New financial year. Time to refocus. If you haven’t pushed the reset button on your business yet, consider this a little friendly reminder from us.
We know it can be hard to break away from the day to day (especially if you’re a small business). If you’re a hands on business owner, you’re probably spending more time working in your business not on it. But, setting aside time to review and lock in some new goals, and streamline your processes all helps in the long run if you want your business to thrive.
Let’s explore a few things you might want to tackle this financial year.
Review your business financials
Are things looking up or down? Maintaining a stable and healthy business starts with getting on top of your financials and making sure everything is up to date. Forecasting can help you determine when might be the right time to consider expanding into new products/ services or growing your team. If the numbers don’t seem to be adding up, reach out to your accountant or financial advisor to assess your situation and the strategies you can put in place to bounce back.
Update your marketing plan
Where are you getting the most bang for your buck? If it’s been awhile since you reviewed your marketing activities, now would be a good time to revisit them in this current climate. Allocate more of your marketing budget to the areas that are getting you results. If you’re not investing much in digital marketing, consider shifting more of your focus in this space.
Redesign your website
Your digital presence has never been more important. You can never stop improving the quality and user experience of your website design, especially for mobile. A well-designed site will ensure visitors can find what they want quickly. You only have a few seconds to capture their attention before they’re likely to abandon you and move on, so it pays to get it right.
If you haven’t been optimising your site regularly, then you’re well overdue to give Perth’s website design experts a call!
Increase your web traffic with SEO
You can’t have a website these days and not put some focus on search engine optimisation (SEO). Who doesn’t want to increase their website’s traffic – the right kind of traffic that is. SEO takes time and a lot of effort we won’t lie, but it does give results!
Unless you have someone within your team dedicated to SEO, we recommend outsourcing this to an SEO expert. They can focus purely on growing your search engine presence and further enhance your website, while you get on with the more important stuff (not that SEO isn’t important!).
Keep your content fresh and updated by posting regular blogs. Blog content contributes to increasing your SEO and driving more traffic to your site.
You should also consider complementing your SEO efforts with paid advertising campaigns, to increase your exposure further and get some quick conversion wins under your belt.
Be present across other platforms
Today, it’s not enough to just have a website, it’s important to also have a positive social media presence, no matter what industry you’re in. It’s another way you can increase your profile online, build authority for your brand and create loyalty with customers. A solid social media strategy will ensure you’re on the right channels and targeting the right audience with relevant content.
Create high-quality videos – all the time!
It’s an area of digital marketing that is becoming more of an essential medium, not just a nice to have. It’s so easy to do these days and it’s no longer going to eat away at your budget. Having a regular stream of video content is a great way to promote your business and get instant gratification from those who consume your content.
Save time with automation
Now more than ever you should be looking at ways to streamline your processes to save time and money. Do you have a lot of administrative tasks that are manual and labour intensive? By adopting new technology and automating these processes, you’ll increase your efficiencies and productivity.
How we can help
Of course, we’re not saying you should to do it all on your own. Delegate and outsource the work that will chew up the majority of your time or require a certain level of expertise such as web design, SEO, digital marketing and content writing. This will free up your time to focus on the business strategy side of things and not get bogged down with the day to day.
Ready to put a reset on 2020 and put your business back into control? Get in touch with us.