Do you really know where your marketing dollars are being spent when it comes to working with digital marketing agencies? Do you understand how Google AdWords, search engine optimisation (SEO) or building a social media presence can help shape your digital presence, to ultimately achieve your business goals? And do the results reflect this?
Having the right agency on your side can make all the difference to your marketing ROI, so here are our top 5 tips on what to consider when choosing or retaining a digital marketing agency:
1. Understanding your Business Objectives
Any top notch agency or digital consultant will go beyond the surface of helping you get more traffic or leads. They’ll take the time to comprehend your business goals and tailor a strategy around these, not what metrics they believe will get results. Whilst a quick big win is great – will it achieve what you’re after?
Is your agency delivering on their promises? Have they got your best interests in mind? Do you have the full scope on what is being done and why, and how much it all costs?
Take for example Google AdWords. After setting up a campaign that’s been running for a few months, things are looking steady, so why do you still have ongoing monthly agency costs if your performance isn’t improving? What exactly are you paying for each month (aside from the clicks to your site)?
An agency that is transparent from the start will provide you with the trust you need, to ensure they can get the job done right with no hidden agenda.
We like to think of ourselves as client collaborators – an extension of your business working to achieve the same outcome.
Does your agency strive to find better ways to achieve your business goals, solve problems and keep you informed about the latest technology and trends? The digital world doesn’t rest. Google’s algorithms are forever changing. Whilst you don’t need to know all the ins and outs – does your agency or digital consultant? They should. And just how proactive are they in addressing these against your own digital landscape?
4. Customer Service
Good old fashioned customer service – it goes a long way wouldn’t you say? Too often account managers get bogged down with doing the work, and leave no time for keeping the lines of communication open or providing essential digital consulting services.
Wouldn’t it be great to get more than just a status update, but a genuine check in to listen to what you have to say to help drive improvement?
5. Relevant Reporting
Analysing and reporting on your campaigns should be a priority for any agency, as it determines whether you’re on track to achieving your business goals.
The great thing about digital marketing is that it’s so measurable. You can make informed, tactical decisions based on the analytics and data presented to you. Do you know what’s working and what’s not? And is anything being done about it to improve your bottom line?
At Cloud Cartel we like to think of ourselves as client collaborators – an extension of your business working to achieve the same outcome. Our passionate digital consulting team strips away all the fluff and technical speak to deliver non-biased advice on your current strategies and campaigns.
We take a look at how you’re performing, analyse the results and translate it in a way you can clearly understand, to help you make better decisions.