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7 Website Mistakes Small Businesses Make and How to Avoid Them

As a small business, there are a few common mistakes that are made when it comes to having a website. In this article, we are going to discuss what these mistakes are and how you can avoid them. Waiting To Write Content One of the mistakes that small businesses make is waiting to write the …

7 homepage must haves for your website design

Is your homepage the most important page of your site? It’s a debatable question. Although it’s usually the page that generates the most visits, more often it’s just an entry point leading the user to what they’re really after on your site. Regardless, your homepage website design still plays a vital role in telling your …

5 Killer Web Design Tips That Will Make Your Life Easier

A beautiful website is a labour of love. It’s surprisingly difficult to piece together good design elements to create something amazing and functional, so here are a couple of web design tips to help you ensure that your site ticks all the boxes. Keeping your site free of clutter Rarely does anyone skim through your …

The Fundamentals – Creating The Perfect Brand Strategy

Planning is a given when it comes to starting up a business, but far too many people overlook just how crucial it is to have a brand strategy to accompany your business. It’s one of the most technical and challenging aspects to overcome, but it’s also one of the most important because it helps to …

10 Great Web Design Tips for Your Small Business Website

No matter the size of your business, having a website is a crucial component that helps to grow your digital presence, but also makes it easier for people to find you and your services. So to help you out, we’ve put together 10 great web design tips for your small business website. Focusing on SEO …

Branding Basics: How to Create a Catchy Slogan for your Brand

We all know the phrases Redbull gives you wings, Nike’s Just Do It,  or M&M’s Melts in your mouth, not in your handsright? But what is it about these brands that make it so easy to recall? And more importantly how can you create something just as memorable for your own brand? Your brand’s slogan …

10 Effective Ways to Keep Shoppers from Abandoning your Cart

So close, yet so far. It’s the conversion that slipped through the shopping cart. Despite the popularity of online shopping, customers abandon their shopping carts all the time. If you run an ecommerce site you would know this all too well. Good news is, there are simple ways you can improve the shopping experience to …

Top 5 WordPress Plugins for your Business Website

Your website never closes for business, which is why you should always be looking for ways to improve your site and give your business the competitive edge. If you’re running a WordPress site, you have over 56,000 plugins (which keeps on growing) at your disposal to enhance the functionality and features of your website. And …

Why a 404 page shouldn’t spell ‘dead end’ for your website visitors

In an ideal digital world, visitors to your website would find what they want straight away with ease and not encounter any errors. The reality is, no matter how spick and span your website is, it will come across issues from time to time. And when this happens, you’ll want to make sure you have …

5 tips to increase average spend time on your website

How much do users love your website? You probably monitor the number of visits you get on a regular basis, but do you check how long they’re sticking around for? Visits don’t mean much if you don’t get the desired action you’re after, which is why you need to do everything you can to make …