Category

Digital Marketing

Why your small business website needs a blog

By | Digital Marketing

Can’t justify spending the time to have a blog on your website? We get it, it’s time consuming, writing might not be your forte and you wonder if anyone is even going to read it? What you see as roadblocks are actually opportunities, and after reading this we’re almost certain you’ll want to start blogging for your business.

While it may seem like more work than it’s worth, maintaining a blog can help your business grow online and make the initial effort all worthwhile. In fact, close to 70% of businesses that blog get more qualified leads. If that’s not enough of a reason to start here are 5 more!

 

Blogging drives traffic

A well executed blog will generate more traffic to your site. And the more often you publish content, the more traffic you’re likely to get over time. So, how to do it right – that’s a whole article in itself but the key takeaways are:

  • Know your audience and target the content to their needs. You should be strategic with what you’re writing, because if your audience isn’t interested, then who are you writing for?
  • Make your content easy to read using headings, bullets and lists to break it all up.
  • Create evergreen content – content that has no expiry date and can be relevant for years (this also helps with your SEO).
  • Promote it! Your social media networks are a great source of traffic, so spend the time cultivating your social spaces and sharing your awesome content.

With all the traffic you start driving to your site via your blog, you’ll be able to cut down on your paid advertising spend. Time well spent wouldn’t you agree?

Having a blog is great for SEO

Just another way you’ll drive traffic to your site! When you think SEO, many of you will concentrate your efforts on the technical onpage optimisation, such as your URLs, title tags, metadata and so on. Having fresh and relevant content on your site is just as important. The more regularly you update your site, the more Google will praise you and enhance your organic search visibility. So what better way to update your site regularly than via a blog?

Blogging feeds your social media funnel

As part of your digital marketing mix it’s crucial to have some element of social media sprinkled in it. Whether you manage multiple social media accounts or just one, the benefits of cross promoting a blog via these channels are the same. Your blog is a fantastic source for creating social media content, and it’s also a mechanism for driving traffic back to your site without having to try too hard. Plus, if your blog content is evergreen you can also tweak your messages are reuse it again later on.

Blogging humanises your brand

We say it all the time over here like it’s a mantra – people do business with people, and one way to bring out your brand’s personality is through blogging. It’s a great way to connect with customers on a more personal level, and show them you are only human too. Some ways to leverage content on your blog includes sharing announcements, go behind the scenes of your business, showcase new products, discuss current trends and share your opinions on topics related to your industry.

Blogging boosts your industry credibility

Sharing your opinions and knowledge on a company blog also increases your credibility. Blogs that are well written with articles published regularly demonstrate to the world you’re a credible source of information, you know what you’re talking about, you’re all over what’s new and what’s relevant in your industry. So naturally, you become a ‘go to’ source for all things XYZ.


 

The key to maintaining a regular flow of content on your blog is being organised. Determine how much time you are prepared to invest (or if you have no time consider outsourcing your blogging) and how often you want to post? Then curate your topics, plan out your calendar and get writing!

With all that said, think it’s time you considered a blog for your site?

Want to start a blog on your business website? Give our team a hola to see how we can design your blog, curate and create engaging content, and ultimately help you grow your business online.

 

Digital Marketing - Part 1

Part 1: How to increase website traffic & get users to stay

By | Digital Marketing

Launching your business online is easy peasy these days, but unless your brand is an overnight success, the website traffic isn’t going to just appear, so you need to take a proactive approach.

Having a solid digital marketing strategy in place will provide direction to generating quality traffic and potential leads to your site. Here are 5 key ways that any business should be considering, to actively boost visits.

Paid search & display advertising

If you want to get front and center of potential prospects quickly, then paid search or display advertising is a great way to drive visitors to your site. The AdWords game can be tricky to master, so if you’re a newbie to online advertising or simply lack time, we suggest outsourcing your campaigns in the interim. Depending on the goals you set, you’ll achieve different results, so it’s important to establish these from the get go. The key to a successful paid strategy is to keep adapting and tweaking your campaigns to suit your goals.

Social media marketing

If your business isn’t involved in some form of social media then stop avoiding it. It’s great for building brand awareness, provides another avenue for you to communicate with consumers and customers, allows you to promote your content and of course attract visitors to your site.

We hear from a lot of our clients that they don’t have time to bother with social media. Invest the time, and you’ll reap the benefits in more ways than one. And if you need a hand developing your social media strategy we can help! We suggest starting small and only focusing on the channels that best suits your business model. Combine this with a bit of social media advertising and you can expect to see a spike in visits to your site.

Blogging

Maintaining a regular blog on your website is a powerful content marketing tool for a number of reasons. If the content you’re producing is engaging and relevant to users, it gives them a reason to visit your site and come back again and again. Blogging assists your content marketing efforts through the creation of shareable content, which you can promote via your social media channels. Producing regular high quality content also helps with your SEO, because we all know Google loves websites with quality content. Convinced yet?

Search engine optimisation

The better your search ranking the more likely you will be found by users searching for the kind of products/ services you offer. While you won’t see results instantly, implementing an SEO strategy will benefit you in the long run, and could prove to be the most effective means of boosting your website traffic and leads.

Email marketing

Although it’s now one of the more traditional forms of digital marketing, email marketing can still be highly effective at driving customers to your site, so don’t neglect the power of email! The key to sending email blasts or newsletters is to be consistent with how often and how many emails you send. Don’t bombard your subscribers with useless content. Make sure it provides value to them, otherwise you may end up driving them away instead.

Incorporating all or just some of these tactics into your digital marketing strategy will largely depend on time and resources. Pick the areas you want to focus your efforts on first, and then set out a plan of attack for when you’re ready to expand your digital marketing.


Stay tuned for Part 2 – how to keep those users on your site longer!

Need some help getting your digital marketing strategy into gear? Let’s talk about it!

 

SEO Fundamental mistakes

SEO Fundamentals: 5 slip-ups that could be harming your search ranking

By | Digital Marketing, SEO

It seems like search engine algorithms are changing as often as we change our underpants – ok maybe not that frequently, but it’s definitely hard to keep up with wouldn’t you agree?

Having an SEO expert in your corner is great for this, as it means you’ve always got one foot forward when it comes to SEO best practice. If you’re managing your own SEO strategy though, the key principles haven’t changed that much. But, it’s always worth reviewing whether you’ve been making any blunders on your website, which could be impacting your search ranking.

To ensure you stay in Google’s good books, here are 5 common on-page SEO mistakes for you to cross check against your website, so you don’t fall into the SEO penalty trap.

Keyword stuffing

If you’ve been in the game long enough you’ll know this is an old school SEO tactic! Once upon a time it was acceptable to throw in as many of your target keywords into your website content to help boost your rankings. But these days it’s considered a spammy act. Don’t think you can fool the search engines because it will only hurt your performance.

Instead of writing for the bots you should naturally integrate your target keywords into your content to ensure you’re providing a positive user experience. Google, for example, uses Latent Sematic Indexing (LSL), which can recognise the topic of your content without the need to stuff keywords everywhere.

Duplicating content

Be careful when it comes to repeating content across your site. Duplicating content in multiple places – be it different pages within your site, different sites or sub domains is not considered best practice.

For example, if you’re talking about a product on your home page and then you have a separate product page on your site, make sure you don’t use the copy verbatim, rather paraphrase what you’re trying to say so it doesn’t all sound the same.

And we don’t even need to mention ripping off someone else’s content as your own.

Keyword cannibalisation

This refers to targeting the same keywords across multiple pages on your site. Doing this can impact how well a particular page will perform. Ensuring you have clear site architecture in place will help to establish specific target keywords, for each of the pages on your site that you intend to optimise.

Focusing on quantity not quality

This is one mistake our SEO experts see all too often. The correct phrase is quality over quantity right? Creating volumes of copy on your site for the sake of it, isn’t going to make a huge difference to your rankings if its not quality content.

Yes search engines favour fresh, regular content being produced on your site, but it should be created with user intent and a purpose. Make sure your target keywords and associated keywords align with your content by naturally integrating them into your H2 tags and body content.

Optimising keywords for the wrong content

So you have the perfect keyword to target but how relevant is it to the content on your site? You may think creating content around the keyword is going to result in SEO success, but if it doesn’t seem like the right fit, search engines will pick up on this. So the best scenario is to always keep relevancy and search intent in mind when optimising keywords for content.

Get on top of these and with any luck you should start to see some improvements to your search rankings. Continuous optimisation is key and a sound SEO strategy will help you stay on track of your SEO goals.

 


 

Get your website found on Google with an effective SEO strategy developed by yours truly. Talk to us to make it happen.

SEO Fundamentals

SEO Fundamentals: Writing quality content to boost your search rankings

By | Digital Marketing, SEO

When it comes to SEO, content is everything. Creating content that’s optimised for search engines can significantly help boost your search ranking, but only if it’s quality content.

What do we mean by quality?

Content quality is one of the top ranking factors in Google. The content you produce should provide relevance and be of value to the user, enhancing their overall experience.

You can’t pull the wool over search engine algorithms. They can identify whether the content you’re creating is to blatantly improve your position on the SERPs. The good old tactics of keyword stuffing – once an effective method to rank highly, will these days negatively impact your website’s rise up the ranks

So what is the right approach for SEO? We asked our expert SEO writers to share their top tips for creating quality SEO website content.

  1. Focus on people not search engines

Understand your audience and what’s important to them and the search engines will follow. There’s no point creating content if it’s not going to be meaningful and appeal to the interests of the user. Integrating your keywords naturally is key to getting your SEO content right. Concentrate on the value you’re providing, not the word count.

Write clearly and succinctly – it’s what all good writers do. If you have a blog on your website, use it to show you’re an expert in your industry, a go-to source for information. Mix up your topics and don’t always focus on content that directly relates to your products or services.

You can also optimise your keyword targeting by utilising Google’s semantic search in your content. This refers to the ‘related search’ results that can be found at the bottom of a Google search results page.

  1. Write compelling headlines

We call it ‘click worthy’ headlines but it’s much more than that. A headline needs to grab attention, be clear and relevant, not be too long and make use of your primary keywords where possible.

In addition, you should also make sure your meta descriptions will draw interest and elaborate on the topic of your blog article or webpage copy. Never underestimate the power of your headline and meta description as these are what show up on the search results.

  1. Weave in SEO keywords with caution

The #1 rule here is: Use keywords sparingly and with meaning. Keywords are still essential so let’s not disregard them completely, but pay attention to how you use them and how they fit into your overall SEO strategy.

Are the keywords relevant to the topic? Keywords should flow naturally as you write from beginning to end, and by doing so search engine spiders will be able to pick up what your content is about. Spam your page and you run the risk of being penalised for your not-so best practice SEO efforts.

Aside from your headline and meta description, you should also utilise keyword-rich phrases in your first sentence or paragraph, sub headings, image file names and alt text, within links to related content, and if it’s for a blog take advantage of blog tags in your posts.

  1. Create a sound content structure

We’re all skim readers at the best of times when we read anything online, so make sure the format of your content reflects this. What you have to say may be great, but the reader could lose interest if your content isn’t set out with readability in mind.

Keep readers engaged by making use of short sentences and paragraphs, break up content into sub headings or bullet points, and from a back end perspective remember to use proper H tags.

  1. Promote natural link building

Engaging content will encourage sharability and link building is still considered important for SEO. Linking to your own articles or website within your content means you’ll have a trace back to your website if your content is used by another site.

Use embedding codes on your video content and infographics to make it easier to share your content. In doing so it also provides a link back to the source – you!

Including page links – be it your own or other sources, demonstrates to Google that you’re in the know, you value the content that others create and you make it accessible for others.

 

 

Put simply – produce quality content and Google will love you for it. By using these tips and following basic SEO rules, you’ll be on the right content path to boosting your search ranking.


Want to see how developing quality SEO content can help improve your search results? Get in touch with the Perth SEO experts at Cloud Cartel.

 

Top 10 digital marketing tools

10 Free Digital Marketing Tools You Need to Try

By | Digital Marketing

Work smarter not harder. That’s one of our mottos at Cloud Cartel. And we’re all for helping our clients do the same, by streamlining their day-to-day digital marketing so they can dedicate more time to the bigger picture.

Keeping on top of your regular digital marketing activities can put a strain on your resources and quickly chew up valuable time. If you find yourself in this scenario, there are ways you can simplify and speed up your daily processes

From sourcing images and creating video content, to monitoring your social media, analysing the performance of your website and more – we’ve captured it all here with our top 10 digital marketing tools. And the best thing is, they’re all free to use.

Pixabay

If you don’t have an extensive image library or budget for stock imagery, then the next best thing is Pixabay. Here you can scour through over 1.4 million royalty free images and video, which you can use for your own digital marketing. How is this possible? The images are classified as public domain and are released under the Creative Commons license, which means they are free of copyright. Attribution isn’t required, but the community of creatives who submit their images for your use appreciates it.

Landscape by Sprout Social

Need to constantly resize images for your social media channels? This handy tool takes away the time you would normally spend optimising images across all your platforms. All you need to do is upload a single image, choose your platform/s and the sizes for each post type, then it automatically crops all the variations you need in one hit. You’ve just saved yourself a heck of time here!

Landscape currently formats images for Facebook, Instagram, LinkedIn, Twitter, Google+, Pinterest and YouTube. But if you’re using other platforms, you can select the custom field and enter the specific dimensions you’re after.

Canva

Let us firstly say this nifty program will never replace the creative genius of a graphic designer, but what Canva does offer is the flexibility and ease of creating simple designs on the fly when you don’t have the resources available. From social media graphics to presentations, you can use the drag and drop editor to create layouts from thousands of templates. The free version provides 1GB of storage use for up to 10 people, and you can also set your colour palettes specific to your brand. Depending on your needs, you can upgrade to a paid plan with unlimited storage including loads more features and inclusions.

Powtoon

These days, creating video content has never been easier. With Powtoon, you don’t need video editing experience to create your own marketing videos. This software has ready to use templates, which u can customise to create simple and professional animations to tell your story and engage your audience.

The free plan gives you 100MB of storage, SD resolution and access to free content. The only downside to the free version is it displays Powtoon branding within your video. If you’re looking to regularly produce videos, we would suggest investing in a paid plan, which offers higher resolution, larger storage options and commercial rights to your video.

Headline Analyser

The headlines you use for your web content, blog or articles is the first thing users see, so they need to grab attention if you’re going to get any look-in. If you have trouble nailing your headlines, then Headline Analyser is your go to source. It determines how effective your headline is by scoring the quality against traffic, shares and SEO value and looks at overall readability to give you an idea if you’re on the right track.

Fatrank

Want to know how well your website is performing in Google against your keyword search terms? This Chrome extension does exactly that, so you don’t have to scroll through the SERPs to find how your website stacks up.

Buffer

If you need a streamlined process to manage your social media marketing, Buffer offers a free service for up to 3 of your social media accounts across one user friendly dashboard. You can create and schedule posts in advance, share content as you discover it via the mobile app and track your performance.

As with all free plans, you’re limited to what features are available. Buffer does offer varying monthly plans depending on the number of social accounts you manage, which includes more advanced analytics and features.

Talkwalker Alerts

Who’s talking about you and where? Talkwalker Alerts monitors the web for mentions of your brand or keyword and delivers it straight to your inbox. Unlike Google Alerts, it also covers Twitter and allows you to customise which results you want to see. So, if you only want to know what people are saying about you in forums you can filter options to only receive these results.

Mixpanel

Discover how users are interacting with your website and app through actionable insights. With Mindpanel, you can better understand users’ journeys by analysing their interactions and level of engagement, based on their actions not page views, which is a key difference to similar platforms.

Suite CRM

Suite CRM is an open source CRM that helps you become more customer focused. Here you can manage your workflow and sales leads, detect new opportunities, improve your marketing and automation, and provide the best customer service, all while gaining valuable insights through real time reporting. With over 4 million users worldwide, it’s no wonder this is the world’s most popular free open source CRM.


 

These are just a taste of the tools you could be using to help make your digital marketing more efficient. We’re all about collaborating and sharing ideas, so if you’ve come across any awesome tools we’d love to hear about them!

 

Need a hand with your digital marketing? Get in touch with Cloud Cartel the digital marketing experts in Perth.

Seo_audit

Why an SEO audit is key to boosting your Google rankings

By | Digital Marketing, SEO

How often do you carry out an SEO audit on your business website – if at all? If you’ve got an SEO strategy in place or you’re engaging in some form of search engine optimisation, then it’s fair to say you should be doing it on a regular basis.

Why?

If you want to improve your organic search rankings (who doesn’t), then an SEO audit will determine how SEO friendly your website is. How do you know what to fix on your site if you don’t even know what’s wrong? Doing an audit will give you insights into the areas of your site that are performing well or, not so well, so you know what to focus on to boost your search presence.

We all know Google, Bing and Yahoo change their search algorithms frequently, so giving your website a regular health check will help you stay on top of this. You’ll pick up things you might be getting penalised on, and therefore impacting your rise up the SERPs.

What does an SEO audit include?

An SEO audit can be split into 4 key areas:

    • Technical analysis
      A technical review ensures your website is working properly (from a backend perspective). This is generally best left to SEO experts with coding experience, or web developers who can identify issues and tinker with your site as required.
    • On-page analysis
      Is your website design and content following SEO best practice? Are your links and meta tags all in check? How quickly does your site load? How fresh is your content? An SEO audit is a great trigger for realising you should update your site content. No one likes eating stale bread, and the same goes for your content – both from a user and Google’s perspective.
    • Off-page analysis
      This involves looking at how popular your site is with others. Who is linking back to you, talking about you, and the level of social engagement are all factors that contribute to your search engine rankings. If you’re seen as trustworthy, engaging and a subject matter expert in your industry, then so will Google.
    • Keyword analysis
      Reviewing your keywords and your competitors will help steer your SEO strategy. If you’re not tweaking and modifying your strategy, you won’t get the results you’re chasing.

SEO audit: In-house or outsource?

So, should you do an SEO audit in house or hand it over to a Perth SEO specialist? Depends on your situation. If you have time, resources and some SEO knowledge up your sleeve, then you could most certainly tackle your own SEO audits. There’s heaps of comprehensive how to guides out there, but the extent of what you do and how well you do it is limited by your own SEO expertise.

 

At the very least we suggest having an SEO specialist complete a thorough technical audit for you once a year to help you stay on track with your SEO goals.

 


 

Need a hand with your SEO strategy or SEO audit? Get in touch with us to see how we can help you boost your search rankings.

enhancing digital marketing

5 top tips to enhance your digital marketing

By | Digital Consulting, Digital Marketing

You’ve got a mobile friendly website, your SEO strategy is coming along, socially you’re present and your paid advertising is gaining momentum. Things are looking pretty good from a digital marketing perspective. But they could always be better.

Our savvy digital consultants are always looking at ways to enhance their clients’ online presence. Here are 5 simple things you could be doing right now to improve and support your digital marketing strategy. And in the words of Woody from Toy Story ‘If you don’t have one – get one!’.

1. Put yourself in the customers’ shoes

It’s all good and well to review your analytics each month – that’s important, but another way you can identify areas of improvement is to take the customer journey yourself.

Pretend you’re visiting your website or social media channel for the first time, and try to find ways that may hinder your overall experience. If you find it too hard to put the customer hat on, get someone else to do it and observe their user experience.

2. Review your landing pages

When you send users to a landing page you better make sure they’re getting what they’re after. Taking the time to tweak your landing pages will improve your conversions rates. Things to consider include checking your page load times, refreshing your content to ensure it is relevant and engaging, reviewing your format or layout and making sure you have clear call to actions.

3. Produce regular content

Creating fresh content in the form of a blog, video content or infographics helps keep you relevant, improves your SEO, boosts your brand awareness and provides a source of shareable content for your social media channels.

4. Check out the competition

It’s always good to take a look at your competitors every once in awhile and see what they’re up to. It provides a benchmark against what you’re doing, and can spur new ideas for your own digital marketing efforts, to give you the competitive edge.

5. Take advantage of social proof

If you have an ecommerce site, then make the most of social proof through customer reviews or what customers capture visually through social media. Consumers trust online reviews when making purchasing decisions, so sharing what others have to say about your products goes a long way. And the beauty of it is it’s content that has already been created for you.

 

Just taking on one or two of these tips will make a difference to growing your online presence. Share some of your tips with us!


Need help with your digital marketing? Cloud Cartel can develop a sound digital marketing strategy for your business, so you can dominate the digital space. Contact us to get started

 

Big challenges for small businesses – how to embrace digital marketing

By | Digital Consulting, Digital Marketing

Most small businesses rely on word of mouth to generate business. Wouldn’t you like to have more control over your leads? Well, you can with an effective digital marketing strategy.

Today, just having a website isn’t enough. You need to have a significant digital footprint if you’re going to make any impact, and stand out from your competition.

Our digital consultants come across this scenario with small businesses all the time. So in direct response, we’ve identified 4 common challenges small businesses face when it comes to digital marketing, and how you can keep moving forward.

What digital marketing activities should I focus on?

It’s not always easy to know where to start and how much you should be investing in digital marketing. Having a clear direction will help dissolve majority of the challenges you might be facing. And this is where a digital marketing strategy comes in handy.

Before you execute anything, you need to identify your marketing goals and define your audience. The channels and tactics that follow will steer you in the right direction to achieving those goals. We can help develop your strategies, and determine the channels and activities that will generate the best ROI with the least amount of effort, based on your available resources (budget and people).

I don’t have the time or the resources

And so we slide into Challenge #2. Let’s face it, if you’re a small business owner you’re busy enough as it is. You could outsource your digital marketing to lessen the burden, embrace it internally and plan ahead as much as you can, or perhaps do a combination of both.

Developing engaging content is time consuming. Be realistic about how much you or your team can take on, their skill sets and create a schedule. For example, if you have an email newsletter consider how frequently you want to target your audience, plan your topics and content with an editorial calendar to loosely guide you, and include deadlines.

How will customers find me?

How do you normally find what you’re looking for online? Improving your search engine rankings through effective SEO will increase your brand awareness and generate more leads. You could also try paid search, build up your listings in directories and grow your audience via social media.

Is what I’m doing even working?

Time is money, and if something isn’t hitting the mark you need to change it up. The beauty of digital marketing is that it’s so measurable, so you can see what is or isn’t working. Your strategy should include analysing the performance of your activities and campaigns within a realistic timeframe, to determine its effectiveness.


With a solid strategy in place, you can quite easily overcome your digital marketing challenges and give your business a competitive edge.

Ready to tackle digital marketing head-on? Get in touch with Cloud Cartel and let’s make it happen.

SEO Fundamentals: 10 things you should be doing right now

By | Digital Marketing, SEO

Who needs SEO? If you’re a small business owner, chances are you might not have given SEO much thought, especially if you’re constantly trying to juggle different aspects of your business. Well, we’re here to say it’s worth paying attention to, if you want your business to thrive online. And who doesn’t these days?

Investing in a long term search engine optimisation (SEO) strategy is a smart way to increase your online presence, and of course boost your organic search rankings, so you can be found by more people looking for products or services you offer.

If you’re someone who knows nothing about SEO, or want to dive in but don’t know where to begin, then here are a few tips to help you get started. If you’re confident enough, you can implement some of these changes yourself straight away, otherwise you may want to seek professional SEO advice.

1. Assigning keywords and phrases

Without focusing on certain keywords, it’ll be hard for people to find you on search engines. What kind of keywords do you want to rank high for? Once you have an idea (we recommend enlisting some help to generate your keywords and phrases), you can apply it your website where search engines are most likely to look.

This includes your:

        • Title tags and Heading (H) tags
        • Meta descriptions
        • URL strings

2. How relevant is your content?

Google loves fresh and more importantly relevant content. There’s no point having content on your site unless it speaks to your target audience. Spend time developing quality content, or get in touch with a professional content writer who can turn your knowledge into interesting content.

Starting a blog is also a great way to generate regular content on your site, and give your audience a reason to come back. Just be sure you have the resources available to keep it from becoming stagnant.

A search engine optimisation (SEO) strategy is a smart way to increase your online presence, and of course boost your organic search rankings.

3. Is your website secure?

A website with HTTPS is a secure website. With online security becoming increasingly important, it makes good business sense to protect the confidentiality of data on your site. And it’s now considered best practice for Google, who is putting its foot down. If you don’t have an SSL certificate, your website will be labelled as ‘not secure’, which in turn will negatively impact your ranking.

4. Check for broken links

Link maintenance sounds like a chore but it’s important to do, and it’s easy to check if you have Google Analytics (which you should because it’s free). If you have broken links on your site, search engines will determine this as an abandoned, old site and it will ultimately effect your ranking.

5. Loading… still loading…

A website that loads quickly not only improves the user experience but it’s also something that Google and other search engines consider when ranking sites. It pays to check how long it takes for your website to load. If it’s longer than a few seconds get in touch with our digital consultants and they’ll sort you out!

6. Image optimisation

All images on your site should have alt tags. It enables screen readers and search engines to know what your image is about, so it’s always good to naturally integrate your keywords into the image titles. It also helps to reformat your images for the web. Use a PNG file format to avoid images with big file sizes, which will impact on your page loading speed.

7. Develop an internal link strategy

A what now? What we’re talking about here is linking to various pages within your site to improve the user experience, but it’s also a clever SEO tactic. Ask us why and we’ll happily explain it to you.

8. Set up a Google My Business profile

Setting up your own profile with your business details will help you appear in local Perth search results. It’s free and doesn’t take long to do.

9. Get social

Sharing your content on social media is a great way to build your online presence, so if you’re not in the social media space yet – get on with it. You need to be practical with how much you can manage, and it pays to have a social media strategy behind you, so you’re not just jumping all in. Being social increases the chances of gaining backlinks to your website, which is a huge factor for achieving that first page ranking on Google.

10. Mobile Friendly

Having a mobile friendly website goes without saying. More and more people are using mobile over desktop as their preferred browser device, and so it’s no surprise Google focuses heavily on mobile optimisation.


Final thoughts

We won’t lie, SEO takes time and you need to be dedicated to see it through to realise the benefit of it. And we’ve only just skimmed the surface. Unless you have the resources for an in-house SEO expert, we always recommend outsourcing your SEO so that you can set and forget, knowing it’s all happening in the background without you even having to lift a finger.

If this sounds like a goer to you, give the crew at Cloud Cartel a hola and see how SEO can help your business soar.

 

digital strategy

Why you need a mobile first digital strategy

By | Digital Consulting, Digital Marketing

Go mobile or go bust. Are we overplaying it here? It may sound a tad dramatic, but the reality is that if your digital strategy isn’t focusing on the mobile user experience, you’re losing out.

We’ve seen the progression of daily mobile usage taking over desktop usage. Today, more than half of all Google searches are carried out via a mobile device. And with more and more people using mobile to search, browse, buy and engage online, the mobile experience can’t be overlooked anymore.

Think about how often you use your smartphone on a daily basis and how frustrated you get if the site isn’t mobile friendly. Thankfully most sites these days are responsive (and if it isn’t mobile friendly it could effect your search rankings), but it’s really just the start.

What is a mobile first strategy?

When our digital consultants talk about mobile first, we focus primarily on the mobile user’s needs and their experience before desktop. We do this by designing, developing and marketing for the smallest screen and then scaling it up.

When you look at a desktop site, there are always certain features that can’t be applied or rendered the same way on a mobile platform. With a mobile first strategy, we take into consideration the limitations of small screens and design a site that works within those parameters. Therefore avoiding having to overcome issues that sometimes arise when scaling down from a desktop design.

Your mobile site ultimately becomes more user focused, because it forces you to prioritise what is most important for the user from a content perspective. Google’s notion around micro moments can directly be applied as a thought process to developing a mobile first site.

3 key benefits of mobile first websites

  • Enhanced user experience

When designing a mobile site you look at what really matters and strip away unnecessary information, keep menus short and get straight to the point. Basically you’re making it easier for the user to browse and find what they need on your site. When this clean approach is applied to desktop sites, it already improves the user experience (UX) and user interface (UI).

  • Made for all platforms

A properly designed mobile site translates to a great site across all devices. Anything you design for a mobile site will essentially work for a desktop site, so the approach can then be applied and enhanced for larger screen sizes, if required. Just as responsive sites adapt to the size of your device, a mobile first design works in much the same way on larger screen sizes.

  • Improved SEO

A mobile first site ensures your content is relevant as space is at a premium. Information is also more manageable because it is designed with mobile readability in mind. This means short paragraphs and easy to read content. All the things that search engines love, which can favour your organic search rankings.

For more insights on how our digital consulting services can help your business shift to a mobile first approach get in touch with Cloud Cartel.