The marketing world has faced incredible change over the last few years. 2020 was the year that saw the spread of COVID whilst 2021 was the year of lockdowns. Sporadic lockdowns, confusing quarantine rules and closed borders – it’s been an interesting period for marketing. Over the last few years all industries have faced never-ending …
Category Archives: Digital Marketing
SEO Guide 2022 – What You Need To Get Started
We hear “SEO” all the time from website developers, marketing agencies and industry leaders – but, what really is “SEO” and how can you use it to your advantage? Here, we answer all of your SEO questions and explain how you can take advantage of this marketing strategy for your business. What is SEO? Hiding …
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SEO Perth insights: How to set realistic goals
As we head into the tail end of the year, it’s a good time to take stock, review and reset your SEO goals for the year ahead, or if you’re embarking on search engine optimisation for the first time, setting some realistic SEO goals to target in 2022. If you want to succeed online, SEO …
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7 ways to get more landing page conversions
Here at Cloud Cartel, we’ve put together a list of tactics and strategies you can start using to increase your landing page conversions. A landing page is a separate web page that encourages customers to take action. Often used to increase SEO ranking or promote a specific product or service, the ultimate goal of any …
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10 commandments of design (and why they matter)
When you play a game of footy, there’s rules you gotta follow. When you’re cooking in the kitchen, you might use a recipe to nail your dish. Similarly, with graphic design, there are a set of guidelines we consider, especially when designing logos or new branding for our Perth clients. Why does it matter? Stunning, …
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7 quick wins to grow your business in 2023
New financial year. Time to refocus. If you haven’t pushed the reset button on your business yet, consider this a little friendly reminder from us. We know it can be hard to break away from the day to day (especially if you’re a small business). If you’re a hands on business owner, you’re probably spending …
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Google’s May 2020 Core SEO Update explained
The last time we touched on Google’s SEO algorithm updates was back in March, and as usual some sites were worse hit than others. The May 2020 Core Update announced on 4 May is no different. Dubbed by many as the ‘Force Update’, ‘Corona Update’ or ‘Pandemic Update’, Google’s latest update has copped a lot …
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How to make your marketing work during the COVID crisis
The past couple of months has changed how we work, live and interact with one another. COVID-19 has put all us out of our comfort zone, with the domino effect being felt all over the world. While businesses delivering essential services are flourishing, for many others it has meant physically closing their doors. With social …
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4 key SEO moves to make in 2020
Dominating the SERPs. It’s where every business owner with a website wants to be. And those with a robust SEO strategy can get there (or maybe already are). But the competitive game of SEO is constantly changing and what worked 5 years ago – even 1 year ago ain’t gonna work as well as it …
8 tips for designing an SEO friendly website
Everyone wants to be number one in Google. But getting there organically takes time. Many businesses overlook the importance of SEO when designing a new website and see it as an afterthought. But the sooner you start with SEO, the easier it will be in the long run. Here’s 8 things to tick off to …
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