SEO vs SEM vs PPC – The Bedrocks of Digital Marketing
In the 21st century, the success of a firm depends on its ability to market its products and services online. But the digital marketing landscape is by no means simple. There are all kinds of concepts that companies, both new and old, must learn if they want to have success. As with anything, it’s best […]
How to Make your PPC & SEO Campaigns Work Together
PPC (or pay-per-click) and SEO are often characterised as two mutually exclusive digital marketing strategies. Businesses either use PPC, or they use SEO: they don’t use both. But, with a little thought, it’s easy to see that SEO and PPC can work together, boosting the overall effectiveness of your marketing budget. Both SEO and PPC […]
The Fundamentals of Search Engine Optimisation
If you want your business website to be a success, ranking well on Google is paramount. By now, you’ll probably know that SEO (search engine optimisation) is the key to getting it right. The real struggle, however, comes from understanding the finer details. Let’s take a closer look at the fundamental features that can be […]
How your Social Media can Improve your SEO
In the world of digital marketing, achieving a strong ranking on Google is one of the most important challenges of all. Search engine optimisation, otherwise known as SEO, is the key ingredient in the recipe for success. While there are many ways to increase your SEO ranking, a strong social media game could be the […]
10 Effective Ways to Keep Shoppers from Abandoning your Cart
So close, yet so far. It’s the conversion that slipped through the shopping cart. Despite the popularity of online shopping, customers abandon their shopping carts all the time. If you run an ecommerce site you would know this all too well. Good news is, there are simple ways you can improve the shopping experience to […]
Why a 404 page shouldn’t spell ‘dead end’ for your website visitors
In an ideal digital world, visitors to your website would find what they want straight away with ease and not encounter any errors. The reality is, no matter how spick and span your website is, it will come across issues from time to time. And when this happens, you’ll want to make sure you have […]
5 tips to increase average spend time on your website
How much do users love your website? You probably monitor the number of visits you get on a regular basis, but do you check how long they’re sticking around for? Visits don’t mean much if you don’t get the desired action you’re after, which is why you need to do everything you can to make […]
When Will my Website Rank #1 on Google?
Have you been told before by shady search companies or SEO specialists that they can guarantee you a top Google ranking for your website in just 7 days? Of course, it’s what we’d all love to believe, but the reality is it’s not going to happen overnight. So how long does it really take to […]
The Basics of Measuring Your Digital Marketing Success
You’re spending so much time, effort and resources in executing your digital marketing strategy, but are you keeping tabs on how well you’re performing? Unlike traditional forms of marketing and advertising, there’s no need to predict your success. Digital marketing provides you with endless valuable metrics to measure the performance of your campaigns and presence […]
Cloud Cartel’s Top 10: Google SEO ranking factors
Did you know Google unofficially has over 200 SEO ranking factors built into their algorithm? So, when it comes to optimising your site – where on earth do you begin? We all want our business to achieve that page 1 position on search engines, but it doesn’t come easy, especially when you’ve got a lot […]
