So what actually is SEO? It’s the way in which you can improve your presence on search engines through their organic (unpaid) search engine results pages (SERPs). That’s a bit of a mouthful, but essentially there are things you can do to your website to make search engines favour you over your competitors, and get you ranking higher.
Onsite SEO also referred to as onpage optimisation, is what we specialise in. We look at ways to enhance your website and content to meet Google’s best practice standards, while also addressing ongoing changes to algorithms.
We consider and analyse things like:
- How user friendly is your website?
- Your current website architecture
- Title tags and meta tags descriptions
- Developing SEO friendly content
- Optimising the images on your site
- Sitemap creation or review
- Your current website speed
- Application of redirects
- Robots.txt configuration
Is your current SEO strategy not performing, or do you need to start at square one and establish solid SEO foundations for your site? Our onsite SEO experts will examine your current situation to recommend a bespoke SEO solution specific to your site.
Our comprehensive SEO services work like this:
Keyword research
We do all the legwork and gather the best mix of keywords and search phrases to use to effectively optimise your site.
Website review
Utilising your keywords, we’ll look at all the bits that matter from an SEO perspective such as user experience, navigation, title tags, meta tags, your headings, content and images to ensure your site is as optimised as can be.
Citation building
A citation is a mention of your business name and contact details, which essentially help users find you online. Some examples of where you’ll find citations include local business directories, other websites, apps and social media platforms. Having accurate citation listings is critical to improving your organic search rankings.
SEO friendly content creation
We’ll work with the keywords identified specific to each individual page on your site, to create compelling and relevant content that connects with your audience, and is appealing for search engines.
Website audit
Once you have the fundamentals in place for optimal search rankings, we’ll carry out regular website audits to further identify key focus areas, and improve or maintain your organic search performance.
Continuous improvement
The thing with SEO is you have to be constantly in the game to make it work. All of our onsite SEO services start with a minimum 4 month commitment, to ensure you get the best results over time.