Social Media Engagement: Video vs Photo
Social media platforms (Facebook, YouTube, Instagram & TikTok) are driven by visual elements. From the profile picture you choose, the photos you post and the videos you share – how you utilise your social platform will ultimately determine how engaged viewers are with your page. The impact of videos and images differs between social platforms. […]
5 Best WordPress Plugins For Your Website
WordPress Plugins are software additions you choose to install in your website to allow for additional functions and features. Plugins play a crucial role in building the functionality of a website, allowing for both mundane and exciting online activities. From viewing documents, to engaging in a live chat, to changing fonts – plugins are the […]
What’s the SEO impact on Google’s May 2022 broad core update?
Have you been keeping an eye on your website analytics and search rankings? If they’ve taken a sudden hit, it’s likely you’ve been caught out by Google’s May 2022 broad core update. The last time Google rolled out an algorithm update was back in November 2021. What is a broad core update? When Google performs […]
Why Google will shelf Universal Analytics in place of GA4
It’s the end of an era for Universal Analytics, as Google recently announced plans to shut it down in favour of its fresher Google Analytics counterpart, GA4 in 2023. If you currently track and measure your website on Universal Analytics, here’s the guts of what you need to know. Why is Google pulling the plug […]
Improve your ecommerce ranking on Google with SEO
Do search engine rankings matter for an eCommerce website? You betcha! Many would agree that ranking high on Google is absolutely critical for an eCommerce business to thrive. Search engines are what send targeted visitors to your site and eventually convert them into customers. So it’s a no brainer that you should be aiming for […]
7 steps to increase your landing page conversions
You’ve got 15 seconds. Sometimes less. To capture the attention of your customers on your landing page and turn that consideration into a conversion. Your business’ landing page is vital to the process, being the first point of contact when a customer clicks on your weblink. Unlike your website’s homepage that provides a general overview […]
5 Logo Designs & What’s Best For Your Business
A logo is a uniquely styled symbol that stands as your business’ visual identifier. When customers see your logo, they must instantly recognise and associate your brand with the graphic. In fact, it’s just as important as the business name! Unique and professional logo designs elevate your brand, capturing attention in an superfluous advertised world. […]
5 Instagram Tips For Your Business – Part 2 Beginner
This is the second blog in our series on Instagram for business, where we spill the tea on the best Instagram tips for 2022. At this point, you will have created your business Instagram account, developed a profile with great images and connected with your audience. Now, it’s time to take advantage of the tools […]
Web Design In 2022 – Trends To Keep An Eye On
Entering a new year is an exciting time for numerous reasons. You’ve got NYE celebratory bashes, hope that those NYE resolutions are going to stick and – our favourite – a new round of trends to keep your eye on. It’s no secret that we’re design nerds (and proud) here at Cloud Cartel, that’s why […]
November Google Update: Everything You Need To Know
In case you missed it, Google released their third Google update for 2021. Only four and half months after Google’s previous core update, the November Core Update has snuck up quickly and thrown a few curveballs for many businesses. Warning: if it has been a while since you’ve looked into your website’s content – you […]
