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Cloud Cartel’s Guide to Branding for Small Business

Small businesses depend on their brands to attract customers and achieve long-term profitability, but many are confused about what a brand is and, more importantly, why they should have one. It’s clear that being a small business is not a disadvantage when it comes to branding. In fact, many larger companies will deliberately position some …

The Fundamentals of Search Engine Optimisation

If you want your business website to be a success, ranking well on Google is paramount. By now, you’ll probably know that SEO (search engine optimisation) is the key to getting it right. The real struggle, however, comes from understanding the finer details. Let’s take a closer look at the fundamental features that can be …

Approaching the Customer Journey in the Digital Age

Digital marketing is an essential feature for any modern business as the online arena is where millions of consumer interactions take place every single day. When handled in the correct fashion, this environment promises to generate some truly fantastic results. However, this is only made possible when you approach it in the right way. Here’s …

Creating Compelling Content for your website

As a business, it’s up to you to sell who you are to your customers, as well as selling your product or service. A part of this process is having an updated website that is easy to read, easy to see and easy to use. The other part? Having compelling website content that people love …

The Fundamentals – Creating The Perfect Brand Strategy

Planning is a given when it comes to starting up a business, but far too many people overlook just how crucial it is to have a brand strategy to accompany your business. It’s one of the most technical and challenging aspects to overcome, but it’s also one of the most important because it helps to …

Branding Basics: How to Create a Catchy Slogan for your Brand

We all know the phrases Redbull gives you wings, Nike’s Just Do It,  or M&M’s Melts in your mouth, not in your handsright? But what is it about these brands that make it so easy to recall? And more importantly how can you create something just as memorable for your own brand? Your brand’s slogan …

Time for a Refresh? Why you Should Update your Logo Design

Is your brand feeling a little stale? Getting tired of your look? Not attracting much attention? Then it might be time to consider a brand refresh. Just like you would update your own look to stay on trend, so too should you maintain the look of your brand. One easy and impactful way to do …

Developing your brand identity: 5 tips for designing the perfect logo

A brand is more than just your logo, but let’s not discount it as a cleverly designed logo is essential to creating a strong brand identity for your business. Everyday we’re exposed to an infinite number of logos that are subconsciously creating positive or negative associations in our mind about the brand. You literally only …