Digital Marketing

How The Marketing Landscape Has Changed

The marketing world has faced incredible change over the last few years. 2020 was the year that saw the spread of COVID whilst 2021 was the year of lockdowns. Sporadic lockdowns, confusing quarantine rules and closed borders – it’s been an interesting period for marketing. Over the last few years all industries have faced never-ending …

SEO Guide 2022 – What You Need To Get Started

We hear “SEO” all the time from website developers, marketing agencies and industry leaders – but, what really is “SEO” and how can you use it to your advantage? Here, we answer all of your SEO questions and explain how you can take advantage of this marketing strategy for your business. What is SEO? Hiding …

7 ways to get more landing page conversions

Here at Cloud Cartel, we’ve put together a list of tactics and strategies you can start using to increase your landing page conversions. A landing page is a separate web page that encourages customers to take action. Often used to increase SEO ranking or promote a specific product or service, the ultimate goal of any …

10 commandments of design (and why they matter)

When you play a game of footy, there’s rules you gotta follow. When you’re cooking in the kitchen, you might use a recipe to nail your dish. Similarly, with graphic design, there are a set of guidelines we consider, especially when designing logos or new branding for our Perth clients. Why does it matter? Stunning, …

Google’s May 2020 Core SEO Update explained

The last time we touched on Google’s SEO algorithm updates was back in March, and as usual some sites were worse hit than others. The May 2020 Core Update announced on 4 May is no different. Dubbed by many as the ‘Force Update’, ‘Corona Update’ or ‘Pandemic Update’, Google’s latest update has copped a lot …

How to make your marketing work during the COVID crisis

The past couple of months has changed how we work, live and interact with one another. COVID-19 has put all us out of our comfort zone, with the domino effect being felt all over the world. While businesses delivering essential services are flourishing, for many others it has meant physically closing their doors. With social …