Developing your brand identity: 5 tips for designing the perfect logo
A brand is more than just your logo, but let’s not discount it as a cleverly designed logo is essential to creating a strong brand identity for your business. Everyday we’re exposed to an infinite number of logos that are subconsciously creating positive or negative associations in our mind about the brand. You literally only […]
The Importance of SEO in Web Design
The situation You need a website and you want to get it up fast. Your digital consultant has recommended integrating SEO into your overall website design. But instead you decide to leave it out of scope for now, because it’s going to delay your site going live. Right move or wrong move? Cloud Cartel’s perspective […]
Single page or multi page website design – which is right for your business?
First impressions count. And so does a well designed website. With so many different design options out there, it pays to have a thought out digital strategy in place to help determine the best solution for you. Which leads us to single page and multi page designs. It’s a major consideration when designing a website […]
5 top tips to enhance your digital marketing
You’ve got a mobile friendly website, your SEO strategy is coming along, socially you’re present and your paid advertising is gaining momentum. Things are looking pretty good from a digital marketing perspective. But they could always be better. Our savvy digital consultants are always looking at ways to enhance their clients’ online presence. Here are […]
Big challenges for small businesses – how to embrace digital marketing
Most small businesses rely on word of mouth to generate business. Wouldn’t you like to have more control over your leads? Well, you can with an effective digital marketing strategy. Today, just having a website isn’t enough. You need to have a significant digital footprint if you’re going to make any impact, and stand out […]
SEO Fundamentals: 10 things you should be doing right now
Who needs SEO? If you’re a small business owner, chances are you might not have given SEO much thought, especially if you’re constantly trying to juggle different aspects of your business. Well, we’re here to say it’s worth paying attention to, if you want your business to thrive online. And who doesn’t these days? Investing […]
Why you need a mobile first digital strategy
Go mobile or go bust. Are we overplaying it here? It may sound a tad dramatic, but the reality is that if your digital strategy isn’t focusing on the mobile user experience, you’re losing out. We’ve seen the progression of daily mobile usage taking over desktop usage. Today, more than half of all Google searches […]
5 Simple Ways to Start Using Video Content
Once upon a time, producing a video to market your business required big bucks and was something of a ‘nice to have’. Today, rich media content is the norm and one of the most cost-effective ways to promote your business online. It’s easily become the preferred medium online and by 2019 will make up 80% […]
What Makes a Great Website Design in 2026?
Website design moves quickly. What looked modern a few years ago can now feel outdated, slow or difficult to use. In website design 2026, a successful website needs to do more than look good. It needs to be fast, mobile-friendly, accessible, easy to navigate and built around the way people search, browse and make decisions […]
How to Develop an Effective Brand Strategy for Your Business
Creating an effective brand strategy is one of the most important things a business can do. A strong brand promotes recognition, builds trust with the consumer, and ultimately drives long-term success. It also differentiates you from the competition, helping you to stand out in your industry. No matter how great your product or service is, […]
