Website design plays an important role in your efforts to tackle the beast that is search engine optimisation (SEO). Many businesses make the mistake of focusing on getting their website up and running first and putting SEO second… Or in some cases… even later! However, SEO needs to be incorporated into the foundations of your …
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In the world of digital marketing, there are countless marketing platforms that can help you market your business. From Google advertising, to email marketing, to SEO optimisation plug-ins, and let’s not forget the traditional methods of television and radio—with so many options, it can be difficult to find the best marketing platforms for your business …
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Email marketing automation can be the competitive edge your company needs to attract new customers, retain existing and build a loyal following. However, creating automated emails isn’t as easy as it sounds. Done well and your customers receive personalised messages, feel looked after and interact with your brand positively. Done poorly, and your customers will …
Debunking the myth For many who have a website, they’re surprised when they discover that they can’t find their website on Google. Unfortunately, just because you have a website, doesn’t mean it will automatically appear on page 1 of Google. Ranking on Google involves more steps than simply clicking “publish” on your site. If you …
Social media platforms (Facebook, YouTube, Instagram & TikTok) are driven by visual elements. From the profile picture you choose, the photos you post and the videos you share – how you utilise your social platform will ultimately determine how engaged viewers are with your page. The impact of videos and images differs between social platforms. …
WordPress Plugins are software additions you choose to install in your website to allow for additional functions and features. Plugins play a crucial role in building the functionality of a website, allowing for both mundane and exciting online activities. From viewing documents, to engaging in a live chat, to changing fonts – plugins are the …
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Have you been keeping an eye on your website analytics and search rankings? If they’ve taken a sudden hit, it’s likely you’ve been caught out by Google’s May 2022 broad core update. The last time Google rolled out an algorithm update was back in November 2021. What is a broad core update? When Google performs …
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It’s the end of an era for Universal Analytics, as Google recently announced plans to shut it down in favour of its fresher Google Analytics counterpart, GA4 in 2023. If you currently track and measure your website on Universal Analytics, here’s the guts of what you need to know. Why is Google pulling the plug …
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Do search engine rankings matter for an eCommerce website? You betcha! Many would agree that ranking high on Google is absolutely critical for an eCommerce business to thrive. Search engines are what send targeted visitors to your site and eventually convert them into customers. So it’s a no brainer that you should be aiming for …
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You’ve got 15 seconds. Sometimes less. To capture the attention of your customers on your landing page and turn that consideration into a conversion. Your business’ landing page is vital to the process, being the first point of contact when a customer clicks on your weblink. Unlike your website’s homepage that provides a general overview …
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