Web Development

Why Google will shelf Universal Analytics in place of GA4

It’s the end of an era for Universal Analytics, as Google recently announced plans to shut it down in favour of its fresher Google Analytics counterpart, GA4 in 2023. If you currently track and measure your website on Universal Analytics, here’s the guts of what you need to know. Why is Google pulling the plug …

Improve your ecommerce ranking on Google with SEO

Do search engine rankings matter for an eCommerce website? You betcha! Many would agree that ranking high on Google is absolutely critical for an eCommerce business to thrive. Search engines are what send targeted visitors to your site and eventually convert them into customers. So it’s a no brainer that you should be aiming for …

7 steps to increase your landing page conversions

You’ve got 15 seconds. Sometimes less. To capture the attention of your customers on your landing page and turn that consideration into a conversion. Your business’ landing page is vital to the process, being the first point of contact when a customer clicks on your weblink. Unlike your website’s homepage that provides a general overview …

Web Design In 2022 – Trends To Keep An Eye On

Entering a new year is an exciting time for numerous reasons. You’ve got NYE celebratory bashes, hope that those NYE resolutions are going to stick and – our favourite – a new round of trends to keep your eye on. It’s no secret that we’re design nerds (and proud) here at Cloud Cartel, that’s why …

7 Website Mistakes Small Businesses Make and How to Avoid Them

As a small business, there are a few common mistakes that are made when it comes to having a website. In this article, we are going to discuss what these mistakes are and how you can avoid them. Waiting To Write Content One of the mistakes that small businesses make is waiting to write the …

Top 5 WordPress Plugins for your Business Website

Your website never closes for business, which is why you should always be looking for ways to improve your site and give your business the competitive edge. If you’re running a WordPress site, you have over 56,000 plugins (which keeps on growing) at your disposal to enhance the functionality and features of your website. And …

Website development: What’s your strategy?

Great websites don’t just happen. They require a well thought out plan long before your website designer and developer even reach for the keypad. And while it’s easy to get lost in all the pretty and cool aesthetics, you firstly need to make sure your website is developed with your business goals in mind. This …

7 Quick Tips for Improving Your Website Conversions

Been monitoring your website traffic lately? How much of it has actually resulted in conversions? One of the metrics digital marketers bang on about all the time is the number of visitors they attract to their site, but what good is that if those users aren’t doing what the website is intended for? There are …

Single page or multi page website design – which is right for your business?

First impressions count. And so does a well designed website. With so many different design options out there, it pays to have a thought out digital strategy in place to help determine the best solution for you. Which leads us to single page and multi page designs. It’s a major consideration when designing a website …