SEO

8 tips for designing an SEO friendly website

Everyone wants to be number one in Google. But getting there organically takes time. Many businesses overlook the importance of SEO when designing a new website and see it as an afterthought. But the sooner you start with SEO, the easier it will be in the long run. Here’s 8 things to tick off to …

SEO insights: The latest on all things Google algorithms

Google tweaks its ranking algorithms all the time. Sometimes we don’t even notice, other times it can really cause a stir and significantly affect the search engine results pages (SERPs). Recall Fred, Mobilegeddon, RankBrain and Panda? Staying on top of Google’s major updates can help to explain any changes to your search rankings and steer …

New Strategies to Utilise in Your Digital Marketing Plan

In a digital marketing plan, it’s so important to figure out different ways to engage with customers and become more visible online. You should be continuously honing and streamlining your marketing plan to get better results. You should never have the same plan for more than a few months at a time, as things change …

Optimising your Google My Business Page for Local SEO

What business doesn’t want to find ways to draw more people in? With Google My Business, you can easily go about attracting more people to your local shop. All you have to do is optimise your Google My Business page. All local SEO efforts should include optimising your Google My Business page, as there are …

SEO vs SEM vs PPC – The Bedrocks of Digital Marketing

In the 21st century, the success of a firm depends on its ability to market its products and services online. But the digital marketing landscape is by no means simple. There are all kinds of concepts that companies, both new and old, must learn if they want to have success. As with anything, it’s best …

How to Make your PPC & SEO Campaigns Work Together

PPC (or pay-per-click) and SEO are often characterised as two mutually exclusive digital marketing strategies. Businesses either use PPC, or they use SEO: they don’t use both. But, with a little thought, it’s easy to see that SEO and PPC can work together, boosting the overall effectiveness of your marketing budget. Both SEO and PPC …

The Fundamentals of Search Engine Optimisation

If you want your business website to be a success, ranking well on Google is paramount. By now, you’ll probably know that SEO (search engine optimisation) is the key to getting it right. The real struggle, however, comes from understanding the finer details. Let’s take a closer look at the fundamental features that can be …

How your Social Media can Improve your SEO

In the world of digital marketing, achieving a strong ranking on Google is one of the most important challenges of all. Search engine optimisation, otherwise known as SEO, is the key ingredient in the recipe for success. While there are many ways to increase your SEO ranking, a strong social media game could be the …

Creating Compelling Content for your website

As a business, it’s up to you to sell who you are to your customers, as well as selling your product or service. A part of this process is having an updated website that is easy to read, easy to see and easy to use. The other part? Having compelling website content that people love …

Why a 404 page shouldn’t spell ‘dead end’ for your website visitors

In an ideal digital world, visitors to your website would find what they want straight away with ease and not encounter any errors. The reality is, no matter how spick and span your website is, it will come across issues from time to time. And when this happens, you’ll want to make sure you have …