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Why Google will shelf Universal Analytics in place of GA4

It’s the end of an era for Universal Analytics, as Google recently announced plans to shut it down in favour of its fresher Google Analytics counterpart, GA4 in 2023. If you currently track and measure your website on Universal Analytics, here’s the guts of what you need to know. Why is Google pulling the plug …

Improve your ecommerce ranking on Google with SEO

Do search engine rankings matter for an eCommerce website? You betcha! Many would agree that ranking high on Google is absolutely critical for an eCommerce business to thrive. Search engines are what send targeted visitors to your site and eventually convert them into customers. So it’s a no brainer that you should be aiming for …

7 steps to increase your landing page conversions

You’ve got 15 seconds. Sometimes less. To capture the attention of your customers on your landing page and turn that consideration into a conversion. Your business’ landing page is vital to the process, being the first point of contact when a customer clicks on your weblink. Unlike your website’s homepage that provides a general overview …

How The Marketing Landscape Has Changed

The marketing world has faced incredible change over the last few years. 2020 was the year that saw the spread of COVID whilst 2021 was the year of lockdowns. Sporadic lockdowns, confusing quarantine rules and closed borders – it’s been an interesting period for marketing. Over the last few years all industries have faced never-ending …

SEO Guide 2022 – What You Need To Get Started

We hear “SEO” all the time from website developers, marketing agencies and industry leaders – but, what really is “SEO” and how can you use it to your advantage? Here, we answer all of your SEO questions and explain how you can take advantage of this marketing strategy for your business. What is SEO? Hiding …

5 Logo Designs & What’s Best For Your Business

A logo is a uniquely styled symbol that stands as your business’ visual identifier. When customers see your logo, they must instantly recognise and associate your brand with the graphic. In fact, it’s just as important as the business name! Unique and professional logo designs elevate your brand, capturing attention in an superfluous advertised world. …

5 Instagram Tips For Your Business – Part 2 Beginner

This is the second blog in our series on Instagram for business, where we spill the tea on the best Instagram tips for 2022. We recommend reading our first article before tackling this blog to ensure you’ve got a complete understanding of the social media platform that is Instagram.  At this point, you will have …

Web Design In 2022 – Trends To Keep An Eye On

Entering a new year is an exciting time for numerous reasons. You’ve got NYE celebratory bashes, hope that those NYE resolutions are going to stick and – our favourite – a new round of trends to keep your eye on. It’s no secret that we’re design nerds (and proud) here at Cloud Cartel, that’s why …

November Google Update: Everything You Need To Know

In case you missed it, Google released their third Google update for 2021. Only four and half months after Google’s previous core update, the November Core Update has snuck up quickly and thrown a few curveballs for many businesses. Warning: if it has been a while since you’ve looked into your website’s content – you …

5 Instagram Business Tips – Part 1 Beginner

Knowing the ins and outs of Instagram business is essential to paving your way to a successful digital brand. In this blog Cloud Cartel outlines the 5 Instagram business tips you should know before you begin marketing your business Instagram account. Working in digital marketing ourselves, we understand how overwhelming social media platforms can be …