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SEO Fundamentals

Why a 404 page shouldn’t spell ‘dead end’ for your website visitors

By | Website Design

In an ideal digital world, visitors to your website would find what they want straight away with ease and not encounter any errors. The reality is, no matter how spick and span your website is, it will come across issues from time to time. And when this happens, you’ll want to make sure you have a dedicated 404 page to try and convince users to stay.

What is a 404 error page?

It’s what you land on when you try to access a page on a website that no longer exists. It’s one of the most common website errors users come across, and probably the most annoying. Especially if all they see is the standard ugly ‘Page not found’ default page that’s filled with unnecessary content and technical jargon.

What triggers a 404 page?

Broken links. And they will happen over time as products are removed, pages get moved or deleted. Some of the common ways users land on a 404 are:

  • They clicked on an external link to a page on your site that no longer works or was linked incorrectly
  • They clicked on an internal link on your site that no longer exists
  • The page moved to a new URL but the link wasn’t updated or redirected
  • The user mistyped the URL
  • Inserting a truncated link

Why should you care?

404 errors lead to bad user experiences. Aside from being frustrating and annoying, it’s the ultimate deal breaker for a visitor leaving your site. Unless you make it worth their while.

By giving your 404 page a little TLC, you can turn what is generally a dead end for visitors into an opportunity. A carefully crafted 404 error page has the ability to reduce your bounce rate and help increase your conversions.

Turning lost visitors into leads

Whether you like it or not, your error page is still a page on your site, so why not make it look like the rest of your site? Having a 404 page that reflects your brand will enhance the user experience and keep your visitors engaged, perhaps even make them forget about the page they were hoping to view!

When designing your 404 page, throw around some of these ideas with your website designer:

  • Replace the technical language you find on the default error pages with easy to understand language. Have fun with it too. Here’s some creative 404 page designs to give you inspiration.
  • Provide a solution. Include relevant links to give the user somewhere to go, such as your homepage, menu navigation, popular links, search bar, FAQs, posts with related keywords to the link etc.
  • Keep things simple and don’t give visitors too many options (stick with a single call to action).
    If possible, add an interactive element to your page.

Don’t make your 404 page the last page your visitors see! Crawl your site regularly to snag and fix any broken links that pop up, and make sure your back up error page does the job to keep visitors on your site.

Want a custom designed 404 page for your business website? Contact us today to get started.

5 tips to increase average spend time on your website

By | Website Design

How much do users love your website? You probably monitor the number of visits you get on a regular basis, but do you check how long they’re sticking around for? Visits don’t mean much if you don’t get the desired action you’re after, which is why you need to do everything you can to make them stay long enough and see it through.

Keeping tabs on the average spend time on your site is important because if it’s low, then it will increase the bounce rate of your site and ultimately impact your conversions. You can use Google Analytics to see how much time users spend on your site, and if it’s not looking great then it’s time you got to work to fix it.

Here are our top 5 tips to make your website experience more enjoyable for your visitors.

Polish your design

Review your site above the fold area in both mobile and desktop view. Is it easy to understand what you’re about and does it grab attention? Your most important message should be here. If it’s not, there’s less chance you’ll get users scrolling to read more.

Your site should be easy to look at, so if it’s too busy remove the clutter. Add high quality images that are engaging not cheesy stock photography. And make sure they’re optimised. High res images will impact your page loading speed, and a slow site will only encourage an early exit. If you’re unsure about how to improve your design then enlist the help of a specialist website designer like us!

Give your menu an overhaul

Take a look at your menu. Is it hard to navigate? You’ve established a path for users to follow, but if it doesn’t make any logical sense or the content is getting lost, then it’s time you revamped how your menu flows.

Make sure any categories and sub categories are clear and accurately reflect the content that sits on the page. Are all your navigation elements clickable? A user’s natural instinct is that they will be.

Tidy up your content

There’s a lot of things you can do to improve your content. From the quality and readability of your site, you should always be looking to make your content better. And the last thing you want is a site that’s difficult to read. You want to make sure it’s easy to scan, because let’s face it, that’s how most people read websites.

A few things that will make a difference is how you structure your content. Break up any long paragraphs with headings or bulleted lists, keep your sentences short, simplify what you’re saying (avoid jargon), and make sure your font size is big enough to read on mobile devices.

Enhance experiences with video

We all know video is an effective tool to engage and interact, and if you can capture a visitor’s attention with something of interest through video content, then you’ve already done the job to keep them on your site longer. 

Offer incentives

This is something a lot of bloggers and digital marketers use to generate leads. And it can be something as simple as sharing research findings or a whitepaper when they subscribe to your mailing list, sign up for an account or complete a survey. If the information you provide is useful, then you’ll also gain their trust as a subject matter expert.


Once you’ve made a few tweaks, review your analytics after some time again to see if the average time spent on your site has improved. The key is to never let your website go stale. Continually enhancing your site – be it through design or content will encourage visitors to return and stay longer.

Want to get your website up to scratch? Give us a hola at Cloud Cartel – Perth’s web design experts.

Time for a Refresh? Why you Should Update your Logo Design

By | Branding

Is your brand feeling a little stale? Getting tired of your look? Not attracting much attention? Then it might be time to consider a brand refresh.

Just like you would update your own look to stay on trend, so too should you maintain the look of your brand. One easy and impactful way to do this – without diving head first into a complete brand overhaul, is to review your logo design.

Your logo is the face of your business, it’s what gives a consumer instant recognition of who you are, and a glimpse into what you’re about. If you were to look at your logo right now what kind of impression do you think it gives? Is it sexy enough to attract attention from potential customers, and to maintain a sense of connection with your existing customer base? If you’re unsure, here are 5 signs your logo is in need of a facelift.

Your logo is out of touch

How long ago was it since you first had your logo designed? It may have looked cool once upon a time, but if it’s been a while or if it’s never been designed professionally, then your logo is showing its age. Little tweaks and adjustments to your existing logo can bring it back to life and make it current again.

Take Coca-Cola for example. As iconic and recognisable as the brand is, the Coca-Cola logo has evolved since it was originally developed in 1886, to keep it modern and in line with the company’s marketing campaigns. The essence of the logo has remained the same throughout its time (except for a bizarre swirly redesign in 1890), which goes to show you don’t have to make drastic changes to your logo in order to stay relevant.

Your logo doesn’t represent where your brand is now

Has your business evolved? Do you find yourself talking to new audiences or your personality shifting? Your logo is an important aspect of your brand identity, as it helps convey who you are. So if it’s not all gelling together you should definitely get a professional designer to zero in on your logo design.

Is your logo too complex?

It’s the simplest of logos that tend to be the most effective. If your logo is confusing to understand (remember most of us are visual people), and it’s full of different elements that just don’t seem to make any sense, scale it back. Get to the core of the nature of your business and make sure your logo reflects this. These days designers are placing more emphasis on how logos appear online, on apps and smartphones, which is why simplicity is key.

How does your logo fare across different platforms?

No doubt the way you market and advertise your business has changed over time. You’re probably investing more in digital marketing and finding new ways to attract and retain customers. Underpinning all of this is the use of your logo and how it looks across varying platforms.

If your logo was designed some time ago, it’s highly likely it didn’t take into account the various ways you may be applying it now. A logo redesign can take all of this into consideration and enhance the look of your logo for maximum appeal.

Are you competing with new players in the market?

Sometimes all it takes is a fresh new competitor to come in, rustle some feathers and make you look second rate. If that’s the case you need to step up your game and show them whose boss. A simple refresh can make you look good as new and create a lasting impression.

Whether it’s a minor logo refresh or a complete redesign, updating your logo is key to lifting brand awareness and staying relevant with today’s modern market. And if designed professionally, your logo will prove to have a longer shelf life than the time before.

Want us to throw some ideas around for your logo redesign? Get in touch with our team who can design a logo that works for you.

 

Website development: What’s your strategy?

By | Website Design

Great websites don’t just happen. They require a well thought out plan long before your website designer and developer even reach for the keypad. And while it’s easy to get lost in all the pretty and cool aesthetics, you firstly need to make sure your website is developed with your business goals in mind. This is where you need a little thing called strategy.

Like most businesses, your website is the hub of your marketing activity. Giving your website a good foundation will ensure you get the most out of your site. Neglecting to allocate time and resources to strategically plan your website is a crucial mistake many businesses make.

A clearly defined strategy ensures effective design and development, and will avoid any costly setbacks. So what does a website design strategy involve? We’ve broken done some of the steps you should include in your planning when designing a new website.

Define your goals

To put it simply – what are the main reasons you need to have a website? And how will this support your overall business strategy? The clearer you can be with setting your goals and measurable objectives, the more successful your site will be.

Zero in on your target audience

Focus on the customers that matter. Your website should be built around their needs and your content should reflect this. It’s easy to get bogged down talking about your products and/or services, but how do they provide a solution for your audience?

Brand considerations

Your site should reflect who you are. What kind of feelings do you want your site to convey? What are the key messages and USPs you want to articulate? How will you stand out from your competitors?

User centered design

You’ve defined your audience, now your website designer needs to consider how to design your site to ensure the best user experience. A good looking website is useless if it lacks substance and provides no value. Your site should be easy to navigate with engaging content and strong calls to action that drive your desired outcomes. Think about any business processes you could incorporate into the functionality of your site too.

Create realistic timeframes & budget

We’d all love to have a website created in the click of a finger, but if you want it done properly then don’t rush the process. Break up your website project in stages or sprints if required, and set realistic deadlines that you, and your website designers and website development team (whether internal or outsourced) can agree upon.

Outline your budget and resources dedicated to the project. Your budget will determine the level of functionality your website can offer, so it helps to know what is in and out of scope from the very start.

Measuring success

Tracking your results is critical to understanding whether your site is achieving its goals. Determine how you will measure your success and the process you intend to take.

Having a solid website strategy will ensure your project stays on track, but more importantly it will aid your online success.


 

Ready to start planning your website? Get in touch with Perth’s leading website design team today to get your digital road map moving in the right direction.

When Will my Website Rank #1 on Google?

By | Digital Marketing, SEO

Have you been told before by shady search companies or SEO specialists that they can guarantee you a top Google ranking for your website in just 7 days? Of course, it’s what we’d all love to believe, but the reality is it’s not going to happen overnight.

So how long does it really take to get your website a page 1 search ranking?

The truth is there isn’t a one size fits all answer. There are many different factors that come into play which can affect your position on the SERPs. To give you a better idea, research conducted by ahrefs has shown that around 95% of new pages published don’t get into the top 10 within a year. For those that do, it tends to take around 2 to 6 months.

How do the 5% get there? With a solid, ethical SEO strategy, backed by SEO specialists that continually monitor your site’s performance and optimise for the best possible outcome.

One of the key factors that helps improve your search ranking is through link building. It’s a process that takes time (hence why you won’t achieve an instant #1 result) but is extremely effective when done correctly. Neil Patel sums up link building really nicely.

So you now know it’s going to take at least a few months to gain any real traction for your site ranking, but that’s no reason to throw in the towel. Like the saying goes ‘good things come to those who wait’.

We’ve previously covered off our top Google SEO ranking factors, but here are a few insights that can help move your SEO efforts along in the right direction:

It all starts with proper keyword research

Creating content around the right keywords is crucial if you want to achieve the best results. Knowing which keywords to focus on will help determine the kind of content you need to create, in order to rank highly and drive traffic to your site.

Produce fresh content regularly

Google prioritises their ranking for new content and take into consideration a number of factors such as the length of content, timeliness of content and whether the content is original. Let’s take blog posts for example. Generally the longer the post the more credible the site will be. Anything more than 300 words is considered a good start, but the key is maintaining quality.\

Don’t stop your link building

If your SEO specialist has carried out your initial link building campaign, keep it going. In Google’s eyes it will mean you’re still relevant. Having quality back links on a regular basis will help maintain and continue to improve your position on the SERPs.

Whilst it may seem like a lot of effort to get started, having a long term SEO strategy in place will ensure your site benefits being at the top for years to come.

Ready to kickstart your rise up the Google ranks? Cloud Cartel’s SEO specialists will give it to you straight. Give our team a hola today.

 

7 Quick Tips for Improving Your Website Conversions

By | Website Design

Been monitoring your website traffic lately? How much of it has actually resulted in conversions? One of the metrics digital marketers bang on about all the time is the number of visitors they attract to their site, but what good is that if those users aren’t doing what the website is intended for?

There are many things you could and should be doing to help increase your conversion rates. Having a solid digital strategy helps, and if you’re a time poor digital marketer or small business owner, you’ll definitely benefit from these quick and effective tips to boost your website conversions.

Play nice with your fields

Whether it’s email opt-ins or account sign ups the same rules apply: Include only the fields you absolutely need. Users don’t have time to be messing around with forms, so the fewer fields you include the better. Once you have the bare necessities, you can always ask users to share more information down the track. If you insist on including lots of fields, perhaps consider making them optional. Remember, you want to attract customers not send them away!

Review your headings

We’ve all heard it, your heading is what’s going to attract attention, so make sure you nail it. What you say in your headline will determine whether your visitors continue to read on or move on, so spend some time brainstorming heading ideas. Then run with your best pick.

Inspire action with your CTAs

How clear is your call to action? Tell your visitors exactly what you want them to do, simple as that. And if you’re using links, try driving action with buttons. They tend to be more visually appealing and easier to click on – especially when we’re talking about mobile users.

Image is everything

The reality is most people won’t buy something without seeing what it looks like. The images you display on your site is all your visitors have to go by, so having professional, high quality images will go a long way. Key takeaway: don’t skimp out on your images.

Utilise social proof

We all know how powerful word of mouth can be, and the next best thing is having testimonials or customer reviews on your site for all to see. Everything suddenly seems more credible when you have someone else boasting about your products or services, so get onto it!

Create a sense of urgency

If you run an e-commerce site you should highlight when your products are low in stock. Showing you only have 4 items left of a particular product, may catch the eye of the shopper who was on the cusp of making a purchase.

Open up your payment gateway

Give your customers as many payment options as possible. You can’t assume everyone wants to use the current method of payment you have available, so the more options you can provide the better the shopping experience for them.

To round it off, it definitely pays to always test your landing pages. Things like your heading, images, calls to action are a great start to helping you understand what resonates with your visitors.

Want to know how else you can improve your website conversions? Give our team a hola today and start turning those visitors into customers.

Digital Marketing

The Basics of Measuring Your Digital Marketing Success

By | Digital Marketing

You’re spending so much time, effort and resources in executing your digital marketing strategy, but are you keeping tabs on how well you’re performing?

Unlike traditional forms of marketing and advertising, there’s no need to predict your success. Digital marketing provides you with endless valuable metrics to measure the performance of your campaigns and presence online.

Where to begin though? This is where Google Analytics becomes your best friend! Different metrics will provide you with different insights, but generally speaking they will fall into 3 categories – traffic, conversions and revenue.

Here are 5 basic metrics worth measuring that are relevant to most digital marketing strategies. As your marketing evolves and your hunger for results grows, you can delve into the myriad of metrics available to you.

 

Total site visits

At the bare minimum you should be reviewing visits to your website. And if you’re not, aren’t you the least bit curious? Your total site visits provide you with a basic level understanding of how effective your campaigns are at driving traffic to your site. Based on your activities, if you track your visits month by month you should be able to get a sense of what is working and what is not. Take your analysis a step further and review your visits based on channel specific traffic.

Bounce rate

This refers to the number of users who visit your site and leave straight away without as much as a click on a link. This is particularly important if you run an e-commerce site, where bounce rates are mostly associated with cart abandonment. If a high percentage of visitors aren’t sticking around long enough to engage with you on your site, then it’s a sure sign you need to review things.

Total conversions

Conversions can be seen as actions performed on your site such as filling out a form, making a purchase, downloading content or subscribing to a mailing list. This is one of the ways you can measure how profitable your marketing efforts are. If your conversion rates are low, then you should sound the alarm bells and start testing for improvements. You can easily set up conversion tracking in Google Analytics if your site doesn’t automatically measure this for you.

Cost per conversion

How much are your leads costing you? This is important if you engage in paid advertising, because it helps you manage your budget based on the performance of your ads.

Return on investment (ROI)

The ultimate measure of how well your digital marketing is performing. Are your activities proving profitable and delivering results to your bottom line? This brings into play a few other metrics such as comparing your cost per lead against your lead to close ratio verses your average customer value. A positive ROI means things are looking good, whereas a negative ROI is just that, and clearly means some changes need to be made. Sound confusing? Don’t worry we’re here to help if you need it!


We’ve only just scratched the surface on digital marketing metrics here, but if you’re not measuring any of your activities at the moment, then this is a great base to get started.

Not sure how to measure your digital marketing efforts? Get in touch with Cloud Cartel – Perth’s digital marketing experts.

 

SEO Top 10 Tips

Cloud Cartel’s Top 10: Google SEO ranking factors

By | Digital Marketing, SEO

Did you know Google unofficially has over 200 SEO ranking factors built into their algorithm? So, when it comes to optimising your site – where on earth do you begin?

We all want our business to achieve that page 1 position on search engines, but it doesn’t come easy, especially when you’ve got a lot of different factors coming into play. We’re not going to delve into the science of how search engines work, but it is good to get your head around it if you’re new to SEO.

Not all of Google’s ranking factors hold the same kind of weighting. Which is great, because it means even just focusing on the most important factors initially, will do wonders to maximise your SEO efforts.

SEO experts ponder search ranking factors all the time, because as we know it Google’s algorithms are constantly changing and your SEO strategy needs to keep up too.

So what’s relevant right now? Our SEO experts in Perth have compiled their top 10 list of ranking factors any SEO beginner should focus on, to get their business ranking higher on Google.

1. Mobile friendly sites

No surprise here, we talk about this all the time. Having a mobile responsive site is an absolute necessity these days, as the number of people browsing on mobile devices continues to rise.

Google prioritises this by pulling its results from mobile-optimised sites first, rather than sites geared to desktop computers. You can test how mobile friendly your site is using Google’s mobile testing tool.

2. Quality content reigns

Content for now, is still king. The combination of producing original content, at a length that ensures the content remains valuable is a sure winner that Google will love you. But what does optimising content for SEO mean?

Google still relies on keywords to understand what your content is about, but it’s how you use them that matters. The trick is to keep your content fresh while naturally integrating your keywords and not over doing it. Duplicating content and going nuts with your keywords is only going to harm your ranking, so it’s very much a balancing act.

3. The need for super quick page speed

How fast does your site load? Users jumping on your site want answers to something and they want it fast. This has always been a pretty important factor in Google’s eyes, but now the search engine is also measuring this against mobile sites with a new algorithm dubbed the ‘Speed Update’. Put simply if your site is dragging to load on mobile, you’re going to find it hard to rank high on the SERPs.

4. Schema markup

Schema what now? Schema markup is code you place on your site to make it easier for search engines to interpret your content. If you’re a small business this is especially important for local SEO, as it helps Google understand where your business is located.

5. Power to the domain

A high Domain Authority indicates your website contains quality information and that you’re a credible source of insights. Domain Authority (DA) is a metric made up of factors such as domain age and keyword relevance. It rates websites on a scale of 1 to 100. The higher the score, the higher the ranking, which is likely to result in more traffic for you.

But how do you achieve a high DA? If you’re actively engaging in SEO you’re probably already onto this, regardless here are some tips to help you increase your Domain Authority.

6. Quality backlinks

Google keeps score of what sites have quality backlinks. When a trustworthy website links back to you, it makes your site appear valuable and positions you as an online authority figure. Once you start receiving a steady flow of a backlinks, you’ll notice your Domain Authority improve not to mention your rankings too.

7. Social signals

What’s one way Google knows you’re producing valuable content? If it’s being shared of course. People power through social media we like to call it. Anything from likes, tweets, pins and general shares will positively influence your ranking – so get social!

8. User experience (UX)

Ensuring your website is functional and provides a positive user experience is high on the list of SEO ranking factors. A site that’s difficult to use or navigate can impact your rankings indirectly through the time spent on your site, number of pages viewed, the bounce rate and so on.

9. Technical SEO

This loosely covers many factors, but carrying out basic on page SEO are tactics any SEO friendly website should be implementing. You just can’t ignore it. Things like optimising your title tags, header tags, meta descriptions and images, making sure you have a proper sitemap… the list goes on!

10. Secured sites

Google has considered security a top priority since 2014. Maintaining data security on your website is important to prevent data breaches from hackers accessing users’ personal information that you may collect. A secured site will be encrypted with an SSL certificate and identified with ‘https’ in the URL.

Because Google wants users to be better protected, they now label sites that aren’t https encrypted as ‘unsecured’. Having an unsecured site does look bad for business, but it’s actually not the absolute deal breaker for SEO. It is however best practice to have a secured site, which is why we’ve rounded it off in our Top 10.

Around 75% of people using search engines don’t click or tap past the first page of results. Crazy huh! So it just goes to show why you should stay on top of your SEO game.

 


 

Need a hand reviewing search ranking factors against your business website? Contact the SEO experts in Perth at Cloud Cartel.

 

Why your small business website needs a blog

By | Digital Marketing

Can’t justify spending the time to have a blog on your website? We get it, it’s time consuming, writing might not be your forte and you wonder if anyone is even going to read it? What you see as roadblocks are actually opportunities, and after reading this we’re almost certain you’ll want to start blogging for your business.

While it may seem like more work than it’s worth, maintaining a blog can help your business grow online and make the initial effort all worthwhile. In fact, close to 70% of businesses that blog get more qualified leads. If that’s not enough of a reason to start here are 5 more!

 

Blogging drives traffic

A well executed blog will generate more traffic to your site. And the more often you publish content, the more traffic you’re likely to get over time. So, how to do it right – that’s a whole article in itself but the key takeaways are:

  • Know your audience and target the content to their needs. You should be strategic with what you’re writing, because if your audience isn’t interested, then who are you writing for?
  • Make your content easy to read using headings, bullets and lists to break it all up.
  • Create evergreen content – content that has no expiry date and can be relevant for years (this also helps with your SEO).
  • Promote it! Your social media networks are a great source of traffic, so spend the time cultivating your social spaces and sharing your awesome content.

With all the traffic you start driving to your site via your blog, you’ll be able to cut down on your paid advertising spend. Time well spent wouldn’t you agree?

Having a blog is great for SEO

Just another way you’ll drive traffic to your site! When you think SEO, many of you will concentrate your efforts on the technical onpage optimisation, such as your URLs, title tags, metadata and so on. Having fresh and relevant content on your site is just as important. The more regularly you update your site, the more Google will praise you and enhance your organic search visibility. So what better way to update your site regularly than via a blog?

Blogging feeds your social media funnel

As part of your digital marketing mix it’s crucial to have some element of social media sprinkled in it. Whether you manage multiple social media accounts or just one, the benefits of cross promoting a blog via these channels are the same. Your blog is a fantastic source for creating social media content, and it’s also a mechanism for driving traffic back to your site without having to try too hard. Plus, if your blog content is evergreen you can also tweak your messages are reuse it again later on.

Blogging humanises your brand

We say it all the time over here like it’s a mantra – people do business with people, and one way to bring out your brand’s personality is through blogging. It’s a great way to connect with customers on a more personal level, and show them you are only human too. Some ways to leverage content on your blog includes sharing announcements, go behind the scenes of your business, showcase new products, discuss current trends and share your opinions on topics related to your industry.

Blogging boosts your industry credibility

Sharing your opinions and knowledge on a company blog also increases your credibility. Blogs that are well written with articles published regularly demonstrate to the world you’re a credible source of information, you know what you’re talking about, you’re all over what’s new and what’s relevant in your industry. So naturally, you become a ‘go to’ source for all things XYZ.


 

The key to maintaining a regular flow of content on your blog is being organised. Determine how much time you are prepared to invest (or if you have no time consider outsourcing your blogging) and how often you want to post? Then curate your topics, plan out your calendar and get writing!

With all that said, think it’s time you considered a blog for your site?

Want to start a blog on your business website? Give our team a hola to see how we can design your blog, curate and create engaging content, and ultimately help you grow your business online.

 

Part 2: Bringing home the bacon – how to attract quality website traffic

By | Website Design

Was it something you said? Or perhaps the way you look? You think your website design hits all the right spots because you’re now clearly getting the traffic, but why aren’t your visitors hanging around?

We’re an impatient bunch when it comes to consuming online content, and if you’re not making a quick impression when a user lands on your site, you can expect them to be gone within 60 seconds.

If you read Part 1 of our blog you’d now be full bottle on some of the ways to generate traffic to your website. That’s the easy part. Getting users to stay long enough to convert – now that’s the challenge!

There are many reasons why users don’t stick around, some more obvious than others. Poor website design, hard to understand content and difficult navigation are key factors (of which we’re happy to point out should you need some guidance). It’s a no brainer that if your website isn’t responsive these days or developed with user experience in mind, visits will fall short. But what about the less obvious reasons? Let’s get into them!

Unsecure site

Having a secure site means your website is safe in the eyes of the user and ensures all your data isn’t at risk from intruders. Websites displaying a ‘HTTPS’ in front of their URL tell your visitor your site is secure, and any information shared between them and your site is protected. Google now labels unsecured sites, to make it even more obvious to users. They also rate secure sites highly, so you’ll be doing your organic search ranking a favour too.

Regardless of whether you handle sensitive information, having a secure site is good practice and could mean the difference between a user staying or leaving your site.

Annoying pop ups

While it might serve a purpose for your marketing efforts, pop ups or excessive advertising on your site is enough to make visitors hit that back button. We all find it annoying at the best of times, so think about how much value this is providing your visitors before u venture down the pop up path.

Auto play on audio & video content

Not everyone wants to be welcomed with a video playing as soon as they enter your site. Yes video content is popular at the moment, but you should give users the option of when they consume it. Our tip – set your audio and video to off as a default, or at a minimum play the video on mute and give the user the option to turn on the volume. Having video content stream automatically can also impact the speed of your site.

Hard to find contact details

Sometimes all a user wants to do is contact you. If this information isn’t easy to find they might give up and go to your competitor’s site instead. Make sure your contact information is clear, and provide as many forms of contact as possible. Easy enough right?

Outdated content

If your content isn’t relevant for visitors they won’t be interested, and if they’re not interested they won’t stay. If you’re not updating your content regularly to remain relevant, you’re not giving users a reason to come back. Google also likes it when you keep your website content fresh, so not only are you keeping users engaged, you’re also keeping the search engines happy.

Slow page loading

Have you noticed how long it takes for your site to load? If you don’t know you better check. Users don’t want to be waiting forever for your site to appear, and in the digital world forever really means within 3 seconds. Do you really want this to be the reason why visitors are heading for the exit door?

 


 

Time for a website redesign? Get in touch with Perth’s specialist website designers at Cloud Cartel.