In a digital marketing plan, it’s so important to figure out different ways to engage with customers and become more visible online. You should be continuously honing and streamlining your marketing plan to get better results. You should never have the same plan for more than a few months at a time, as things change very quickly.

Things in the digital marketing industry evolve fast, so your strategies must evolve with it if you’re going to stay ahead of your competitors. Below, we have some new strategies that you should consider utilising in your digital marketing plan. Take a look and see what you can do this year to get better results:

Create Targeted Content

Content will always be king, and creating targeted content will ensure you’re reaching the people who are actually looking at your pages. You should put a lot more emphasis on quality, and make sure you target the age groups, industries, interests, and demographics of the people you want to attract. Posting lots of information that just isn’t targeted to your audience won’t do. Quality over quantity. Ask yourself, what will your audience find interesting? What questions are they likely asking?

When your content is more relevant, you will get much better results overall.

Start Video Marketing

Videos help to tell your brand story far more effectively, and they are an extremely popular way for brands to get their message across today. If you’re not using videos in your marketing plan, you’re already behind! YouTube isn’t the only way to watch them – brands with a brand video on their social media channels will get more engagement, too. These videos are also effective on channels like Instagram and on your own website. You just need to figure out how you’re going to put up more videos in a way that will suit your audience and align with your brand. Will you go live, do them with your smartphone, or have them professionally produced? A good strategy is key to getting this right!

Focus On Personalised Emails

Generic emails are a huge no-no in this day and age; customers want to feel special, so you have to personalise your communications with them. Personalising emails should be a priority to you in 2019, so make sure you find out as much about your audience as you can. Sending a reward on their birthday, for example, can go a long way! If you make a mistake – for example, call them by the wrong name, make sure you own up to it and apologise. This does happen, especially when you’re using software to email lots of people at once.

Use Facebook Marketing Strategies

There’s a lot to be gained from Facebook marketing. You can use live video, or even use the new advertising platform created by Facebook. Businesses can use this platform to direct their paid traffic to a lead generation form!

Incorporate Customer Reviews

Search results pages are already reflecting customer rankings, so asking for customer reviews is a must if you want to let everybody know how fantastic your business is. Bear in mind that your audience probably won’t give you a review unless you actually ask for it, so be polite. 68% of customers were more likely to leave a review if they were asked. You shouldn’t offer an incentive though, as this is a conflict of interest. Make sure you implement a process to gather feedback and figure out which review system works best for your business, as there are multiple options that could potentially work. Make sure you reach out so you can gain new reviews regularly. Don’t expect people just to leave them.

Make Sure You Have The Option To Live Chat

Live chat allows you to connect with customers as soon as they are ready to speak to you. Chatbots can make it easier to provide answers, and you can integrate chatbots with your website, and then program and customise them so they will fit your brand perfectly. They have to suit your brand image and the message you are trying to convey. Make sure your chatbots are customised to provide the information that your audience wants in seconds – live chat is even better, but this may not be possible all the time, for whatever reason. Your audience should be able to find the answers that they want as quickly as possible.


Will you be incorporating these new strategies into your digital marketing plan this year? You should be! Don’t wait; start using these strategies and get better results almost immediately.