Threads, An Instagram App: The New Social Media Platform From Meta

Just when you thought there were already enough social media platforms, Meta has released “Threads, An Instagram App.” Meta (also known as Facebook), recently unveiled its latest offering, a new social media platform named Threads. Dubbed as a rival to Twitter, Threads logged an impressive five million sign-ups in its first four hours of operation. […]

The Power Of Local SEO

Let us paint you a picture. It’s a Friday night. You and your friends want to go out for dinner. But you don’t know where to go – how do you find a restaurant? Or, perhaps you need a plumber to fix a leak – where do you find their number? If you answered with […]

8 Reasons Why Your Business Needs Digital Marketing

Gone are the days of newspaper advertising spreads, flicking through product catalogues and sitting through painstakingly long 30 second ads on the telly. Now, the marketing world is nearly completely digitalised, with search engines and social media platforms driving customer behaviour If you’re a business owner or marketer and you haven’t made the complete shift […]

Web Design Agency vs. Freelancer: Which is Right For You

If you’re on the hunt for a website designer, you will be faced with the question—to choose a website design agency or a freelancer for your project? Sure, at first glance they might seem like two peas in a pod, but trust us, they’re more like a grapefruit and a lemon—both tasty, but with distinctly […]

How to Add Your Business to Google Maps (GMB)

Google Maps is a powerful tool that helps people find businesses and get directions. Often customers open Google Maps in search of a cafe, shop or service provider that’s within close proximity. If your business isn’t listed on Google Maps then you’re missing out on prospective customers. It’s fundamental for businesses to be listed on […]

8 SEO Myths You Need to Stop Believing

As the information on search engine optimisation (SEO) becomes more accessible so too does the spread of misinformation. Unfortunately, this means that if you’re a business owner looking for ways to improve your SEO, it can be easy to be misdirected. In this blog, we lay down 8 SEO myths you’ll want to keep in […]

How Website Design Affects Search Engine Optimisation (SEO)

Website design plays an important role in your efforts to tackle the beast that is search engine optimisation (SEO). Many businesses make the mistake of focusing on getting their website up and running first and putting SEO second… Or in some cases… even later! However, SEO needs to be incorporated into the foundations of your […]

Best marketing platforms for your business

In the world of digital marketing, there are countless marketing platforms that can help you market your business. From Google advertising, to email marketing, to SEO optimisation plug-ins, and let’s not forget the traditional methods of television and radio—with so many options, it can be difficult to find the best marketing platforms for your business […]

Email Automation: How To Do It & Why

Email marketing automation can be the competitive edge your company needs to attract new customers, retain existing and build a loyal following. However, creating automated emails isn’t as easy as it sounds. Done well and your customers receive personalised messages, feel looked after and interact with your brand positively. Done poorly, and your customers will […]

Which is better: SEO Vs PPC?

Debunking the myth For many who have a website, they’re surprised when they discover that they can’t find their website on Google. Unfortunately, just because you have a website, doesn’t mean it will automatically appear on page 1 of Google. Ranking on Google involves more steps than simply clicking “publish” on your site. If you […]