SEO

How your Social Media can Improve your SEO

In the world of digital marketing, achieving a strong ranking on Google is one of the most important challenges of all. Search engine optimisation, otherwise known as SEO, is the key ingredient in the recipe for success. While there are many ways to increase your SEO ranking, a strong social media game could be the …

Creating Compelling Content for your website

As a business, it’s up to you to sell who you are to your customers, as well as selling your product or service. A part of this process is having an updated website that is easy to read, easy to see and easy to use. The other part? Having compelling website content that people love …

Why a 404 page shouldn’t spell ‘dead end’ for your website visitors

In an ideal digital world, visitors to your website would find what they want straight away with ease and not encounter any errors. The reality is, no matter how spick and span your website is, it will come across issues from time to time. And when this happens, you’ll want to make sure you have …

5 tips to increase average spend time on your website

How much do users love your website? You probably monitor the number of visits you get on a regular basis, but do you check how long they’re sticking around for? Visits don’t mean much if you don’t get the desired action you’re after, which is why you need to do everything you can to make …

Why your small business website needs a blog

Can’t justify spending the time to have a blog on your website? We get it, it’s time consuming, writing might not be your forte and you wonder if anyone is even going to read it? What you see as roadblocks are actually opportunities, and after reading this we’re almost certain you’ll want to start blogging …

Part 2: Bringing home the bacon – how to attract quality website traffic

Was it something you said? Or perhaps the way you look? You think your website design hits all the right spots because you’re now clearly getting the traffic, but why aren’t your visitors hanging around? We’re an impatient bunch when it comes to consuming online content, and if you’re not making a quick impression when …

Part 1: How to increase website traffic & get users to stay

Launching your business online is easy peasy these days, but unless your brand is an overnight success, the website traffic isn’t going to just appear, so you need to take a proactive approach. Having a solid digital marketing strategy in place will provide direction to generating quality traffic and potential leads to your site. Here …

SEO Fundamentals: 5 slip-ups that could be harming your search ranking

It seems like search engine algorithms are changing as often as we change our underpants – ok maybe not that frequently, but it’s definitely hard to keep up with wouldn’t you agree? Having an SEO expert in your corner is great for this, as it means you’ve always got one foot forward when it comes …