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Google’s May 2020 Core SEO Update explained

The last time we touched on Google’s SEO algorithm updates was back in March, and as usual some sites were worse hit than others. The May 2020 Core Update announced on 4 May is no different. Dubbed by many as the ‘Force Update’, ‘Corona Update’ or ‘Pandemic Update’, Google’s latest update has copped a lot …

How to make your marketing work during the COVID crisis

The past couple of months has changed how we work, live and interact with one another. COVID-19 has put all us out of our comfort zone, with the domino effect being felt all over the world. While businesses delivering essential services are flourishing, for many others it has meant physically closing their doors. With social …

SEO insights: The latest on all things Google algorithms

Google tweaks its ranking algorithms all the time. Sometimes we don’t even notice, other times it can really cause a stir and significantly affect the search engine results pages (SERPs). Recall Fred, Mobilegeddon, RankBrain and Panda? Staying on top of Google’s major updates can help to explain any changes to your search rankings and steer …

5 ways to improve your website design in 2020

Last year marked 30 years since the web first dropped in, and the space continues to evolve at a rapid rate. Same goes for website design, with designers continuing to stretch their creativity and develop sites that stay true to functionality and user experience. Finding it hard to keep up with the constant change in …

How Your Business Can Write off the Cost of a New Website

If you’ve been thinking about having a website designed to remain competitive but never had the budget, you might be pleased to hear you can with a $30,000 tax break. The Instant Asset Write Off Scheme has been around for a few years now, and the recent extension announced by the Federal Government’s 2019-20 Budget …

New Strategies to Utilise in Your Digital Marketing Plan

In a digital marketing plan, it’s so important to figure out different ways to engage with customers and become more visible online. You should be continuously honing and streamlining your marketing plan to get better results. You should never have the same plan for more than a few months at a time, as things change …

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