SEO Web Design

The Importance of SEO in Web Design

By | SEO, Website Design

The situation

You need a website and you want to get it up fast. Your digital consultant has recommended integrating SEO into your overall website design. But instead you decide to leave it out of scope for now, because it’s going to delay your site going live. Right move or wrong move?

Cloud Cartel’s perspective

Sure leaving SEO out while designing your website means it gets produced quicker, but at what cost? Spending a little bit of extra time getting it right from the start, will actually save you more dollars and time in the long run.

Here’s why.

Did you know 50% of website traffic comes from organic search?

It’s a no brainer that SEO affects the level of web traffic to your site. A well designed website that is SEO friendly, will generate the leads and sales – that lets face it – is what you’re after in the first place. Having a nice looking website is great, but what good is it if it can’t be found?

When designing a website there are a number of factors your web designer should consider – namely the user experience, the device, the browser, the aesthetics and search engines.

All too often though, SEO is placed on the backburner of a website design project, when it really needs to be part of the process.

Your website is your marketing tool

When designing or redesigning a website, it’s done with the intention of fulfilling your business goals. Whether that’s generating more traffic, brand awareness, leads or sales – incorporating on-page SEO is going to help you achieve this.

As part of the website build, your web designer will consider SEO into the navigation, information architecture (structure), content and design. Doing all the work upfront as part of your site build, means your website is already optimised the moment you ‘go live’.

If you leave this work to commence after your site has been launched, it’s likely you’ll have to change certain aspects of your site – which could prove a more costly and timely exercise than if it was addressed at the start.

Get found sooner

You want to start driving visits and leads as soon as your site launches right? But what if the visits aren’t coming and your business isn’t appearing in searches?

Having all the fundamental SEO elements in place from the get go, means you’re already one step closer to being found on SERPs.

Because you already have the correct SEO in place, search engines will be able to accurately categorise your site from the moment you’re live. With this in mind, why would you wait to integrate SEO, knowing it’s going to help you attract visitors?

Be more productive

Understanding how SEO impacts your website and building it into your design process makes good business sense. You’re making decisions and implementing tactics that will benefit you long after your website goes up.

You’ll save time not having to start back at square one, to ensure your website is optimised. And it means you can push ahead focusing on other aspects of your digital marketing, as well as looking at ways to continuously improve your SEO.

Bottom line: Just like bacon and eggs – SEO and web design go together. If you’re working with a website designer to redesign or develop a new website for your business, make sure they incorporate SEO right from the very start.

Contact the digital experts at Cloud Cartel to get your SEO friendly website up and found on Google.

SEO Fundamentals: 10 things you should be doing right now

By | Digital Marketing, SEO

Who needs SEO? If you’re a small business owner, chances are you might not have given SEO much thought, especially if you’re constantly trying to juggle different aspects of your business. Well, we’re here to say it’s worth paying attention to, if you want your business to thrive online. And who doesn’t these days?

Investing in a long term search engine optimisation (SEO) strategy is a smart way to increase your online presence, and of course boost your organic search rankings, so you can be found by more people looking for products or services you offer.

If you’re someone who knows nothing about SEO, or want to dive in but don’t know where to begin, then here are a few tips to help you get started. If you’re confident enough, you can implement some of these changes yourself straight away, otherwise you may want to seek professional SEO advice.

1. Assigning keywords and phrases

Without focusing on certain keywords, it’ll be hard for people to find you on search engines. What kind of keywords do you want to rank high for? Once you have an idea (we recommend enlisting some help to generate your keywords and phrases), you can apply it your website where search engines are most likely to look.

This includes your:

        • Title tags and Heading (H) tags
        • Meta descriptions
        • URL strings

2. How relevant is your content?

Google loves fresh and more importantly relevant content. There’s no point having content on your site unless it speaks to your target audience. Spend time developing quality content, or get in touch with a professional content writer who can turn your knowledge into interesting content.

Starting a blog is also a great way to generate regular content on your site, and give your audience a reason to come back. Just be sure you have the resources available to keep it from becoming stagnant.

A search engine optimisation (SEO) strategy is a smart way to increase your online presence, and of course boost your organic search rankings.

3. Is your website secure?

A website with HTTPS is a secure website. With online security becoming increasingly important, it makes good business sense to protect the confidentiality of data on your site. And it’s now considered best practice for Google, who is putting its foot down. If you don’t have an SSL certificate, your website will be labelled as ‘not secure’, which in turn will negatively impact your ranking.

4. Check for broken links

Link maintenance sounds like a chore but it’s important to do, and it’s easy to check if you have Google Analytics (which you should because it’s free). If you have broken links on your site, search engines will determine this as an abandoned, old site and it will ultimately effect your ranking.

5. Loading… still loading…

A website that loads quickly not only improves the user experience but it’s also something that Google and other search engines consider when ranking sites. It pays to check how long it takes for your website to load. If it’s longer than a few seconds get in touch with our digital consultants and they’ll sort you out!

6. Image optimisation

All images on your site should have alt tags. It enables screen readers and search engines to know what your image is about, so it’s always good to naturally integrate your keywords into the image titles. It also helps to reformat your images for the web. Use a PNG file format to avoid images with big file sizes, which will impact on your page loading speed.

7. Develop an internal link strategy

A what now? What we’re talking about here is linking to various pages within your site to improve the user experience, but it’s also a clever SEO tactic. Ask us why and we’ll happily explain it to you.

8. Set up a Google My Business profile

Setting up your own profile with your business details will help you appear in local Perth search results. It’s free and doesn’t take long to do.

9. Get social

Sharing your content on social media is a great way to build your online presence, so if you’re not in the social media space yet – get on with it. You need to be practical with how much you can manage, and it pays to have a social media strategy behind you, so you’re not just jumping all in. Being social increases the chances of gaining backlinks to your website, which is a huge factor for achieving that first page ranking on Google.

10. Mobile Friendly

Having a mobile friendly website goes without saying. More and more people are using mobile over desktop as their preferred browser device, and so it’s no surprise Google focuses heavily on mobile optimisation.

Final thoughts

We won’t lie, SEO takes time and you need to be dedicated to see it through to realise the benefit of it. And we’ve only just skimmed the surface. Unless you have the resources for an in-house SEO expert, we always recommend outsourcing your SEO so that you can set and forget, knowing it’s all happening in the background without you even having to lift a finger.

If this sounds like a goer to you, give the crew at Cloud Cartel a hola and see how SEO can help your business soar.