ADVERTISE ON GOOGLE
Reach your entire audience across Google – with one powerful campaign
Run Performance Max campaigns built for leads, sales, and measurable growth.
Performance Max is Google’s all in one campaign type that can show your ads across Search, YouTube, Display, Discover, Gmail, and Maps. When it’s set up properly, it helps you reach people at different stages, from early research through to ready to buy.
When it’s set up poorly, it can turn into a black box, spend gets fuzzy, reporting gets vague, and you end up with “activity” without outcomes.
Our approach is simple. We build Performance Max around clear conversion goals, clean tracking, strong creative, and tight signals, so Google has the inputs it needs to do its job, and you can actually see what is working.
HOW WE COLLABORATE
Our Process
Our team of Google Ads specialists works with you to craft targeted campaigns that align with your goals and reach the right customers at the right time.
Performance Max is part data, part creative, part feed quality, part targeting signals, part landing page experience. If one piece is weak, the campaign either over spends on low value traffic, or it never gets the traction it should.
Here’s how we build a Performance Max campaign that holds up, and improves month to month.
Discovery and offer clarity
We’ll meet to understand your target audience and objectives such as increasing website traffic, generating leads or boosting sales. We want to understand what makes your company unique so we can craft the perfect strategy for your needs.
Tracking and conversion setup
Performance Max lives and dies by conversion data. We validate your conversion actions, attribution settings, call tracking, form tracking, and any offline conversion imports if needed. If the data is messy, the campaign learns the wrong lessons.
Asset and message build
We create a structured set of headlines, descriptions, images, and video assets that match your services and the way customers actually decide. We also align creative to landing pages, because sending mixed messages is a fast way to burn spend.
Signals and structure
We build audience signals, location settings, and campaign structure that fits your business. For ecommerce, that includes feed health and product grouping. For lead gen, it includes service segmentation and landing page alignment. The goal is to give Google strong guidance without boxing it into bad assumptions.
Launch, learning, and optimisation
We manage the learning phase properly, then optimise based on performance signals that matter, conversion quality, cost per acquisition, lead volume, and sales outcomes. We refine assets, adjust structure, and improve landing page experience where needed.
Whats the best approach?
Performance Max or Search campaigns, which is better?
Both can work well, they just do different jobs.
Search campaigns are direct, someone types a keyword, you show an ad, they click, they convert. It’s often the cleanest channel for high intent lead generation.
Performance Max expands reach across multiple Google networks and can capture demand outside pure search. It can be strong for ecommerce, strong for remarketing, and strong for businesses that want broader coverage across the journey.
Run them together and you can capture high intent searches with Search, while Performance Max supports discovery, remarketing, and additional conversion volume across Google’s inventory.
Explore more
Frequently Asked Questions
Performance Max is a goal based Google Ads campaign that serves across multiple Google channels using automated bidding and creative assets. It uses your conversion data and signals to find people more likely to take action.
It can be, when conversion tracking is clean and the campaign is structured properly. If tracking is weak or the offer is unclear, lead quality can drop. We focus on setting it up so you are optimising for the leads you actually want.
Performance Max can be great for ecommerce, especially with a healthy product feed. Service businesses can also get strong results, but it usually needs tighter structure, stronger landing pages, and clearer conversion measurement.
You can see early performance quickly, but Performance Max needs time to learn. The first few weeks are usually about collecting data and stabilising. After that, optimisation becomes more reliable.
We focus reporting on outcomes, conversions, cost per acquisition, revenue where applicable, and lead quality. We also review asset performance, search category insights, and landing page behaviour to understand what is driving results, then improve inputs from there.
Ready to get started?
Get more coverage, without losing control.
If you want a Performance Max campaign that is built around outcomes and clear reporting, we can help you set it up properly and keep improving it.
Ready to get your next project underway? Let’s talk about how we can bring your ideas to life and create real results for your business.
