Web Design

Why Google will shelf Universal Analytics in place of GA4

It’s the end of an era for Universal Analytics, as Google recently announced plans to shut it down in favour of its fresher Google Analytics counterpart, GA4 in 2023. If you currently track and measure your website on Universal Analytics, here’s the guts of what you need to know. Why is Google pulling the plug …

Improve your ecommerce ranking on Google with SEO

Do search engine rankings matter for an eCommerce website? You betcha! Many would agree that ranking high on Google is absolutely critical for an eCommerce business to thrive. Search engines are what send targeted visitors to your site and eventually convert them into customers. So it’s a no brainer that you should be aiming for …

7 steps to increase your landing page conversions

You’ve got 15 seconds. Sometimes less. To capture the attention of your customers on your landing page and turn that consideration into a conversion. Your business’ landing page is vital to the process, being the first point of contact when a customer clicks on your weblink. Unlike your website’s homepage that provides a general overview …

Web Design In 2022 – Trends To Keep An Eye On

Entering a new year is an exciting time for numerous reasons. You’ve got NYE celebratory bashes, hope that those NYE resolutions are going to stick and – our favourite – a new round of trends to keep your eye on. It’s no secret that we’re design nerds (and proud) here at Cloud Cartel, that’s why …

8 tips for designing an SEO friendly website

Everyone wants to be number one in Google. But getting there organically takes time. Many businesses overlook the importance of SEO when designing a new website and see it as an afterthought. But the sooner you start with SEO, the easier it will be in the long run. Here’s 8 things to tick off to …

5 ways to improve your website design in 2020

Last year marked 30 years since the web first dropped in, and the space continues to evolve at a rapid rate. Same goes for website design, with designers continuing to stretch their creativity and develop sites that stay true to functionality and user experience. Finding it hard to keep up with the constant change in …

How Your Business Can Write off the Cost of a New Website

If you’ve been thinking about having a website designed to remain competitive but never had the budget, you might be pleased to hear you can with a $30,000 tax break. The Instant Asset Write Off Scheme has been around for a few years now, and the recent extension announced by the Federal Government’s 2019-20 Budget …

Creating Compelling Content for your website

As a business, it’s up to you to sell who you are to your customers, as well as selling your product or service. A part of this process is having an updated website that is easy to read, easy to see and easy to use. The other part? Having compelling website content that people love …

7 Website Mistakes Small Businesses Make and How to Avoid Them

As a small business, there are a few common mistakes that are made when it comes to having a website. In this article, we are going to discuss what these mistakes are and how you can avoid them. Waiting To Write Content One of the mistakes that small businesses make is waiting to write the …