If the mobile browsing experience is inadequate, it makes the business look outdated and unprofessional. Over half of the potential audience will suffer as a direct result. Conversely, when the site is optimised, the engagement levels will be far greater. Mobile search engine results will show your website in a more prominent position too.

#4. Communicate

Given the opportunities for real-time engagement with consumers, it’s vital that you learn to embrace a two-way dialogue. Participation will keep the business fresh in their minds, which will give you an advantage as they handle the decision-making process.

In addition to encouraging participation, it gives the business a chance to collect valuable information. This client insight (both individually and demographically) can then be used to tailor the brand accordingly.

Better still, the interactions will be held with people that actively show an interest in the brand. In turn, it can be assumed that they will be likely to show an interest in the products too. This prevents you from falling into the trap of wasting time and money on online users that won’t realistically buy your products.

When supported by the other ideas mentioned above, great communication that leaves consumers feeling valued is sure to guide them to the desired destination.

Creating Compelling Content for your website

By | Digital Marketing, SEO

As a business, it’s up to you to sell who you are to your customers, as well as selling your product or service. A part of this process is having an updated website that is easy to read, easy to see and easy to use. The other part? Having compelling website content that people love to read.

Why is it so important?

The information on your website promotes not just your products or services, but who you are as a company. Being a new business consumer engagement is vital for your future success. It allows you to build a relationship with your audience, and the better you do that, the more they will come back looking for more.

If you are providing regular, catchy content, your business is going to continuously have visitors looking for your words. You need to know the following so that you can create the best content:

  • What people are looking for on your website
  • Whether the content is relevant to the audience
  • The best way the content should be presented to the audience

You need to create that engaging content after you have budgeted for affordable web design to make your business website look good. Below, you’ll find some of the best tips to building that content for your business site.

You need a target market

You can’t write excellent, targeted content without a consumer group to target in the first place. Once you know who your target market is, you can learn their interests and needs so that you can personalise your information to them.

You need excellent quality

Let’s be honest: you are a business leader, you may not have any idea about writing the actual content for your site. You can choose to outsource this content elsewhere, or you could learn how writing in short, concise sentences engages people. You can learn the benefits of the active voice and you can write content that is original and accurate. All of this is vital for the SEO process on your site

You need the right structure

Structuring your content is important. People need to know exactly what you’re trying to say in the first few sentences of your content. This can help you to grab reader attention immediately. Think about bullet points and tables, photos and visuals and keywords scattered through the content to up your search rankings.

You need the right format

This is a personal choice for you and what you want for your business website. You need to present your content in a way that makes sense for you, whether this is in blog posts, short stories or featured articles. Infographics and visuals are also important!

 


If you think that you need some help with writing your website content, look into the services of a professional to help you out. Compelling content catches the customers – which is exactly what you would be investing in. Be expressive, be clear and be effective, and you’ll see the difference in your bottom line.

10 Effective Ways to Keep Shoppers from Abandoning your Cart

By | Digital Marketing, Website Design

So close, yet so far. It’s the conversion that slipped through the shopping cart. Despite the popularity of online shopping, customers abandon their shopping carts all the time. If you run an ecommerce site you would know this all too well. Good news is, there are simple ways you can improve the shopping experience to help reduce cart abandonment.

There are many reasons why people abandon their shopping carts, some of which include:

  • Shipping costs are too high
  • Long estimated shipping time
  • Customers comparing prices against a competitor
  • Customers only browsing
  • Poor navigation/ shopping experience
  • Distracted by something else

Regardless of the reason, it’s a lost opportunity and with over 69% of shoppers abandoning their carts in 2017, it’s a growing problem for ecommerce sites big and small. To tackle the pain of shopping cart abandonment, here are 10 proven ways to lift your conversions.

Send targeted cart abandonment emails

One of the most effective ways to lure back customers is with a follow up email. Assuming you have already captured their email address, you can send a targeted email with the customer’s shopping cart and an enticing call to action or offer, to encourage them to complete their purchase.

Be transparent

Not everyone can offer free shipping, so if you can’t, make sure you are upfront about the potential shipping costs before customers get to the end of the checkout process. Something as simple as adding a shipping calculator to estimate costs before checkout, can help to reduce the shock of an unexpected ‘add on’ cost.

Make the shopping cart visible

Shoppers like to browse. Having a cart that is easily accessible and that saves your options makes it easier for customers to review their cart at a later date. Customers can also get distracted, so being able to see at a glance what items they have in their cart, can serve as a reminder that they haven’t completed their purchase yet.

Streamline your checkout

Make it as easy and quick as possible for customers to complete the checkout process. Provide guest checkout options rather than insisting they create an account upfront. You can easily ask customers to save their information for future purchases or to create an account once they have completed their purchase.

Create a sense of urgency

Displaying items low in stock is a great way to motivate customers to complete their purchase so they don’t miss out. If you are running a promotion, having a countdown timer displayed can indicate time is running out for customers to take advantage of your special offer.

Offer various payment options

Not everyone wants to pay for their purchase the same way, so the more options you provide the more customers you will be able to cater for – such as PayPal and Afterpay.

Highlight your security features

Shoppers want to know the site they are shopping on is secure, so having an SSL certificate is imperative to gain trust. Displaying security badges on your site also helps to instill confidence in customers, knowing their personal details won’t be compromised.

Enhance your visuals

Shopping online means you can’t physically touch what you’re buying, so having high quality images that showcase your products at different angles will help customers decide whether the product is right for them.

Provide easy assistance

Sometimes customers may have a question about a product or the checkout process.  This is where having live chat enabled on your site is handy for instant confirmation. If your business isn’t equipped or resourced to handle live chat, then a basic FAQ page that is easily accessible can do the trick too.

Run remarketing campaigns

Win back customers by advertising to them while they browse other sites. You can target them with dynamic ads showing the items they didn’t purchase. By staying in their purchase mindset you may be able to encourage them to return and checkout.

 


 

Don’t forget, Google Analytics is also a great tool to identify funnel leaks and areas of your site that could be improved, to facilitate a better shopping experience and conversion pathway.

Want to improve cart abandonment rates on your ecommerce website? Contact us today and we’ll recommend the best solution for your business.