Digital Marketing

The Basics of Measuring Your Digital Marketing Success

You’re spending so much time, effort and resources in executing your digital marketing strategy, but are you keeping tabs on how well you’re performing? Unlike traditional forms of marketing and advertising, there’s no need to predict your success. Digital marketing provides you with endless valuable metrics to measure the performance of your campaigns and presence …

Cloud Cartel’s Top 10: Google SEO ranking factors

Did you know Google unofficially has over 200 SEO ranking factors built into their algorithm? So, when it comes to optimising your site – where on earth do you begin? We all want our business to achieve that page 1 position on search engines, but it doesn’t come easy, especially when you’ve got a lot …

Part 2: Bringing home the bacon – how to attract quality website traffic

Was it something you said? Or perhaps the way you look? You think your website design hits all the right spots because you’re now clearly getting the traffic, but why aren’t your visitors hanging around? We’re an impatient bunch when it comes to consuming online content, and if you’re not making a quick impression when …

Part 1: How to increase website traffic & get users to stay

Launching your business online is easy peasy these days, but unless your brand is an overnight success, the website traffic isn’t going to just appear, so you need to take a proactive approach. Having a solid digital marketing strategy in place will provide direction to generating quality traffic and potential leads to your site. Here …

SEO Fundamentals: 5 slip-ups that could be harming your search ranking

It seems like search engine algorithms are changing as often as we change our underpants – ok maybe not that frequently, but it’s definitely hard to keep up with wouldn’t you agree? Having an SEO expert in your corner is great for this, as it means you’ve always got one foot forward when it comes …

SEO Fundamentals: Writing quality content to boost your search rankings

When it comes to SEO, content is everything. Creating content that’s optimised for search engines can significantly help boost your search ranking, but only if it’s quality content. What do we mean by quality? Content quality is one of the top ranking factors in Google. The content you produce should provide relevance and be of …

10 Free Digital Marketing Tools You Need to Try

Work smarter not harder. That’s one of our mottos at Cloud Cartel. And we’re all for helping our clients do the same, by streamlining their day-to-day digital marketing so they can dedicate more time to the bigger picture. Keeping on top of your regular digital marketing activities can put a strain on your resources and …