In the world of digital marketing, there are countless marketing platforms that can help you market your business. From Google advertising, to email marketing, to SEO optimisation plug-ins, and let’s not forget the traditional methods of television and radio—with so many options, it can be difficult to find the best marketing platforms for your business goals. We want to save you time researching, that’s why here we share with you the complete guide on the best marketing platforms!
Google Analytics
Google Analytics is an essential marketing tool that allows you to look at data across your different online platforms. From your website, to social media, to your business app. Using Analytics will allow you to accurately measure your marketing efforts and get a complete understanding of how customers interact with your business.
Unsure how your customers are finding your business? Do you want to know which products and pages are the most popular? Seeking insight into how effective your campaigns are? Google Analytics will give you all of these answers… and then some.
Google Search Console
If you’re looking to improve your SEO (search engine optimisation), Google Search Console (GSC) is a must. GSC allows you to see how Google ranks your site (including: total clicks, impressions, position, click-through rate, and what queries your site shows up for) and optimise accordingly to increase your business’ organic presence on both a micro and macro level.
Want to write purposeful content that answers your customer’s questions? Want to increase your position on SERPs (search engine result pages) organically? Need a tool to monitor your site’s performance? GSC offers all of these services in one user-friendly (and free) platform.
Social Media
A decade ago, social media was reserved mostly for building personal relationships and socialising. Today, not only are social media platforms essential to communicate with friends, but it’s also one of the most powerful marketing platforms in the modern world. To put it simply: if you have a business, you need to be on social media.
With the total global number of social media users predicted to reach almost 4.4 billion by 2025, social media (in its many forms) is an essential marketing tool for all businesses small and large. TikTok, Facebook, SnapChat, Instagram, YouTube, Discord, Reddit and so on. Depending on your products and services will alter which platforms you prioritise.
Loomly
Speaking of social media, Loomly is a social media marketing and scheduling platform that allows for efficient collaboration amongst teams. This is particularly effective for marketing agencies who will need to send social media schedules to clients for approval. Whilst competitors Later and Meta are great for individual use, Loomly allows for different roles and responsibilities within the one platform.
If you’re looking to streamline your current social media workflow or need a platform that allows for sharing and collaboration—Loomly is our recommended marketing platform. In fact, it’s what we use!
MailChimp
MailChimp is an essential email marketing platform that allows businesses to connect with their customers by creating personable automations, keep your community engaged and convert more customers. Although there are many email marketing platforms such as Campaign Monitor, Marsello, HubSpot and more—our favourite is MailChimp because of its friendly interface and customisable templates.
Email marketing has long been an essential channel for marketing. Despite the proliferation of social media platforms, email has proven to stand the test of time. 64% of small businesses use emails as a core communication channel to customers with 77% of marketers reporting they have seen an increase in email engagement in 2021. Although new marketing platforms are popping up left, right and center—email continues to deliver ROI.
Looker Studio
Formerly known as Google Data Studio, Looker Studio enables marketers to connect, transform and visualise data, enabling businesses to interpret data and obtain invaluable insights. Looker Studio can be linked to Google Analytics, Facebook, Instagram as well as, excel spreadsheets or other database. Using the report editor, you choose how to interpret the data with the option of graphs, tables and charts.
Often reporting can be a daunting task for business owners, but not to worry, Looker Studio makes the process simple. Invite teammates to collaborate internally or, share with external clients to evaluate their quarterly performance.
SEM Rush
SEMRush is a website that helps marketers tackle the beast that is SEO as well as assisting with market research, advertising and SMM & SERM.
SEO is a continuous process, it can be tricky to know where to begin, how to improve and insights on how your website is performing. With keyword research tools, on-page SEO, and constant ideas to improve the site’s health and SEO performance—SEMRush gives businesses the competitive edge they need to stay ahead of competitors.
Where to begin
If you’re a marketer or a business owner looking to improve your marketing efforts yet, you’re unsure where to start, we recommend beginning with Google’s free marketing platforms. Google offers essential marketing tools that will build a strong base for your business. From here, you will naturally see where your business can improve and then choose to invest in marketing tools that will help fill the gaps.
Marketing is a continuous process that involves a great deal of time, research and experimentation. If you have any troubles along the way, speak with our marketing experts at Cloud Cartel. We’ll do all the behind the scenes work to get your products and services in front of the right people, at the right time with the right message.
