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What’s the SEO impact on Google’s May 2022 broad core update?

Have you been keeping an eye on your website analytics and search rankings? If they’ve taken a sudden hit, it’s likely you’ve been caught out by Google’s May 2022 broad core update. The last time Google rolled out an algorithm update was back in November 2021. What is a broad core update? When Google performs …

Why Google will shelf Universal Analytics in place of GA4

It’s the end of an era for Universal Analytics, as Google recently announced plans to shut it down in favour of its fresher Google Analytics counterpart, GA4 in 2023. If you currently track and measure your website on Universal Analytics, here’s the guts of what you need to know. Why is Google pulling the plug …

Improve your ecommerce ranking on Google with SEO

Do search engine rankings matter for an eCommerce website? You betcha! Many would agree that ranking high on Google is absolutely critical for an eCommerce business to thrive. Search engines are what send targeted visitors to your site and eventually convert them into customers. So it’s a no brainer that you should be aiming for …

7 steps to increase your landing page conversions

You’ve got 15 seconds. Sometimes less. To capture the attention of your customers on your landing page and turn that consideration into a conversion. Your business’ landing page is vital to the process, being the first point of contact when a customer clicks on your weblink. Unlike your website’s homepage that provides a general overview …

SEO Guide 2022 – What You Need To Get Started

We hear “SEO” all the time from website developers, marketing agencies and industry leaders – but, what really is “SEO” and how can you use it to your advantage? Here, we answer all of your SEO questions and explain how you can take advantage of this marketing strategy for your business. What is SEO? Hiding …

5 Logo Designs & What’s Best For Your Business

A logo is a uniquely styled symbol that stands as your business’ visual identifier. When customers see your logo, they must instantly recognise and associate your brand with the graphic. In fact, it’s just as important as the business name! Unique and professional logo designs elevate your brand, capturing attention in an superfluous advertised world. …

Cloud Cartel’s Guide to Branding for Small Business

Small businesses depend on their brands to attract customers and achieve long-term profitability, but many are confused about what a brand is and, more importantly, why they should have one. It’s clear that being a small business is not a disadvantage when it comes to branding. In fact, many larger companies will deliberately position some …

The Fundamentals of Search Engine Optimisation

If you want your business website to be a success, ranking well on Google is paramount. By now, you’ll probably know that SEO (search engine optimisation) is the key to getting it right. The real struggle, however, comes from understanding the finer details. Let’s take a closer look at the fundamental features that can be …

Approaching the Customer Journey in the Digital Age

Digital marketing is an essential feature for any modern business as the online arena is where millions of consumer interactions take place every single day. When handled in the correct fashion, this environment promises to generate some truly fantastic results. However, this is only made possible when you approach it in the right way. Here’s …