Have you ever wondered why some people prefer Pepsi over Coca-Cola, even though they taste the same to you? That’s the power of branding.
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2024 Marketing Trends & Predictions
What will trend in marketing in 2024? AI, audio marketing, transparency, video vs. written content… here’s what’s new this year.
Data-Driven Marketing: Benefits And Challenges
When we tell you marketing is a science… Well, we’re not lying. As scientists, we collect data, we read it, we analyse it, and we learn from it.
Converting Visitors: The Power of Minimalist Web Design
In today’s digital age, a website is more than just a digital presence; it’s a powerful tool for engaging and converting visitors into customers.
Are blogs worth the investment? SEO in 2023
Over the past years, blogs and Search Engine Optimisation (SEO) have proven to be highly effective in driving organic traffic and improving online presence. However, in our ever-evolving society where trends and consumption habits change quickly, it is necessary to question our own tactics to keep up to pace. And so here we are, in …
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Why do businesses rebrand?
Have you ever noticed how some brands switch up their look and feel with a new name, logo, or tagline? That’s the magic of rebranding at work. But why do businesses take the plunge into rebranding waters? Let’s shed light on the reasons that led businesses to opt for this strategic evolution. Understanding rebranding At …
The Top Instagram Updates You Need To Know 2023
Instagram is one of the biggest social media platforms in the world, coming in fourth with the most monthly active users behind Facebook, YouTube and WhatsApp. What’s more impressive for Instagram, is that from that list Instagram is by far the youngest. Launching in 2010, Instagram took the world by storm with its photo sharing …
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Threads, An Instagram App: The New Social Media Platform From Meta
Just when you thought there were already enough social media platforms, Meta has released “Threads, An Instagram App.” Meta (also known as Facebook), recently unveiled its latest offering, a new social media platform named Threads. Dubbed as a rival to Twitter, Threads logged an impressive five million sign-ups in its first four hours of operation. …
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The Power Of Local SEO | Cloud Cartel
Let us paint you a picture. It’s a Friday night. You and your friends want to go out for dinner. But you don’t know where to go – how do you find a restaurant? Or, perhaps you need a plumber to fix a leak – where do you find their number? If you answered with …
8 Reasons Why Your Business Needs Digital Marketing
Gone are the days of newspaper advertising spreads, flicking through product catalogues and sitting through painstakingly long 30 second ads on the telly. Now, the marketing world is nearly completely digitalised, with search engines and social media platforms driving customer behaviour If you’re a business owner or marketer and you haven’t made the complete shift …
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