If you want your business website to be a success, ranking well on Google is paramount. By now, you’ll probably know that SEO (search engine optimisation) is the key to getting it right. The real struggle, however, comes from understanding the finer details.

Let’s take a closer look at the fundamental features that can be used to give your business the boost it deserves.

On-site SEO

The on-site SEO features provide the foundations from which to build a successful website with strong SEO. It covers each of the following; unique text content, internal link architecture, bot accessibility, sitemaps, URL structure, and server response codes.

Unique content

Duplicating content (including multiple home pages that simply have the location changed) will penalise your site’s SEO ranking. On a similar note, unnecessary pages (such as subcategories that aren’t needed) can bring negativity to the table. Focus on the pages that actively gain traffic.

Title tags

The title tag for your homepage is one of the single most significant elements of any SEO strategy. If your company provides multiple services, it’s important to choose a title tag that revolves around the primary source of revenue. After all, this is surely where you want to rank highest.

Backlinks

Gaining links to your site from external platforms is a great way to become an authoritative site on any given keyword. Gaining quality links from big websites is the best solution, and can be achieved via social media, although smaller sites still offer some value.

Spam

It’s equally important for your business to disassociate itself from spammy links. If an audit shows that spam sites are linking to your site, it may be worth filing a disavow case. Fewer backlinks from trustworthy and respected sources is better than having many from dodgy sources.

PR

Getting the business out there in the digital world can be achieved through a number of PR stunts. They range from providing expert quotes or guest posts to giving testimonials and becoming a partner on another site.

Google My Business

Google My Business is a tool that provides details of the business along with customer reviews. Accurate details and updated photos are a great starting point while actively encouraging happy clients to leave positive feedback should fire you up the local rankings.

Local Business Listings

Checking the legitimacy of local businesses is a priority for search engine algorithms. Getting the company added to a local listings site can go a long way to confirming this while also gaining a valued backlink.

Marketing

The website needs to be blessed with real traffic. Moreover, Google wants to see that the site is active, which is why continued marketing is key. If you fail to drive visitors to your site, the SEO ranking will soon start to fall.

Analytics

It’s one thing to make positive additions to your SEO strategy, but knowing whether you’re succeeding or failing is another altogether. The use of regular monitoring and professional analysis will pinpoint the good and the bad, allowing you to adjust your plans accordingly.