eCommerce

Why Google will shelf Universal Analytics in place of GA4

It’s the end of an era for Universal Analytics, as Google recently announced plans to shut it down in favour of its fresher Google Analytics counterpart, GA4 in 2023. If you currently track and measure your website on Universal Analytics, here’s the guts of what you need to know. Why is Google pulling the plug …

Improve your ecommerce ranking on Google with SEO

Do search engine rankings matter for an eCommerce website? You betcha! Many would agree that ranking high on Google is absolutely critical for an eCommerce business to thrive. Search engines are what send targeted visitors to your site and eventually convert them into customers. So it’s a no brainer that you should be aiming for …

7 steps to increase your landing page conversions

You’ve got 15 seconds. Sometimes less. To capture the attention of your customers on your landing page and turn that consideration into a conversion. Your business’ landing page is vital to the process, being the first point of contact when a customer clicks on your weblink. Unlike your website’s homepage that provides a general overview …

Web Design In 2022 – Trends To Keep An Eye On

Entering a new year is an exciting time for numerous reasons. You’ve got NYE celebratory bashes, hope that those NYE resolutions are going to stick and – our favourite – a new round of trends to keep your eye on. It’s no secret that we’re design nerds (and proud) here at Cloud Cartel, that’s why …