Creating an effective brand strategy is one of the most important things a business can do. A strong brand promotes recognition, builds trust with the consumer, and ultimately drives long-term success. It also differentiates you from the competition, helping you to stand out in your industry.
No matter how great your product or service is, it won’t sell without brand awareness – people need to know that you exist, and that will take more than an eye-catching logo. You’ll need to create a brand strategy backed by research and monitor your results with the help of a local brand agency.
Assess Your Situation
The first step to any marketing strategy is to conduct a situation analysis. Before you design a logo, pick a colour scheme, or come up with a catchy slogan, you’ll need to have a clear understand the following things about your business.
- Mission: What are the goals of your business? Why did it start? You should be able to sum up your brand mission in one sentence.
- Audience: Who are your current customers? Who are your ideal customers? Create brand personas to guide your brand strategy.
- Tone of Voice: Like people, brands have personalities. If your brand was a person, what words would you use to describe them? Active, laid-back, happy, or serious? Deciding on a tonality strengthens your brand identity and shapes the way consumers feel about you.
- Competition: Understanding your competitors can help you identify your unique selling proposition (USP). What does your business offer that the others don’t?
Create a Consistent Brand Identity
One of the keys to successful brand development is consistency. If you want to create brand awareness that sticks with customers, it needs to be easily recognizable.
Your design choices should be consistent across the board to create a solid brand identity – the logo, website, product packaging, and any other aspects of your business should be visually similar to create familiarity with your customers. A consistent design also helps improve your brand’s credibility – people trust a business that appears professional.
Consult a Brand Agency
Once you’ve developed a brand strategy, how do you know if that strategy is effective? If you need help with branding in Perth, consulting a brand agency can give you a new perspective on your brand development process.
In addition to coming up with creative executions, an agency can monitor your brand awareness, consumer impressions, clicks, and conversions by using performance tracking analytics tools. If your brand isn’t performing as well as you’d like, the agency can help you revise your strategy.
Before you go looking for help with branding in Perth, make sure you have a good idea of what you want out of your brand agency. Know your budget, look through creative portfolios to see if they can give you the look that you want, and choose an agency that you have a natural chemistry with.
The Key to Long-Term Success
Brand development isn’t a way to increase sales overnight – it’s about shaping the way customers perceive your business and building lasting brand loyalty. The goal of a brand development is to build a relationship with consumers so that when they see your logo, they instantly know who you are and the values you stand for.