Website Development

5 Best WordPress Plugins For Your Website

WordPress Plugins are software additions you choose to install in your website to allow for additional functions and features. Plugins play a crucial role in building the functionality of a website, allowing for both mundane and exciting online activities. From viewing documents, to engaging in a live chat, to changing fonts – plugins are the …

What’s the SEO impact on Google’s May 2022 broad core update?

Have you been keeping an eye on your website analytics and search rankings? If they’ve taken a sudden hit, it’s likely you’ve been caught out by Google’s May 2022 broad core update. The last time Google rolled out an algorithm update was back in November 2021. What is a broad core update? When Google performs …

Why Google will shelf Universal Analytics in place of GA4

It’s the end of an era for Universal Analytics, as Google recently announced plans to shut it down in favour of its fresher Google Analytics counterpart, GA4 in 2023. If you currently track and measure your website on Universal Analytics, here’s the guts of what you need to know. Why is Google pulling the plug …

Improve your ecommerce ranking on Google with SEO

Do search engine rankings matter for an eCommerce website? You betcha! Many would agree that ranking high on Google is absolutely critical for an eCommerce business to thrive. Search engines are what send targeted visitors to your site and eventually convert them into customers. So it’s a no brainer that you should be aiming for …

7 steps to increase your landing page conversions

You’ve got 15 seconds. Sometimes less. To capture the attention of your customers on your landing page and turn that consideration into a conversion. Your business’ landing page is vital to the process, being the first point of contact when a customer clicks on your weblink. Unlike your website’s homepage that provides a general overview …