Here at Cloud Cartel, we’re always keen to stay updated with the hottest web design trends. It’s one of the many reasons we’re sought after for web design in Perth! Each year, we find there are certain things that either make a comeback or blast onto the scene for the first time. So, here’s what’s …
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Optimising your Google My Business Page for Local SEO
What business doesn’t want to find ways to draw more people in? With Google My Business, you can easily go about attracting more people to your local shop. All you have to do is optimise your Google My Business page. All local SEO efforts should include optimising your Google My Business page, as there are …
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SEO vs SEM vs PPC – The Bedrocks of Digital Marketing
In the 21st century, the success of a firm depends on its ability to market its products and services online. But the digital marketing landscape is by no means simple. There are all kinds of concepts that companies, both new and old, must learn if they want to have success. As with anything, it’s best …
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How to Make your PPC & SEO Campaigns Work Together
PPC (or pay-per-click) and SEO are often characterised as two mutually exclusive digital marketing strategies. Businesses either use PPC, or they use SEO: they don’t use both. But, with a little thought, it’s easy to see that SEO and PPC can work together, boosting the overall effectiveness of your marketing budget. Both SEO and PPC …
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Cloud Cartel’s Guide to Branding for Small Business
Small businesses depend on their brands to attract customers and achieve long-term profitability, but many are confused about what a brand is and, more importantly, why they should have one. It’s clear that being a small business is not a disadvantage when it comes to branding. In fact, many larger companies will deliberately position some …
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The Fundamentals of Search Engine Optimisation
If you want your business website to be a success, ranking well on Google is paramount. By now, you’ll probably know that SEO (search engine optimisation) is the key to getting it right. The real struggle, however, comes from understanding the finer details. Let’s take a closer look at the fundamental features that can be …
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How your Social Media can Improve your SEO
In the world of digital marketing, achieving a strong ranking on Google is one of the most important challenges of all. Search engine optimisation, otherwise known as SEO, is the key ingredient in the recipe for success. While there are many ways to increase your SEO ranking, a strong social media game could be the …
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Approaching the Customer Journey in the Digital Age
Digital marketing is an essential feature for any modern business as the online arena is where millions of consumer interactions take place every single day. When handled in the correct fashion, this environment promises to generate some truly fantastic results. However, this is only made possible when you approach it in the right way. Here’s …
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Creating Compelling Content for your website
As a business, it’s up to you to sell who you are to your customers, as well as selling your product or service. A part of this process is having an updated website that is easy to read, easy to see and easy to use. The other part? Having compelling website content that people love …
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Simple Steps to a Successful Brand Building Process
There is one major thing that your company owns that makes you lovable – your brand. As a new company on the market, you need to be able to carve out a brand image and reputation that people are going to want to buy from. Whether you offer a product on the shelf or a …
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