Category

Digital Marketing

When Will my Website Rank #1 on Google?

By | SEO, Digital Marketing

Have you been told before by shady search companies or SEO specialists that they can guarantee you a top Google ranking for your website in just 7 days? Of course, it’s what we’d all love to believe, but the reality is it’s not going to happen overnight.

So how long does it really take to get your website a page 1 search ranking?

The truth is there isn’t a one size fits all answer. There are many different factors that come into play which can affect your position on the SERPs. To give you a better idea, research conducted by ahrefs has shown that around 95% of new pages published don’t get into the top 10 within a year. For those that do, it tends to take around 2 to 6 months.

How do the 5% get there? With a solid, ethical SEO strategy, backed by SEO specialists that continually monitor your site’s performance and optimise for the best possible outcome.

One of the key factors that helps improve your search ranking is through link building. It’s a process that takes time (hence why you won’t achieve an instant #1 result) but is extremely effective when done correctly. Neil Patel sums up link building really nicely.

So you now know it’s going to take at least a few months to gain any real traction for your site ranking, but that’s no reason to throw in the towel. Like the saying goes ‘good things come to those who wait’.

We’ve previously covered off our top Google SEO ranking factors, but here are a few insights that can help move your SEO efforts along in the right direction:

It all starts with proper keyword research

Creating content around the right keywords is crucial if you want to achieve the best results. Knowing which keywords to focus on will help determine the kind of content you need to create, in order to rank highly and drive traffic to your site.

Produce fresh content regularly

Google prioritises their ranking for new content and take into consideration a number of factors such as the length of content, timeliness of content and whether the content is original. Let’s take blog posts for example. Generally the longer the post the more credible the site will be. Anything more than 300 words is considered a good start, but the key is maintaining quality.\

Don’t stop your link building

If your SEO specialist has carried out your initial link building campaign, keep it going. In Google’s eyes it will mean you’re still relevant. Having quality back links on a regular basis will help maintain and continue to improve your position on the SERPs.

Whilst it may seem like a lot of effort to get started, having a long term SEO strategy in place will ensure your site benefits being at the top for years to come.

Ready to kickstart your rise up the Google ranks? Cloud Cartel’s SEO specialists will give it to you straight. Give our team a hola today.

 

Digital Marketing

The Basics of Measuring Your Digital Marketing Success

By | Digital Marketing

You’re spending so much time, effort and resources in executing your digital marketing strategy, but are you keeping tabs on how well you’re performing?

Unlike traditional forms of marketing and advertising, there’s no need to predict your success. Digital marketing provides you with endless valuable metrics to measure the performance of your campaigns and presence online.

Where to begin though? This is where Google Analytics becomes your best friend! Different metrics will provide you with different insights, but generally speaking they will fall into 3 categories – traffic, conversions and revenue.

Here are 5 basic metrics worth measuring that are relevant to most digital marketing strategies. As your marketing evolves and your hunger for results grows, you can delve into the myriad of metrics available to you.

 

Total site visits

At the bare minimum you should be reviewing visits to your website. And if you’re not, aren’t you the least bit curious? Your total site visits provide you with a basic level understanding of how effective your campaigns are at driving traffic to your site. Based on your activities, if you track your visits month by month you should be able to get a sense of what is working and what is not. Take your analysis a step further and review your visits based on channel specific traffic.

Bounce rate

This refers to the number of users who visit your site and leave straight away without as much as a click on a link. This is particularly important if you run an e-commerce site, where bounce rates are mostly associated with cart abandonment. If a high percentage of visitors aren’t sticking around long enough to engage with you on your site, then it’s a sure sign you need to review things.

Total conversions

Conversions can be seen as actions performed on your site such as filling out a form, making a purchase, downloading content or subscribing to a mailing list. This is one of the ways you can measure how profitable your marketing efforts are. If your conversion rates are low, then you should sound the alarm bells and start testing for improvements. You can easily set up conversion tracking in Google Analytics if your site doesn’t automatically measure this for you.

Cost per conversion

How much are your leads costing you? This is important if you engage in paid advertising, because it helps you manage your budget based on the performance of your ads.

Return on investment (ROI)

The ultimate measure of how well your digital marketing is performing. Are your activities proving profitable and delivering results to your bottom line? This brings into play a few other metrics such as comparing your cost per lead against your lead to close ratio verses your average customer value. A positive ROI means things are looking good, whereas a negative ROI is just that, and clearly means some changes need to be made. Sound confusing? Don’t worry we’re here to help if you need it!


We’ve only just scratched the surface on digital marketing metrics here, but if you’re not measuring any of your activities at the moment, then this is a great base to get started.

Not sure how to measure your digital marketing efforts? Get in touch with Cloud Cartel – Perth’s digital marketing experts.

 

SEO Top 10 Tips

Cloud Cartel’s Top 10: Google SEO ranking factors

By | Digital Marketing, SEO

Did you know Google unofficially has over 200 SEO ranking factors built into their algorithm? So, when it comes to optimising your site – where on earth do you begin?

We all want our business to achieve that page 1 position on search engines, but it doesn’t come easy, especially when you’ve got a lot of different factors coming into play. We’re not going to delve into the science of how search engines work, but it is good to get your head around it if you’re new to SEO.

Not all of Google’s ranking factors hold the same kind of weighting. Which is great, because it means even just focusing on the most important factors initially, will do wonders to maximise your SEO efforts.

SEO experts ponder search ranking factors all the time, because as we know it Google’s algorithms are constantly changing and your SEO strategy needs to keep up too.

So what’s relevant right now? Our SEO experts in Perth have compiled their top 10 list of ranking factors any SEO beginner should focus on, to get their business ranking higher on Google.

1. Mobile friendly sites

No surprise here, we talk about this all the time. Having a mobile responsive site is an absolute necessity these days, as the number of people browsing on mobile devices continues to rise.

Google prioritises this by pulling its results from mobile-optimised sites first, rather than sites geared to desktop computers. You can test how mobile friendly your site is using Google’s mobile testing tool.

2. Quality content reigns

Content for now, is still king. The combination of producing original content, at a length that ensures the content remains valuable is a sure winner that Google will love you. But what does optimising content for SEO mean?

Google still relies on keywords to understand what your content is about, but it’s how you use them that matters. The trick is to keep your content fresh while naturally integrating your keywords and not over doing it. Duplicating content and going nuts with your keywords is only going to harm your ranking, so it’s very much a balancing act.

3. The need for super quick page speed

How fast does your site load? Users jumping on your site want answers to something and they want it fast. This has always been a pretty important factor in Google’s eyes, but now the search engine is also measuring this against mobile sites with a new algorithm dubbed the ‘Speed Update’. Put simply if your site is dragging to load on mobile, you’re going to find it hard to rank high on the SERPs.

4. Schema markup

Schema what now? Schema markup is code you place on your site to make it easier for search engines to interpret your content. If you’re a small business this is especially important for local SEO, as it helps Google understand where your business is located.

5. Power to the domain

A high Domain Authority indicates your website contains quality information and that you’re a credible source of insights. Domain Authority (DA) is a metric made up of factors such as domain age and keyword relevance. It rates websites on a scale of 1 to 100. The higher the score, the higher the ranking, which is likely to result in more traffic for you.

But how do you achieve a high DA? If you’re actively engaging in SEO you’re probably already onto this, regardless here are some tips to help you increase your Domain Authority.

6. Quality backlinks

Google keeps score of what sites have quality backlinks. When a trustworthy website links back to you, it makes your site appear valuable and positions you as an online authority figure. Once you start receiving a steady flow of a backlinks, you’ll notice your Domain Authority improve not to mention your rankings too.

7. Social signals

What’s one way Google knows you’re producing valuable content? If it’s being shared of course. People power through social media we like to call it. Anything from likes, tweets, pins and general shares will positively influence your ranking – so get social!

8. User experience (UX)

Ensuring your website is functional and provides a positive user experience is high on the list of SEO ranking factors. A site that’s difficult to use or navigate can impact your rankings indirectly through the time spent on your site, number of pages viewed, the bounce rate and so on.

9. Technical SEO

This loosely covers many factors, but carrying out basic on page SEO are tactics any SEO friendly website should be implementing. You just can’t ignore it. Things like optimising your title tags, header tags, meta descriptions and images, making sure you have a proper sitemap… the list goes on!

10. Secured sites

Google has considered security a top priority since 2014. Maintaining data security on your website is important to prevent data breaches from hackers accessing users’ personal information that you may collect. A secured site will be encrypted with an SSL certificate and identified with ‘https’ in the URL.

Because Google wants users to be better protected, they now label sites that aren’t https encrypted as ‘unsecured’. Having an unsecured site does look bad for business, but it’s actually not the absolute deal breaker for SEO. It is however best practice to have a secured site, which is why we’ve rounded it off in our Top 10.

Around 75% of people using search engines don’t click or tap past the first page of results. Crazy huh! So it just goes to show why you should stay on top of your SEO game.

 


 

Need a hand reviewing search ranking factors against your business website? Contact the SEO experts in Perth at Cloud Cartel.

 

Why your small business website needs a blog

By | Digital Marketing

Can’t justify spending the time to have a blog on your website? We get it, it’s time consuming, writing might not be your forte and you wonder if anyone is even going to read it? What you see as roadblocks are actually opportunities, and after reading this we’re almost certain you’ll want to start blogging for your business.

While it may seem like more work than it’s worth, maintaining a blog can help your business grow online and make the initial effort all worthwhile. In fact, close to 70% of businesses that blog get more qualified leads. If that’s not enough of a reason to start here are 5 more!

 

Blogging drives traffic

A well executed blog will generate more traffic to your site. And the more often you publish content, the more traffic you’re likely to get over time. So, how to do it right – that’s a whole article in itself but the key takeaways are:

  • Know your audience and target the content to their needs. You should be strategic with what you’re writing, because if your audience isn’t interested, then who are you writing for?
  • Make your content easy to read using headings, bullets and lists to break it all up.
  • Create evergreen content – content that has no expiry date and can be relevant for years (this also helps with your SEO).
  • Promote it! Your social media networks are a great source of traffic, so spend the time cultivating your social spaces and sharing your awesome content.

With all the traffic you start driving to your site via your blog, you’ll be able to cut down on your paid advertising spend. Time well spent wouldn’t you agree?

Having a blog is great for SEO

Just another way you’ll drive traffic to your site! When you think SEO, many of you will concentrate your efforts on the technical onpage optimisation, such as your URLs, title tags, metadata and so on. Having fresh and relevant content on your site is just as important. The more regularly you update your site, the more Google will praise you and enhance your organic search visibility. So what better way to update your site regularly than via a blog?

Blogging feeds your social media funnel

As part of your digital marketing mix it’s crucial to have some element of social media sprinkled in it. Whether you manage multiple social media accounts or just one, the benefits of cross promoting a blog via these channels are the same. Your blog is a fantastic source for creating social media content, and it’s also a mechanism for driving traffic back to your site without having to try too hard. Plus, if your blog content is evergreen you can also tweak your messages are reuse it again later on.

Blogging humanises your brand

We say it all the time over here like it’s a mantra – people do business with people, and one way to bring out your brand’s personality is through blogging. It’s a great way to connect with customers on a more personal level, and show them you are only human too. Some ways to leverage content on your blog includes sharing announcements, go behind the scenes of your business, showcase new products, discuss current trends and share your opinions on topics related to your industry.

Blogging boosts your industry credibility

Sharing your opinions and knowledge on a company blog also increases your credibility. Blogs that are well written with articles published regularly demonstrate to the world you’re a credible source of information, you know what you’re talking about, you’re all over what’s new and what’s relevant in your industry. So naturally, you become a ‘go to’ source for all things XYZ.


 

The key to maintaining a regular flow of content on your blog is being organised. Determine how much time you are prepared to invest (or if you have no time consider outsourcing your blogging) and how often you want to post? Then curate your topics, plan out your calendar and get writing!

With all that said, think it’s time you considered a blog for your site?

Want to start a blog on your business website? Give our team a hola to see how we can design your blog, curate and create engaging content, and ultimately help you grow your business online.

 

Digital Marketing - Part 1

Part 1: How to increase website traffic & get users to stay

By | Digital Marketing

Launching your business online is easy peasy these days, but unless your brand is an overnight success, the website traffic isn’t going to just appear, so you need to take a proactive approach.

Having a solid digital marketing strategy in place will provide direction to generating quality traffic and potential leads to your site. Here are 5 key ways that any business should be considering, to actively boost visits.

Paid search & display advertising

If you want to get front and center of potential prospects quickly, then paid search or display advertising is a great way to drive visitors to your site. The AdWords game can be tricky to master, so if you’re a newbie to online advertising or simply lack time, we suggest outsourcing your campaigns in the interim. Depending on the goals you set, you’ll achieve different results, so it’s important to establish these from the get go. The key to a successful paid strategy is to keep adapting and tweaking your campaigns to suit your goals.

Social media marketing

If your business isn’t involved in some form of social media then stop avoiding it. It’s great for building brand awareness, provides another avenue for you to communicate with consumers and customers, allows you to promote your content and of course attract visitors to your site.

We hear from a lot of our clients that they don’t have time to bother with social media. Invest the time, and you’ll reap the benefits in more ways than one. And if you need a hand developing your social media strategy we can help! We suggest starting small and only focusing on the channels that best suits your business model. Combine this with a bit of social media advertising and you can expect to see a spike in visits to your site.

Blogging

Maintaining a regular blog on your website is a powerful content marketing tool for a number of reasons. If the content you’re producing is engaging and relevant to users, it gives them a reason to visit your site and come back again and again. Blogging assists your content marketing efforts through the creation of shareable content, which you can promote via your social media channels. Producing regular high quality content also helps with your SEO, because we all know Google loves websites with quality content. Convinced yet?

Search engine optimisation

The better your search ranking the more likely you will be found by users searching for the kind of products/ services you offer. While you won’t see results instantly, implementing an SEO strategy will benefit you in the long run, and could prove to be the most effective means of boosting your website traffic and leads.

Email marketing

Although it’s now one of the more traditional forms of digital marketing, email marketing can still be highly effective at driving customers to your site, so don’t neglect the power of email! The key to sending email blasts or newsletters is to be consistent with how often and how many emails you send. Don’t bombard your subscribers with useless content. Make sure it provides value to them, otherwise you may end up driving them away instead.

Incorporating all or just some of these tactics into your digital marketing strategy will largely depend on time and resources. Pick the areas you want to focus your efforts on first, and then set out a plan of attack for when you’re ready to expand your digital marketing.


Stay tuned for Part 2 – how to keep those users on your site longer!

Need some help getting your digital marketing strategy into gear? Let’s talk about it!

 

SEO Fundamental mistakes

SEO Fundamentals: 5 slip-ups that could be harming your search ranking

By | Digital Marketing, SEO

It seems like search engine algorithms are changing as often as we change our underpants – ok maybe not that frequently, but it’s definitely hard to keep up with wouldn’t you agree?

Having an SEO expert in your corner is great for this, as it means you’ve always got one foot forward when it comes to SEO best practice. If you’re managing your own SEO strategy though, the key principles haven’t changed that much. But, it’s always worth reviewing whether you’ve been making any blunders on your website, which could be impacting your search ranking.

To ensure you stay in Google’s good books, here are 5 common on-page SEO mistakes for you to cross check against your website, so you don’t fall into the SEO penalty trap.

Keyword stuffing

If you’ve been in the game long enough you’ll know this is an old school SEO tactic! Once upon a time it was acceptable to throw in as many of your target keywords into your website content to help boost your rankings. But these days it’s considered a spammy act. Don’t think you can fool the search engines because it will only hurt your performance.

Instead of writing for the bots you should naturally integrate your target keywords into your content to ensure you’re providing a positive user experience. Google, for example, uses Latent Sematic Indexing (LSL), which can recognise the topic of your content without the need to stuff keywords everywhere.

Duplicating content

Be careful when it comes to repeating content across your site. Duplicating content in multiple places – be it different pages within your site, different sites or sub domains is not considered best practice.

For example, if you’re talking about a product on your home page and then you have a separate product page on your site, make sure you don’t use the copy verbatim, rather paraphrase what you’re trying to say so it doesn’t all sound the same.

And we don’t even need to mention ripping off someone else’s content as your own.

Keyword cannibalisation

This refers to targeting the same keywords across multiple pages on your site. Doing this can impact how well a particular page will perform. Ensuring you have clear site architecture in place will help to establish specific target keywords, for each of the pages on your site that you intend to optimise.

Focusing on quantity not quality

This is one mistake our SEO experts see all too often. The correct phrase is quality over quantity right? Creating volumes of copy on your site for the sake of it, isn’t going to make a huge difference to your rankings if its not quality content.

Yes search engines favour fresh, regular content being produced on your site, but it should be created with user intent and a purpose. Make sure your target keywords and associated keywords align with your content by naturally integrating them into your H2 tags and body content.

Optimising keywords for the wrong content

So you have the perfect keyword to target but how relevant is it to the content on your site? You may think creating content around the keyword is going to result in SEO success, but if it doesn’t seem like the right fit, search engines will pick up on this. So the best scenario is to always keep relevancy and search intent in mind when optimising keywords for content.

Get on top of these and with any luck you should start to see some improvements to your search rankings. Continuous optimisation is key and a sound SEO strategy will help you stay on track of your SEO goals.

 


 

Get your website found on Google with an effective SEO strategy developed by yours truly. Talk to us to make it happen.

SEO Fundamentals

SEO Fundamentals: Writing quality content to boost your search rankings

By | Digital Marketing, SEO

When it comes to SEO, content is everything. Creating content that’s optimised for search engines can significantly help boost your search ranking, but only if it’s quality content.

What do we mean by quality?

Content quality is one of the top ranking factors in Google. The content you produce should provide relevance and be of value to the user, enhancing their overall experience.

You can’t pull the wool over search engine algorithms. They can identify whether the content you’re creating is to blatantly improve your position on the SERPs. The good old tactics of keyword stuffing – once an effective method to rank highly, will these days negatively impact your website’s rise up the ranks

So what is the right approach for SEO? We asked our expert SEO writers to share their top tips for creating quality SEO website content.

  1. Focus on people not search engines

Understand your audience and what’s important to them and the search engines will follow. There’s no point creating content if it’s not going to be meaningful and appeal to the interests of the user. Integrating your keywords naturally is key to getting your SEO content right. Concentrate on the value you’re providing, not the word count.

Write clearly and succinctly – it’s what all good writers do. If you have a blog on your website, use it to show you’re an expert in your industry, a go-to source for information. Mix up your topics and don’t always focus on content that directly relates to your products or services.

You can also optimise your keyword targeting by utilising Google’s semantic search in your content. This refers to the ‘related search’ results that can be found at the bottom of a Google search results page.

  1. Write compelling headlines

We call it ‘click worthy’ headlines but it’s much more than that. A headline needs to grab attention, be clear and relevant, not be too long and make use of your primary keywords where possible.

In addition, you should also make sure your meta descriptions will draw interest and elaborate on the topic of your blog article or webpage copy. Never underestimate the power of your headline and meta description as these are what show up on the search results.

  1. Weave in SEO keywords with caution

The #1 rule here is: Use keywords sparingly and with meaning. Keywords are still essential so let’s not disregard them completely, but pay attention to how you use them and how they fit into your overall SEO strategy.

Are the keywords relevant to the topic? Keywords should flow naturally as you write from beginning to end, and by doing so search engine spiders will be able to pick up what your content is about. Spam your page and you run the risk of being penalised for your not-so best practice SEO efforts.

Aside from your headline and meta description, you should also utilise keyword-rich phrases in your first sentence or paragraph, sub headings, image file names and alt text, within links to related content, and if it’s for a blog take advantage of blog tags in your posts.

  1. Create a sound content structure

We’re all skim readers at the best of times when we read anything online, so make sure the format of your content reflects this. What you have to say may be great, but the reader could lose interest if your content isn’t set out with readability in mind.

Keep readers engaged by making use of short sentences and paragraphs, break up content into sub headings or bullet points, and from a back end perspective remember to use proper H tags.

  1. Promote natural link building

Engaging content will encourage sharability and link building is still considered important for SEO. Linking to your own articles or website within your content means you’ll have a trace back to your website if your content is used by another site.

Use embedding codes on your video content and infographics to make it easier to share your content. In doing so it also provides a link back to the source – you!

Including page links – be it your own or other sources, demonstrates to Google that you’re in the know, you value the content that others create and you make it accessible for others.

 

 

Put simply – produce quality content and Google will love you for it. By using these tips and following basic SEO rules, you’ll be on the right content path to boosting your search ranking.


Want to see how developing quality SEO content can help improve your search results? Get in touch with the Perth SEO experts at Cloud Cartel.

 

Top 10 digital marketing tools

10 Free Digital Marketing Tools You Need to Try

By | Digital Marketing

Work smarter not harder. That’s one of our mottos at Cloud Cartel. And we’re all for helping our clients do the same, by streamlining their day-to-day digital marketing so they can dedicate more time to the bigger picture.

Keeping on top of your regular digital marketing activities can put a strain on your resources and quickly chew up valuable time. If you find yourself in this scenario, there are ways you can simplify and speed up your daily processes

From sourcing images and creating video content, to monitoring your social media, analysing the performance of your website and more – we’ve captured it all here with our top 10 digital marketing tools. And the best thing is, they’re all free to use.

Pixabay

If you don’t have an extensive image library or budget for stock imagery, then the next best thing is Pixabay. Here you can scour through over 1.4 million royalty free images and video, which you can use for your own digital marketing. How is this possible? The images are classified as public domain and are released under the Creative Commons license, which means they are free of copyright. Attribution isn’t required, but the community of creatives who submit their images for your use appreciates it.

Landscape by Sprout Social

Need to constantly resize images for your social media channels? This handy tool takes away the time you would normally spend optimising images across all your platforms. All you need to do is upload a single image, choose your platform/s and the sizes for each post type, then it automatically crops all the variations you need in one hit. You’ve just saved yourself a heck of time here!

Landscape currently formats images for Facebook, Instagram, LinkedIn, Twitter, Google+, Pinterest and YouTube. But if you’re using other platforms, you can select the custom field and enter the specific dimensions you’re after.

Canva

Let us firstly say this nifty program will never replace the creative genius of a graphic designer, but what Canva does offer is the flexibility and ease of creating simple designs on the fly when you don’t have the resources available. From social media graphics to presentations, you can use the drag and drop editor to create layouts from thousands of templates. The free version provides 1GB of storage use for up to 10 people, and you can also set your colour palettes specific to your brand. Depending on your needs, you can upgrade to a paid plan with unlimited storage including loads more features and inclusions.

Powtoon

These days, creating video content has never been easier. With Powtoon, you don’t need video editing experience to create your own marketing videos. This software has ready to use templates, which u can customise to create simple and professional animations to tell your story and engage your audience.

The free plan gives you 100MB of storage, SD resolution and access to free content. The only downside to the free version is it displays Powtoon branding within your video. If you’re looking to regularly produce videos, we would suggest investing in a paid plan, which offers higher resolution, larger storage options and commercial rights to your video.

Headline Analyser

The headlines you use for your web content, blog or articles is the first thing users see, so they need to grab attention if you’re going to get any look-in. If you have trouble nailing your headlines, then Headline Analyser is your go to source. It determines how effective your headline is by scoring the quality against traffic, shares and SEO value and looks at overall readability to give you an idea if you’re on the right track.

Fatrank

Want to know how well your website is performing in Google against your keyword search terms? This Chrome extension does exactly that, so you don’t have to scroll through the SERPs to find how your website stacks up.

Buffer

If you need a streamlined process to manage your social media marketing, Buffer offers a free service for up to 3 of your social media accounts across one user friendly dashboard. You can create and schedule posts in advance, share content as you discover it via the mobile app and track your performance.

As with all free plans, you’re limited to what features are available. Buffer does offer varying monthly plans depending on the number of social accounts you manage, which includes more advanced analytics and features.

Talkwalker Alerts

Who’s talking about you and where? Talkwalker Alerts monitors the web for mentions of your brand or keyword and delivers it straight to your inbox. Unlike Google Alerts, it also covers Twitter and allows you to customise which results you want to see. So, if you only want to know what people are saying about you in forums you can filter options to only receive these results.

Mixpanel

Discover how users are interacting with your website and app through actionable insights. With Mindpanel, you can better understand users’ journeys by analysing their interactions and level of engagement, based on their actions not page views, which is a key difference to similar platforms.

Suite CRM

Suite CRM is an open source CRM that helps you become more customer focused. Here you can manage your workflow and sales leads, detect new opportunities, improve your marketing and automation, and provide the best customer service, all while gaining valuable insights through real time reporting. With over 4 million users worldwide, it’s no wonder this is the world’s most popular free open source CRM.


 

These are just a taste of the tools you could be using to help make your digital marketing more efficient. We’re all about collaborating and sharing ideas, so if you’ve come across any awesome tools we’d love to hear about them!

 

Need a hand with your digital marketing? Get in touch with Cloud Cartel the digital marketing experts in Perth.

Seo_audit

Why an SEO audit is key to boosting your Google rankings

By | Digital Marketing, SEO

How often do you carry out an SEO audit on your business website – if at all? If you’ve got an SEO strategy in place or you’re engaging in some form of search engine optimisation, then it’s fair to say you should be doing it on a regular basis.

Why?

If you want to improve your organic search rankings (who doesn’t), then an SEO audit will determine how SEO friendly your website is. How do you know what to fix on your site if you don’t even know what’s wrong? Doing an audit will give you insights into the areas of your site that are performing well or, not so well, so you know what to focus on to boost your search presence.

We all know Google, Bing and Yahoo change their search algorithms frequently, so giving your website a regular health check will help you stay on top of this. You’ll pick up things you might be getting penalised on, and therefore impacting your rise up the SERPs.

What does an SEO audit include?

An SEO audit can be split into 4 key areas:

    • Technical analysis
      A technical review ensures your website is working properly (from a backend perspective). This is generally best left to SEO experts with coding experience, or web developers who can identify issues and tinker with your site as required.
    • On-page analysis
      Is your website design and content following SEO best practice? Are your links and meta tags all in check? How quickly does your site load? How fresh is your content? An SEO audit is a great trigger for realising you should update your site content. No one likes eating stale bread, and the same goes for your content – both from a user and Google’s perspective.
    • Off-page analysis
      This involves looking at how popular your site is with others. Who is linking back to you, talking about you, and the level of social engagement are all factors that contribute to your search engine rankings. If you’re seen as trustworthy, engaging and a subject matter expert in your industry, then so will Google.
    • Keyword analysis
      Reviewing your keywords and your competitors will help steer your SEO strategy. If you’re not tweaking and modifying your strategy, you won’t get the results you’re chasing.

SEO audit: In-house or outsource?

So, should you do an SEO audit in house or hand it over to a Perth SEO specialist? Depends on your situation. If you have time, resources and some SEO knowledge up your sleeve, then you could most certainly tackle your own SEO audits. There’s heaps of comprehensive how to guides out there, but the extent of what you do and how well you do it is limited by your own SEO expertise.

 

At the very least we suggest having an SEO specialist complete a thorough technical audit for you once a year to help you stay on track with your SEO goals.

 


 

Need a hand with your SEO strategy or SEO audit? Get in touch with us to see how we can help you boost your search rankings.

enhancing digital marketing

5 top tips to enhance your digital marketing

By | Digital Consulting, Digital Marketing

You’ve got a mobile friendly website, your SEO strategy is coming along, socially you’re present and your paid advertising is gaining momentum. Things are looking pretty good from a digital marketing perspective. But they could always be better.

Our savvy digital consultants are always looking at ways to enhance their clients’ online presence. Here are 5 simple things you could be doing right now to improve and support your digital marketing strategy. And in the words of Woody from Toy Story ‘If you don’t have one – get one!’.

1. Put yourself in the customers’ shoes

It’s all good and well to review your analytics each month – that’s important, but another way you can identify areas of improvement is to take the customer journey yourself.

Pretend you’re visiting your website or social media channel for the first time, and try to find ways that may hinder your overall experience. If you find it too hard to put the customer hat on, get someone else to do it and observe their user experience.

2. Review your landing pages

When you send users to a landing page you better make sure they’re getting what they’re after. Taking the time to tweak your landing pages will improve your conversions rates. Things to consider include checking your page load times, refreshing your content to ensure it is relevant and engaging, reviewing your format or layout and making sure you have clear call to actions.

3. Produce regular content

Creating fresh content in the form of a blog, video content or infographics helps keep you relevant, improves your SEO, boosts your brand awareness and provides a source of shareable content for your social media channels.

4. Check out the competition

It’s always good to take a look at your competitors every once in awhile and see what they’re up to. It provides a benchmark against what you’re doing, and can spur new ideas for your own digital marketing efforts, to give you the competitive edge.

5. Take advantage of social proof

If you have an ecommerce site, then make the most of social proof through customer reviews or what customers capture visually through social media. Consumers trust online reviews when making purchasing decisions, so sharing what others have to say about your products goes a long way. And the beauty of it is it’s content that has already been created for you.

 

Just taking on one or two of these tips will make a difference to growing your online presence. Share some of your tips with us!


Need help with your digital marketing? Cloud Cartel can develop a sound digital marketing strategy for your business, so you can dominate the digital space. Contact us to get started