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SEO

SEO Fundamentals

SEO Fundamentals: Writing quality content to boost your search rankings

By | Digital Marketing, SEO

When it comes to SEO, content is everything. Creating content that’s optimised for search engines can significantly help boost your search ranking, but only if it’s quality content.

What do we mean by quality?

Content quality is one of the top ranking factors in Google. The content you produce should provide relevance and be of value to the user, enhancing their overall experience.

You can’t pull the wool over search engine algorithms. They can identify whether the content you’re creating is to blatantly improve your position on the SERPs. The good old tactics of keyword stuffing – once an effective method to rank highly, will these days negatively impact your website’s rise up the ranks

So what is the right approach for SEO? We asked our expert SEO writers to share their top tips for creating quality SEO website content.

  1. Focus on people not search engines

Understand your audience and what’s important to them and the search engines will follow. There’s no point creating content if it’s not going to be meaningful and appeal to the interests of the user. Integrating your keywords naturally is key to getting your SEO content right. Concentrate on the value you’re providing, not the word count.

Write clearly and succinctly – it’s what all good writers do. If you have a blog on your website, use it to show you’re an expert in your industry, a go-to source for information. Mix up your topics and don’t always focus on content that directly relates to your products or services.

You can also optimise your keyword targeting by utilising Google’s semantic search in your content. This refers to the ‘related search’ results that can be found at the bottom of a Google search results page.

  1. Write compelling headlines

We call it ‘click worthy’ headlines but it’s much more than that. A headline needs to grab attention, be clear and relevant, not be too long and make use of your primary keywords where possible.

In addition, you should also make sure your meta descriptions will draw interest and elaborate on the topic of your blog article or webpage copy. Never underestimate the power of your headline and meta description as these are what show up on the search results.

  1. Weave in SEO keywords with caution

The #1 rule here is: Use keywords sparingly and with meaning. Keywords are still essential so let’s not disregard them completely, but pay attention to how you use them and how they fit into your overall SEO strategy.

Are the keywords relevant to the topic? Keywords should flow naturally as you write from beginning to end, and by doing so search engine spiders will be able to pick up what your content is about. Spam your page and you run the risk of being penalised for your not-so best practice SEO efforts.

Aside from your headline and meta description, you should also utilise keyword-rich phrases in your first sentence or paragraph, sub headings, image file names and alt text, within links to related content, and if it’s for a blog take advantage of blog tags in your posts.

  1. Create a sound content structure

We’re all skim readers at the best of times when we read anything online, so make sure the format of your content reflects this. What you have to say may be great, but the reader could lose interest if your content isn’t set out with readability in mind.

Keep readers engaged by making use of short sentences and paragraphs, break up content into sub headings or bullet points, and from a back end perspective remember to use proper H tags.

  1. Promote natural link building

Engaging content will encourage sharability and link building is still considered important for SEO. Linking to your own articles or website within your content means you’ll have a trace back to your website if your content is used by another site.

Use embedding codes on your video content and infographics to make it easier to share your content. In doing so it also provides a link back to the source – you!

Including page links – be it your own or other sources, demonstrates to Google that you’re in the know, you value the content that others create and you make it accessible for others.

 

 

Put simply – produce quality content and Google will love you for it. By using these tips and following basic SEO rules, you’ll be on the right content path to boosting your search ranking.


Want to see how developing quality SEO content can help improve your search results? Get in touch with the Perth SEO experts at Cloud Cartel.

 

Seo_audit

Why an SEO audit is key to boosting your Google rankings

By | Digital Marketing, SEO

How often do you carry out an SEO audit on your business website – if at all? If you’ve got an SEO strategy in place or you’re engaging in some form of search engine optimisation, then it’s fair to say you should be doing it on a regular basis.

Why?

If you want to improve your organic search rankings (who doesn’t), then an SEO audit will determine how SEO friendly your website is. How do you know what to fix on your site if you don’t even know what’s wrong? Doing an audit will give you insights into the areas of your site that are performing well or, not so well, so you know what to focus on to boost your search presence.

We all know Google, Bing and Yahoo change their search algorithms frequently, so giving your website a regular health check will help you stay on top of this. You’ll pick up things you might be getting penalised on, and therefore impacting your rise up the SERPs.

What does an SEO audit include?

An SEO audit can be split into 4 key areas:

    • Technical analysis
      A technical review ensures your website is working properly (from a backend perspective). This is generally best left to SEO experts with coding experience, or web developers who can identify issues and tinker with your site as required.
    • On-page analysis
      Is your website design and content following SEO best practice? Are your links and meta tags all in check? How quickly does your site load? How fresh is your content? An SEO audit is a great trigger for realising you should update your site content. No one likes eating stale bread, and the same goes for your content – both from a user and Google’s perspective.
    • Off-page analysis
      This involves looking at how popular your site is with others. Who is linking back to you, talking about you, and the level of social engagement are all factors that contribute to your search engine rankings. If you’re seen as trustworthy, engaging and a subject matter expert in your industry, then so will Google.
    • Keyword analysis
      Reviewing your keywords and your competitors will help steer your SEO strategy. If you’re not tweaking and modifying your strategy, you won’t get the results you’re chasing.

SEO audit: In-house or outsource?

So, should you do an SEO audit in house or hand it over to a Perth SEO specialist? Depends on your situation. If you have time, resources and some SEO knowledge up your sleeve, then you could most certainly tackle your own SEO audits. There’s heaps of comprehensive how to guides out there, but the extent of what you do and how well you do it is limited by your own SEO expertise.

 

At the very least we suggest having an SEO specialist complete a thorough technical audit for you once a year to help you stay on track with your SEO goals.

 


 

Need a hand with your SEO strategy or SEO audit? Get in touch with us to see how we can help you boost your search rankings.

SEO Web Design

The Importance of SEO in Web Design

By | SEO, Website Design

The situation

You need a website and you want to get it up fast. Your digital consultant has recommended integrating SEO into your overall website design. But instead you decide to leave it out of scope for now, because it’s going to delay your site going live. Right move or wrong move?

Cloud Cartel’s perspective

Sure leaving SEO out while designing your website means it gets produced quicker, but at what cost? Spending a little bit of extra time getting it right from the start, will actually save you more dollars and time in the long run.

Here’s why.

Did you know 50% of website traffic comes from organic search?

It’s a no brainer that SEO affects the level of web traffic to your site. A well designed website that is SEO friendly, will generate the leads and sales – that lets face it – is what you’re after in the first place. Having a nice looking website is great, but what good is it if it can’t be found?

When designing a website there are a number of factors your web designer should consider – namely the user experience, the device, the browser, the aesthetics and search engines.

All too often though, SEO is placed on the backburner of a website design project, when it really needs to be part of the process.

Your website is your marketing tool

When designing or redesigning a website, it’s done with the intention of fulfilling your business goals. Whether that’s generating more traffic, brand awareness, leads or sales – incorporating on-page SEO is going to help you achieve this.

As part of the website build, your web designer will consider SEO into the navigation, information architecture (structure), content and design. Doing all the work upfront as part of your site build, means your website is already optimised the moment you ‘go live’.

If you leave this work to commence after your site has been launched, it’s likely you’ll have to change certain aspects of your site – which could prove a more costly and timely exercise than if it was addressed at the start.

Get found sooner

You want to start driving visits and leads as soon as your site launches right? But what if the visits aren’t coming and your business isn’t appearing in searches?

Having all the fundamental SEO elements in place from the get go, means you’re already one step closer to being found on SERPs.

Because you already have the correct SEO in place, search engines will be able to accurately categorise your site from the moment you’re live. With this in mind, why would you wait to integrate SEO, knowing it’s going to help you attract visitors?

Be more productive

Understanding how SEO impacts your website and building it into your design process makes good business sense. You’re making decisions and implementing tactics that will benefit you long after your website goes up.

You’ll save time not having to start back at square one, to ensure your website is optimised. And it means you can push ahead focusing on other aspects of your digital marketing, as well as looking at ways to continuously improve your SEO.

Bottom line: Just like bacon and eggs – SEO and web design go together. If you’re working with a website designer to redesign or develop a new website for your business, make sure they incorporate SEO right from the very start.


Contact the digital experts at Cloud Cartel to get your SEO friendly website up and found on Google.

SEO Fundamentals: 10 things you should be doing right now

By | Digital Marketing, SEO

Who needs SEO? If you’re a small business owner, chances are you might not have given SEO much thought, especially if you’re constantly trying to juggle different aspects of your business. Well, we’re here to say it’s worth paying attention to, if you want your business to thrive online. And who doesn’t these days?

Investing in a long term search engine optimisation (SEO) strategy is a smart way to increase your online presence, and of course boost your organic search rankings, so you can be found by more people looking for products or services you offer.

If you’re someone who knows nothing about SEO, or want to dive in but don’t know where to begin, then here are a few tips to help you get started. If you’re confident enough, you can implement some of these changes yourself straight away, otherwise you may want to seek professional SEO advice.

1. Assigning keywords and phrases

Without focusing on certain keywords, it’ll be hard for people to find you on search engines. What kind of keywords do you want to rank high for? Once you have an idea (we recommend enlisting some help to generate your keywords and phrases), you can apply it your website where search engines are most likely to look.

This includes your:

        • Title tags and Heading (H) tags
        • Meta descriptions
        • URL strings

2. How relevant is your content?

Google loves fresh and more importantly relevant content. There’s no point having content on your site unless it speaks to your target audience. Spend time developing quality content, or get in touch with a professional content writer who can turn your knowledge into interesting content.

Starting a blog is also a great way to generate regular content on your site, and give your audience a reason to come back. Just be sure you have the resources available to keep it from becoming stagnant.

A search engine optimisation (SEO) strategy is a smart way to increase your online presence, and of course boost your organic search rankings.

3. Is your website secure?

A website with HTTPS is a secure website. With online security becoming increasingly important, it makes good business sense to protect the confidentiality of data on your site. And it’s now considered best practice for Google, who is putting its foot down. If you don’t have an SSL certificate, your website will be labelled as ‘not secure’, which in turn will negatively impact your ranking.

4. Check for broken links

Link maintenance sounds like a chore but it’s important to do, and it’s easy to check if you have Google Analytics (which you should because it’s free). If you have broken links on your site, search engines will determine this as an abandoned, old site and it will ultimately effect your ranking.

5. Loading… still loading…

A website that loads quickly not only improves the user experience but it’s also something that Google and other search engines consider when ranking sites. It pays to check how long it takes for your website to load. If it’s longer than a few seconds get in touch with our digital consultants and they’ll sort you out!

6. Image optimisation

All images on your site should have alt tags. It enables screen readers and search engines to know what your image is about, so it’s always good to naturally integrate your keywords into the image titles. It also helps to reformat your images for the web. Use a PNG file format to avoid images with big file sizes, which will impact on your page loading speed.

7. Develop an internal link strategy

A what now? What we’re talking about here is linking to various pages within your site to improve the user experience, but it’s also a clever SEO tactic. Ask us why and we’ll happily explain it to you.

8. Set up a Google My Business profile

Setting up your own profile with your business details will help you appear in local Perth search results. It’s free and doesn’t take long to do.

9. Get social

Sharing your content on social media is a great way to build your online presence, so if you’re not in the social media space yet – get on with it. You need to be practical with how much you can manage, and it pays to have a social media strategy behind you, so you’re not just jumping all in. Being social increases the chances of gaining backlinks to your website, which is a huge factor for achieving that first page ranking on Google.

10. Mobile Friendly

Having a mobile friendly website goes without saying. More and more people are using mobile over desktop as their preferred browser device, and so it’s no surprise Google focuses heavily on mobile optimisation.


Final thoughts

We won’t lie, SEO takes time and you need to be dedicated to see it through to realise the benefit of it. And we’ve only just skimmed the surface. Unless you have the resources for an in-house SEO expert, we always recommend outsourcing your SEO so that you can set and forget, knowing it’s all happening in the background without you even having to lift a finger.

If this sounds like a goer to you, give the crew at Cloud Cartel a hola and see how SEO can help your business soar.