Is your brand feeling a little stale? Getting tired of your look? Not attracting much attention? Then it might be time to consider a brand refresh. Just like you would update your own look to stay on trend, so too should you maintain the look of your brand. One easy and impactful way to do …
Continue reading “Time for a Refresh? Why you Should Update your Logo Design”
Great websites don’t just happen. They require a well thought out plan long before your website designer and developer even reach for the keypad. And while it’s easy to get lost in all the pretty and cool aesthetics, you firstly need to make sure your website is developed with your business goals in mind. This …
Continue reading “Website development: What’s your strategy?”
Have you been told before by shady search companies or SEO specialists that they can guarantee you a top Google ranking for your website in just 7 days? Of course, it’s what we’d all love to believe, but the reality is it’s not going to happen overnight. So how long does it really take to …
Been monitoring your website traffic lately? How much of it has actually resulted in conversions? One of the metrics digital marketers bang on about all the time is the number of visitors they attract to their site, but what good is that if those users aren’t doing what the website is intended for? There are …
Continue reading “7 Quick Tips for Improving Your Website Conversions”
You’re spending so much time, effort and resources in executing your digital marketing strategy, but are you keeping tabs on how well you’re performing? Unlike traditional forms of marketing and advertising, there’s no need to predict your success. Digital marketing provides you with endless valuable metrics to measure the performance of your campaigns and presence …
Continue reading “The Basics of Measuring Your Digital Marketing Success”
Did you know Google unofficially has over 200 SEO ranking factors built into their algorithm? So, when it comes to optimising your site – where on earth do you begin? We all want our business to achieve that page 1 position on search engines, but it doesn’t come easy, especially when you’ve got a lot …
Continue reading “Cloud Cartel’s Top 10: Google SEO ranking factors”
Can’t justify spending the time to have a blog on your website? We get it, it’s time consuming, writing might not be your forte and you wonder if anyone is even going to read it? What you see as roadblocks are actually opportunities, and after reading this we’re almost certain you’ll want to start blogging …
Continue reading “Why your small business website needs a blog”
Was it something you said? Or perhaps the way you look? You think your website design hits all the right spots because you’re now clearly getting the traffic, but why aren’t your visitors hanging around? We’re an impatient bunch when it comes to consuming online content, and if you’re not making a quick impression when …
Continue reading “Part 2: Bringing home the bacon – how to attract quality website traffic”
Launching your business online is easy peasy these days, but unless your brand is an overnight success, the website traffic isn’t going to just appear, so you need to take a proactive approach. Having a solid digital marketing strategy in place will provide direction to generating quality traffic and potential leads to your site. Here …
Continue reading “Part 1: How to increase website traffic & get users to stay”
It seems like search engine algorithms are changing as often as we change our underpants – ok maybe not that frequently, but it’s definitely hard to keep up with wouldn’t you agree? Having an SEO expert in your corner is great for this, as it means you’ve always got one foot forward when it comes …
Continue reading “SEO Fundamentals: 5 slip-ups that could be harming your search ranking”
