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New Strategies to Utilise in Your Digital Marketing Plan

In a digital marketing plan, it’s so important to figure out different ways to engage with customers and become more visible online. You should be continuously honing and streamlining your marketing plan to get better results. You should never have the same plan for more than a few months at a time, as things change …

SEO vs SEM vs PPC – The Bedrocks of Digital Marketing

In the 21st century, the success of a firm depends on its ability to market its products and services online. But the digital marketing landscape is by no means simple. There are all kinds of concepts that companies, both new and old, must learn if they want to have success. As with anything, it’s best …

How to Make your PPC & SEO Campaigns Work Together

PPC (or pay-per-click) and SEO are often characterised as two mutually exclusive digital marketing strategies. Businesses either use PPC, or they use SEO: they don’t use both. But, with a little thought, it’s easy to see that SEO and PPC can work together, boosting the overall effectiveness of your marketing budget. Both SEO and PPC …

Part 2: Bringing home the bacon – how to attract quality website traffic

Was it something you said? Or perhaps the way you look? You think your website design hits all the right spots because you’re now clearly getting the traffic, but why aren’t your visitors hanging around? We’re an impatient bunch when it comes to consuming online content, and if you’re not making a quick impression when …

Part 1: How to increase website traffic & get users to stay

Launching your business online is easy peasy these days, but unless your brand is an overnight success, the website traffic isn’t going to just appear, so you need to take a proactive approach. Having a solid digital marketing strategy in place will provide direction to generating quality traffic and potential leads to your site. Here …

Big challenges for small businesses – how to embrace digital marketing

Most small businesses rely on word of mouth to generate business. Wouldn’t you like to have more control over your leads? Well, you can with an effective digital marketing strategy. Today, just having a website isn’t enough. You need to have a significant digital footprint if you’re going to make any impact, and stand out …

Harness the Power of your Business Online – Why a Digital Marketing Strategy matters

Let’s talk strategy. It’s not essential as a business to have a digital marketing strategy. As digital consultants in Perth, we’ve worked with some clients who have carried out campaigns without a strategic approach. We’ve also helped businesses develop their digital strategies, and seen the difference it makes in the long run for harnessing a …